Argos (retailer) Audience in United States

Argos (retailer) logo

Argos (retailer) has an estimated audience of 888,751 people in United States. 70.5% are female, 29.5% are male, average age 38.1. Top regions: California, New York, Texas. Top brand affinities: Blindspot, Homebase, AFL Grand Final, Daley Blind, Primark.

The average Argos (retailer) fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Blindspot, Homebase, AFL Grand Final, with strongest over-indexing on Blindspot (503.75× the country average). Demographically, the Argos (retailer) audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Argos (retailer) fans

Demographic split for Argos (retailer) audience in United States
MetricValue
Female70.5%
Male29.5%
Average age38.1
Estimated audience size888,751

Audience persona

The typical Argos (retailer) fan in United States is more female, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Blindspot.

Top regions in United States

Top regions ranked by reach for Argos (retailer) in United States
RegionReachAffinity
California103,1801.06×
New York84,8781.71×
Texas66,2510.87×
Florida61,2151.02×
Illinois32,7441.11×
Georgia29,7621.09×
Indiana28,3701.75×
Pennsylvania26,6840.89×
North Carolina23,3120.87×
New Jersey23,1711.03×
Michigan23,1130.99×
Ohio22,8290.83×
Virginia22,6861.05×
Massachusetts20,7681.19×
Alabama19,0691.54×
Washington18,8481.06×
Minnesota16,1181.27×
Wisconsin15,2901.14×
Tennessee13,3930.75×
Maryland13,2510.87×
Colorado13,1620.94×
Arizona12,9770.72×
Missouri12,3730.86×
South Carolina11,0810.83×
Louisiana9,7050.85×
Kentucky8,9960.81×
Oregon8,9220.88×
Connecticut8,6290.97×
Utah7,3390.92×
Oklahoma7,3240.74×
Arkansas6,9580.95×
Iowa6,5240.89×
Kansas5,6960.81×
Nevada5,6090.65×
Mississippi5,2220.71×
Washington, District of Columbia4,8291.81×
New Hampshire4,1461.18×
Idaho4,0170.9×
Maine3,7421.18×
Nebraska3,5460.8×
Alaska3,4591.82×
New Mexico3,2620.73×
West Virginia3,1100.75×
Hawaii2,5880.68×
Rhode Island2,5570.9×
Montana2,5471.03×
North Dakota1,9541.07×
South Dakota1,8840.92×
Vermont1,7531.12×
Delaware1,6790.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Argos (retailer) audience
BrandAffinityCategory
Blindspot503.75×Movies & TV
Homebase105.29×Shopping
AFL Grand Final197.76×Sports
Daley Blind318.75×Sports
Primark15.47×Shopping
High Street56.19×Shopping
Saatchi Art33.79×Arts & Culture
Tim Ferriss59.89×Literature
Yahoo!ショッピング4.59×
Evan Rachel Wood22.25×Movies & TV
Sridevi45.59×Movies & TV
Formula (boats)33.2×Cars & Mobility
spiderman movies14.3×Movies & TV
Dezeen35.14×Home & Garden
Lily Collins11.08×Movies & TV
Buenos Aires5.17×Travel & Leisure
Chile6.19×Travel & Leisure
Lena Dunham12.7×Movies & TV
Bembos127.68×Food & Beverages
HomeSense12.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Argos (retailer) audience
TraitClusterScore
Quality AwarenessPREMIUM1.49
Luxury OrientationPREMIUM1.39
CreativityOPEN1.26
Family OrientationCONSERVATISM1.22
Price SensitivityPREMIUM1.18
Design AffinityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Argos (retailer)
CountryShare
United Kingdom45.1%
Italy21.6%
China8.4%

See Argos (retailer) audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Argos (retailer) have in United States?

Argos (retailer) has an estimated audience of 888,751 people in United States, concentrated in California and New York.

What is the gender split and age of Argos (retailer) fans?

70.5% of Argos (retailer) fans are female, 29.5% are male, with an average age of 38.1 years.

Which brands do Argos (retailer) fans like most?

Argos (retailer) fans show strongest brand affinity for Blindspot (503.75×), Homebase (105.29×), and AFL Grand Final (197.76×) over the country average.

Where do Argos (retailer) fans live in United States?

Argos (retailer) fans in United States are most concentrated in California (reach 103,180), New York (reach 84,878), and Texas (reach 66,251). These three regions account for the largest share of the active audience.

What other brands do Argos (retailer) fans also like?

Beyond Argos (retailer) itself, the audience over-indexes on Homebase (105.29×), AFL Grand Final (197.76×), Daley Blind (318.75×), and Primark (15.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Argos (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.