Nerf Audience in Germany
Nerf has an estimated audience of 432,955 people in Germany. 42.0% are female, 58.0% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Kyokushin, Hazarajat, Unique Gifts, Birthday Gifts.
The average Nerf fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Kyokushin, Hazarajat, with strongest over-indexing on KLIX (AM) (6.23× the country average). Demographically, the Nerf audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand · Subtype: Toys
Demographics of Nerf fans
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 37.2 |
| Estimated audience size | 432,955 |
Audience persona
The typical Nerf fan in Germany is more male, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 96,574 | 1.02× |
| Bayern | 82,505 | 1.19× |
| Baden-Württemberg | 73,635 | 1.25× |
| Niedersachsen | 48,199 | 1.15× |
| Hessen | 27,864 | 0.84× |
| Sachsen | 26,627 | 1.25× |
| Rheinland-Pfalz | 20,384 | 0.94× |
| Schleswig-Holstein | 17,209 | 1.11× |
| Berlin | 15,673 | 0.81× |
| Brandenburg | 14,712 | 1.1× |
| Thüringen | 12,573 | 1.14× |
| Sachsen-Anhalt | 9,639 | 0.86× |
| Hamburg | 8,586 | 0.88× |
| Mecklenburg-Vorpommern | 8,128 | 0.98× |
| Saarland | 4,259 | 0.8× |
| Bremen | 2,563 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6.23× | Music & Radio |
| Kyokushin | 20× | Sports |
| Hazarajat | 28.84× | Travel & Leisure |
| Unique Gifts | 1.79× | Shopping |
| Birthday Gifts | 1.81× | Kids & Family |
| Christmas Gift | 1.65× | Kids & Family |
| Stradivarius | 1.5× | Shopping |
| Este, Veneto | 2.11× | Travel & Leisure |
| Time (magazine) | 1.7× | News |
| Hypatia | 9.6× | Politics & Society |
| Pleural effusion | 2.92× | Health |
| Minestrone | 2.02× | Food & Beverages |
| Golem | 2.44× | Technology & Electronics |
| Hauschka | 5.96× | Beauty & Wellness |
| Salzkammergut | 4.7× | Travel & Leisure |
| Uji, Kyoto | 11.48× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.17× | Music & Radio |
| The Hollies (Official) | 2.91× | Music & Radio |
| Hatten | 2.38× | Travel & Leisure |
| Peugeot 308 | 1.63× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.53 |
| Family Orientation | CONSERVATISM | 1.63 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Need for Security | CONSERVATISM | 1.28 |
| Urban Lifestyle | OPEN | 1.22 |
| Community Orientation | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Brazil | 10.1% |
| Germany | 7.7% |
See Nerf audiences in other countries
More Toys audiences in Germany
Frequently asked questions
How many fans does Nerf have in Germany?
Nerf has an estimated audience of 432,955 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nerf fans?
42.0% of Nerf fans are female, 58.0% are male, with an average age of 37.2 years.
Which brands do Nerf fans like most?
Nerf fans show strongest brand affinity for KLIX (AM) (6.23×), Kyokushin (20×), and Hazarajat (28.84×) over the country average.
Where do Nerf fans live in Germany?
Nerf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 96,574), Bayern (reach 82,505), and Baden-Württemberg (reach 73,635). These three regions account for the largest share of the active audience.
What other brands do Nerf fans also like?
Beyond Nerf itself, the audience over-indexes on Kyokushin (20×), Hazarajat (28.84×), Unique Gifts (1.79×), and Birthday Gifts (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nerf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.