Nerf Audience in United States

Nerf logo

Nerf has an estimated audience of 876,885 people in United States. 49.6% are female, 50.4% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Elsword, Home construction, Combat sport, Janitor.

The average Nerf fan in United States is 37.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Elsword, Home construction, with strongest over-indexing on Vocal harmony (12.84× the country average). Demographically, the Nerf audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Toys

Demographics of Nerf fans

Demographic split for Nerf audience in United States
MetricValue
Female49.6%
Male50.4%
Average age37.6
Estimated audience size876,885

Audience persona

The typical Nerf fan in United States is balanced, around 37.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Nerf in United States
RegionReachAffinity
California94,5620.98×
Texas71,0370.94×
Florida46,8560.79×
New York44,7550.91×
Pennsylvania27,3530.93×
Illinois26,5750.91×
Idaho25,0905.71×
Ohio24,4150.9×
North Carolina23,0830.87×
Georgia22,3610.83×
Michigan22,1210.96×
Washington21,1851.2×
Virginia19,9090.93×
New Jersey18,8510.85×
Massachusetts18,5121.07×
Arizona16,4840.92×
Tennessee15,7970.9×
Indiana15,0520.94×
Maryland13,5020.9×
Missouri12,7020.9×
Colorado12,6510.92×
Minnesota12,2840.98×
Wisconsin12,0430.91×
Alabama10,2820.84×
Kentucky10,0420.91×
South Carolina10,0090.76×
Oregon9,9480.99×
Iowa9,6011.33×
Utah9,0661.15×
Oklahoma8,8860.91×
Louisiana8,7110.77×
Connecticut8,1690.93×
Nevada6,5380.77×
Kansas6,1910.9×
Arkansas5,8490.81×
Mississippi5,5340.77×
Nebraska4,7031.07×
Maine3,3511.07×
New Hampshire3,2660.95×
West Virginia3,2010.78×
New Mexico3,1700.72×
Hawaii2,7080.72×
Rhode Island2,4890.89×
Delaware2,1230.88×
Alaska2,0541.1×
Montana2,0120.83×
Washington, District of Columbia1,8550.7×
Vermont1,6871.1×
South Dakota1,6740.83×
North Dakota1,4270.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nerf audience
BrandAffinityCategory
Vocal harmony12.84×Music & Radio
Elsword25×Games
Home construction1.84×Home & Garden
Combat sport1.9×Sports
Janitor6.01×Home & Garden
Home staging4.5×Home & Garden
John Havlicek12.75×Sports
Saving2.28×Business & Career
Nebraska1.93×Travel & Leisure
3D printing1.78×Technology & Electronics
Mothercare2.17×Kids & Family
Justice1.9×Politics & Society
Arnold Palmer4.07×Sports
Staycation2.13×Home & Garden
Monogram2.26×Home & Garden
Ghar (film)28.25×Movies & TV
REC TEC Grills10.5×Sports
Grinch2.2×Movies & TV
Sugar glass16.54×Food & Beverages
IPM9.56×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nerf audience
TraitClusterScore
Luxury OrientationPREMIUM2.71
Risk AppetiteTHRILL1.9
Urban LifestyleOPEN1.8
Social Media UsageJOY1.39
ExtroversionTHRILL1.36
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Nerf
CountryShare
United States15.5%
Brazil10.1%
Germany7.7%

See Nerf audiences in other countries

More Toys audiences in United States

Frequently asked questions

How many fans does Nerf have in United States?

Nerf has an estimated audience of 876,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Nerf fans?

49.6% of Nerf fans are female, 50.4% are male, with an average age of 37.6 years.

Which brands do Nerf fans like most?

Nerf fans show strongest brand affinity for Vocal harmony (12.84×), Elsword (25×), and Home construction (1.84×) over the country average.

Where do Nerf fans live in United States?

Nerf fans in United States are most concentrated in California (reach 94,562), Texas (reach 71,037), and Florida (reach 46,856). These three regions account for the largest share of the active audience.

What other brands do Nerf fans also like?

Beyond Nerf itself, the audience over-indexes on Elsword (25×), Home construction (1.84×), Combat sport (1.9×), and Janitor (6.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nerf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.