Nerf Target Market in Germany
A data profile of the people who buy, follow and care about Nerf in Germany — modelled from more than twelve digital signal sources. Nerf has an estimated audience of 411,631 people in Germany.
The average Nerf fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Butterfinger, Richard Gere, Norman Reedus, with strongest over-indexing on Butterfinger (54.18× the country average).
Demographically, the Nerf audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Individualism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nerf fan in Germany is more male, around 37.2 years old, with strong Individualism tendencies and a notable affinity for Butterfinger.
At a glance
The key figures that characterise the Nerf profile in Germany.
Search interest · 12-month trend
Customer demographics of Nerf
42.0% are female, 58.0% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 37.2 |
| Estimated audience size | 411,631 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 26% | |
| 30-39 | 31% | |
| 40-49 | 13% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Nerf audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.4% |
| Brazil | 9.8% |
| Germany | 7.3% |
Geography
Where the Nerf audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 1.25× | |
| 02 | Baden-Württemberg | ~70K | 1.23× | |
| 03 | Thüringen | ~10K | 1.17× | |
| 04 | Bayern | ~80K | 1.15× | |
| 05 | Niedersachsen | ~50K | 1.13× | |
| 06 | Brandenburg | ~10K | 1.11× | |
| 07 | Schleswig-Holstein | ~20K | 1.10× | |
| 08 | Mecklenburg-Vorpommern | ~8K | 1.00× | |
| 09 | Nordrhein-Westfalen | ~90K | 0.99× | |
| 10 | Rheinland-Pfalz | ~20K | 0.94× | |
| 11 | Sachsen-Anhalt | ~10K | 0.89× | |
| 12 | Saarland | ~5K | 0.87× | |
| 13 | Hamburg | ~8K | 0.85× | |
| 14 | Hessen | ~30K | 0.83× | |
| 15 | Berlin | ~20K | 0.78× | |
| 16 | Bremen | ~3K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nerf audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Butterfinger | Food & Beverages | 54.18× | ||
| 02 | Adblock Plus | Technology & Electronics | 50.29× | ||
| 03 | Lego Jurassic World | Games | 44.38× | ||
| 04 | Hawkers Co. | Fashion & Accessoires | 42.76× | ||
| 05 | Norman Reedus | Movies & TV | 28.77× | ||
| 06 | The Settlers of Catan | Games | 28.51× | ||
| 07 | Richard Gere | Movies & TV | 22.06× | ||
| 08 | Hilary Swank | Movies & TV | 20.47× | ||
| 09 | Christian Bale | Movies & TV | 20.00× | ||
| 10 | Chris Evans (actor) | Movies & TV | 20.00× | ||
| 11 | Neil Patrick Harris | Movies & TV | 20.00× | ||
| 12 | Jared Padalecki | Movies & TV | 17.55× | ||
| 13 | Laura Dern | Movies & TV | 16.75× | ||
| 14 | Beyblade | Literature | 15.92× | ||
| 15 | Statistics | Business & Career | 14.99× | ||
| 16 | Crete | Travel & Leisure | 13.79× | ||
| 17 | Lego Star Wars | Kids & Family | 12.38× | ||
| 18 | Transformers (toy line) | Kids & Family | 11.81× | ||
| 19 | Chris Pratt | Movies & TV | 9.45× | ||
| 20 | Liam Neeson | Movies & TV | 6.58× |
Personality of the Nerf audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.78× | |
| Indulgence | JOY | 1.58× | |
| Family Orientation | CONSERVATISM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.48× | |
| DIY Mentality | THRILL | 0.60× | |
| Sustainability | BALANCE | 0.65× |
Frequently asked questions
Who is Nerf's target market in Germany?
Nerf's target market in Germany covers an estimated 411,631 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nerf customers?
42.0% of the Nerf audience are female, 58.0% are male, with an average age of 37.2 years.
Which brands do Nerf fans like most?
Nerf fans show strongest brand affinity for Butterfinger (54.18×), Richard Gere (22.06×), and Norman Reedus (28.77×) over the country average.
Where do Nerf fans live in Germany?
Nerf fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Nerf fans also like?
Beyond Nerf itself, the audience over-indexes on Richard Gere (22.06×), Norman Reedus (28.77×), Christian Bale (20×), and Lego Jurassic World (44.38×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Nerf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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