Formula (boats) Audience in United States

Formula (boats) logo

Formula (boats) has an estimated audience of 600,444 people in United States. 17.6% are female, 82.4% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Cherish (group), Governor of Michigan, Jennifer Fisher Jewelry, Israel, Horeca.

The average Formula (boats) fan in United States is 46.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cherish (group), Governor of Michigan, Jennifer Fisher Jewelry, with strongest over-indexing on Cherish (group) (18.52× the country average). Demographically, the Formula (boats) audience skews more male with an average age of 46.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Formula (boats) fans

Demographic split for Formula (boats) audience in United States
MetricValue
Female17.6%
Male82.4%
Average age46.6
Estimated audience size600,444

Audience persona

The typical Formula (boats) fan in United States is more male, around 46.6 years old, with strong Risk Appetite tendencies and a notable affinity for Cherish (group).

Top regions in United States

Top regions ranked by reach for Formula (boats) in United States
RegionReachAffinity
California85,7711.3×
Texas67,2881.3×
Florida49,4751.22×
New York36,3861.08×
Georgia20,8991.13×
Illinois20,3141.02×
Pennsylvania19,5240.97×
Ohio19,1151.03×
North Carolina18,7941.04×
New Jersey17,3281.13×
Virginia17,0671.17×
Michigan16,4171.05×
Arizona14,0461.15×
Washington13,5831.13×
Indiana12,3221.12×
Tennessee12,0341×
Massachusetts11,5520.98×
Missouri10,5041.09×
Alabama10,1391.21×
Maryland9,9690.97×
South Carolina9,2461.02×
Colorado8,3880.89×
Minnesota8,1680.95×
Wisconsin8,0660.89×
Louisiana7,9321.02×
Kentucky7,8111.04×
Oklahoma7,7381.16×
Oregon7,1541.04×
Nevada6,0951.05×
Connecticut5,7940.96×
Arkansas5,4841.11×
Utah5,4771.02×
Kansas5,3801.14×
Iowa4,9681×
Mississippi4,7500.96×
Nebraska2,9880.99×
New Mexico2,9700.99×
Idaho2,9370.98×
West Virginia2,4550.88×
New Hampshire2,2000.93×
Hawaii2,0260.79×
Maine1,6840.78×
Rhode Island1,5940.83×
Washington, District of Columbia1,5890.88×
Delaware1,3880.84×
South Dakota1,2970.93×
Montana1,2910.77×
North Dakota1,1020.89×
Alaska1,0880.85×
Vermont7250.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Formula (boats) audience
BrandAffinityCategory
Cherish (group)18.52×Music & Radio
Governor of Michigan10.6×Politics & Society
Jennifer Fisher Jewelry33.82×Fashion & Accessoires
Israel2.92×Travel & Leisure
Horeca20×Travel & Leisure
Hipster12.06×Politics & Society
Elsword20×Games
Urban Outfitters2.28×Shopping
Wok6.33×Food & Beverages
Janitor6×Home & Garden
Electrolyte4.32×Health
Pro-Ject3.46×Music & Radio
Product design1.63×Business & Career
Anna Lewandowska16.45×Sports
Pillow1.62×Home & Garden
Fairy godmother5.49×Literature
Kikar HaShabbat12.07×News
Endless Space17.55×Games
Knauf Insulation20×Business & Career
UK garage3.87×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Formula (boats) audience
TraitClusterScore
Risk AppetiteTHRILL3.28
Career OrientationPOWER1.68
Need for SecurityCONSERVATISM1.65
PatriotismCONSERVATISM1.63
Quality AwarenessPREMIUM1.47
Sports ActivityPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Formula (boats)
CountryShare
United States21.7%
Italy18.5%
India11.4%

See Formula (boats) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Formula (boats) have in United States?

Formula (boats) has an estimated audience of 600,444 people in United States, concentrated in California and Texas.

What is the gender split and age of Formula (boats) fans?

17.6% of Formula (boats) fans are female, 82.4% are male, with an average age of 46.6 years.

Which brands do Formula (boats) fans like most?

Formula (boats) fans show strongest brand affinity for Cherish (group) (18.52×), Governor of Michigan (10.6×), and Jennifer Fisher Jewelry (33.82×) over the country average.

Where do Formula (boats) fans live in United States?

Formula (boats) fans in United States are most concentrated in California (reach 85,771), Texas (reach 67,288), and Florida (reach 49,475). These three regions account for the largest share of the active audience.

What other brands do Formula (boats) fans also like?

Beyond Formula (boats) itself, the audience over-indexes on Governor of Michigan (10.6×), Jennifer Fisher Jewelry (33.82×), Israel (2.92×), and Horeca (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Formula (boats). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.