Rascasse Audience Intelligence

Formula (boats) Target Market in United States

A data profile of the people who buy, follow and care about Formula (boats) in United States — modelled from more than twelve digital signal sources. Formula (boats) has an estimated audience of 1,161,897 people in United States.

#2193among Brand in United States#677in Cars & Mobility

The average Formula (boats) fan in United States is 46.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorboat, Matthew Stafford, Isla Fisher, with strongest over-indexing on Motorboat (25.71× the country average).

Demographically, the Formula (boats) audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Formula (boats) fan in United States is more male, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for Motorboat.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Formula (boats) profile in United States.

Audience size
1.2M
in United States
Gender
17.6%♀
82.4% male
Age
46.6
average years
Country rank
#21342
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Formula (boats)

17.6% are female, 82.4% are male, average age 46.6.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for Formula (boats) audience in United States
MetricValue
Female17.6%
Male82.4%
Average age46.6
Estimated audience size1,161,897
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Formula (boats) audience in United States
Age bracketShare%
16-199%
20-299%
30-3918%
40-4925%
50+39%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Formula (boats) audience comes from United States.

Worldwide audience distribution share by country for Formula (boats)
CountryShare
Italy24.7%
United States22.6%
India12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Formula (boats) audience in United States is strongest.

Fig. 05

Top regions by affinity

Formula (boats) customers by region in United States
#RegionReachAffinity×
01California~80K1.24×
02Texas~60K1.24×
03Alabama~10K1.22×
04Florida~50K1.17×
05Oklahoma~8K1.16×
06Kansas~5K1.15×
07Virginia~20K1.13×
08Arizona~10K1.13×
09Indiana~10K1.12×
10Louisiana~9K1.12×
11Arkansas~6K1.12×
12New Jersey~20K1.11×
13Georgia~20K1.10×
14Missouri~10K1.08×
15Washington~10K1.07×
16Mississippi~5K1.05×
17Kentucky~8K1.03×
18Nevada~6K1.03×
19Iowa~5K1.03×
20South Dakota~1K1.03×
21New York~30K1.02×
22New Mexico~3K1.02×
23Idaho~3K1.02×
24North Carolina~20K1.01×
25Michigan~20K1.01×
26South Carolina~9K1.01×
27Nebraska~3K1.01×
28Utah~5K1.00×
29Ohio~20K0.99×
30Oregon~7K0.99×
31Illinois~20K0.98×
32Tennessee~10K0.98×
33North Dakota~1K0.98×
34Pennsylvania~20K0.96×
35Maryland~10K0.95×
36Connecticut~6K0.95×
37New Hampshire~2K0.95×
38West Virginia~3K0.94×
39Massachusetts~10K0.93×
40Minnesota~8K0.92×
41Alaska~1K0.92×
42Delaware~1K0.89×
43Wisconsin~8K0.88×
44Washington, District of Columbia~2K0.87×
45Colorado~8K0.86×
46Rhode Island~2K0.86×
47Maine~2K0.84×
48Montana~1K0.84×
49Hawaii~2K0.82×
50Vermont<1K0.80×
Fig. 06

Affinity by region

Affinity by region — Formula (boats), United States
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Formula (boats) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Formula (boats) audience
#·InterestCategoryAffinity×
01Argos (retailer)Shopping33.20×
02Matthew StaffordSports30.02×
03MotorboatCars & Mobility25.71×
04Austin Powers (film series)Movies & TV20.00×
05Jason SegelMovies & TV20.00×
06Sausage PartyMovies & TV20.00×
07Isla FisherMovies & TV19.61×
08Jason SudeikisMovies & TV12.61×
09Boat showTravel & Leisure12.12×
10Personal water craftCars & Mobility9.35×
11Jet skiSports7.78×
12WakeboardingSports7.60×
13O'Reilly Auto PartsCars & Mobility7.14×
14Extreme sportSports5.61×
15Dominican RepublicTravel & Leisure5.13×
16AutoZoneCars & Mobility4.38×
17Tractor Supply CompanyShopping4.27×
18Solar energyHome & Garden3.97×
19MenardsHome & Garden3.47×
20Donald TrumpPolitics & Society1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Formula (boats) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Formula (boats) audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.98×
Need for SecurityCONSERVATISM2.38×
PatriotismCONSERVATISM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Formula (boats) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Healthy LifestyleBALANCE0.66×
SustainabilityBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Formula (boats)'s target market in United States?

Formula (boats)'s target market in United States covers an estimated 1,161,897 people, concentrated in California and Texas.

02

What is the gender split and age of Formula (boats) customers?

17.6% of the Formula (boats) audience are female, 82.4% are male, with an average age of 46.6 years.

03

Which brands do Formula (boats) fans like most?

Formula (boats) fans show strongest brand affinity for Motorboat (25.71×), Matthew Stafford (30.02×), and Isla Fisher (19.61×) over the country average.

04

Where do Formula (boats) fans live in United States?

Formula (boats) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Formula (boats) fans also like?

Beyond Formula (boats) itself, the audience over-indexes on Matthew Stafford (30.02×), Isla Fisher (19.61×), O'Reilly Auto Parts (7.14×), and Austin Powers (film series) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Formula (boats) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Formula (boats). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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