Rascasse Audience Intelligence

Argos (retailer) Target Market in United States

A data profile of the people who buy, follow and care about Argos (retailer) in United States — modelled from more than twelve digital signal sources. Argos (retailer) has an estimated audience of 909,363 people in United States.

#49among Supermarket in United States#2582among Brand in United States#392in Shopping

The average Argos (retailer) fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Blindspot, Homebase, AFL Grand Final, with strongest over-indexing on Blindspot (503.75× the country average).

Demographically, the Argos (retailer) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Argos (retailer) fan in United States is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Blindspot.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Argos (retailer) profile in United States.

Audience size
909K
in United States
Gender
70.5%♀
29.5% male
Age
38.1
average years
Country rank
#25221
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Argos (retailer)

70.5% are female, 29.5% are male, average age 38.1.

Fig. 02

Gender split

70.5%
Female
29.5%
Male
Demographic split for Argos (retailer) audience in United States
MetricValue
Female70.5%
Male29.5%
Average age38.1
Estimated audience size909,363
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Argos (retailer) audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Argos (retailer) audience comes from United States.

Worldwide audience distribution share by country for Argos (retailer)
CountryShare
United Kingdom44.7%
Italy22.1%
China8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Argos (retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Argos (retailer) customers by region in United States
#RegionReachAffinity×
01Indiana~30K1.82×
02New York~90K1.73×
03Alaska~3K1.67×
04Washington, District of Columbia~4K1.54×
05Wyoming~2K1.42×
06Alabama~20K1.36×
07Wisconsin~20K1.16×
08Massachusetts~20K1.15×
09Kansas~8K1.15×
10New Hampshire~4K1.14×
11Maine~3K1.10×
12Illinois~30K1.08×
13Georgia~30K1.08×
14Vermont~2K1.07×
15New Jersey~20K1.03×
16Florida~60K1.02×
17Virginia~20K1.02×
18Washington~20K1.02×
19Colorado~10K1.02×
20California~100K1.00×
21Montana~2K0.99×
22Minnesota~10K0.98×
23Connecticut~9K0.98×
24Arkansas~7K0.98×
25Michigan~20K0.95×
26Rhode Island~3K0.94×
27Pennsylvania~30K0.90×
28Idaho~4K0.90×
29South Dakota~2K0.90×
30Utah~7K0.89×
31Maryland~10K0.88×
32Texas~60K0.85×
33North Carolina~20K0.85×
34Louisiana~10K0.85×
35Kentucky~9K0.85×
36West Virginia~4K0.85×
37Ohio~20K0.84×
38Iowa~6K0.84×
39Missouri~10K0.83×
40South Carolina~10K0.82×
41Oregon~8K0.82×
42Mississippi~6K0.81×
43Nebraska~4K0.81×
44Delaware~2K0.81×
45Tennessee~10K0.80×
46New Mexico~4K0.79×
47Oklahoma~7K0.75×
48Hawaii~3K0.73×
49Arizona~10K0.71×
50Nevada~6K0.69×
Fig. 06

Affinity by region

Affinity by region — Argos (retailer), United States
0.69×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Argos (retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Argos (retailer) audience
#·InterestCategoryAffinity×
01BlindspotMovies & TV503.75×
02Daley BlindSports318.75×
03AFL Grand FinalSports197.76×
04BembosFood & Beverages127.68×
05HomebaseShopping105.29×
06Tim FerrissLiterature59.89×
07High StreetShopping56.19×
08SrideviMovies & TV45.59×
09The IntouchablesMovies & TV35.76×
10DezeenHome & Garden35.14×
11Saatchi ArtArts & Culture33.79×
12Formula (boats)Cars & Mobility33.20×
13Evan Rachel WoodMovies & TV22.25×
14PrimarkShopping15.47×
15spiderman moviesMovies & TV14.30×
16Lena DunhamMovies & TV12.70×
17HomeSenseHome & Garden12.39×
18Lily CollinsMovies & TV11.08×
19ChileTravel & Leisure6.19×
20Buenos AiresTravel & Leisure5.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Argos (retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Argos (retailer) audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.06×
Quality AwarenessPREMIUM1.74×
Luxury OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Argos (retailer) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.72×
Urban LifestyleOPEN0.95×
Family OrientationCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Argos (retailer)'s target market in United States?

Argos (retailer)'s target market in United States covers an estimated 909,363 people, concentrated in California and New York.

02

What is the gender split and age of Argos (retailer) customers?

70.5% of the Argos (retailer) audience are female, 29.5% are male, with an average age of 38.1 years.

03

Which brands do Argos (retailer) fans like most?

Argos (retailer) fans show strongest brand affinity for Blindspot (503.75×), Homebase (105.29×), and AFL Grand Final (197.76×) over the country average.

04

Where do Argos (retailer) fans live in United States?

Argos (retailer) fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Argos (retailer) fans also like?

Beyond Argos (retailer) itself, the audience over-indexes on Homebase (105.29×), AFL Grand Final (197.76×), Daley Blind (318.75×), and Primark (15.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Argos (retailer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Argos (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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