Rascasse Audience Intelligence

High Street Audience in United States

A data profile of the people who buy, follow and care about High Street in United States — modelled from more than twelve digital signal sources. High Street has an estimated audience of 493,196 people in United States.

#343among Touchpoint in United States#518in Shopping

The average High Street fan in United States is 30.4 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Massachusetts.

Top brand affinities include Argos (retailer), Alexis Bledel, Alison Brie, with strongest over-indexing on Argos (retailer) (56.19× the country average).

Demographically, the High Street audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High Street fan in United States is balanced, around 30.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Argos (retailer).

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High Street profile in United States.

Audience size
493K
in United States
Gender
52.6%♀
47.4% male
Age
30.4
average years
Country rank
#36959
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High Street fans

52.6% are female, 47.4% are male, average age 30.4.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for High Street audience in United States
MetricValue
Female52.6%
Male47.4%
Average age30.4
Estimated audience size493,196
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the High Street audience in United States
Age bracketShare%
16-1948%
20-2919%
30-3914%
40-4911%
50+9%
Fig. 04

Worldwide distribution

8.5%

of the worldwide High Street audience comes from United States.

Worldwide audience distribution share by country for High Street
CountryShare
United Kingdom47.9%
United States8.5%
France7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High Street audience in United States is strongest.

Fig. 05

Top regions by affinity

High Street fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K7.55×
02Maine~9K4.87×
03Massachusetts~40K3.82×
04New Hampshire~6K3.22×
05West Virginia~7K3.21×
06Arizona~30K2.64×
07Connecticut~10K2.64×
08Rhode Island~4K2.52×
09New Jersey~30K2.22×
10Pennsylvania~30K1.62×
11Vermont~1K1.53×
12Ohio~20K1.48×
13Kentucky~6K0.99×
14Mississippi~4K0.95×
15California~50K0.94×
16Virginia~10K0.84×
17Alaska<1K0.82×
18North Dakota<1K0.82×
19South Dakota<1K0.74×
20Montana<1K0.72×
21Delaware<1K0.72×
22Hawaii~1K0.65×
23Washington, District of Columbia<1K0.65×
24Idaho~2K0.61×
25Georgia~9K0.59×
26New Mexico~1K0.59×
27Nebraska~1K0.56×
28Missouri~4K0.55×
29Indiana~5K0.53×
30Wisconsin~4K0.52×
31Oregon~3K0.51×
32Arkansas~2K0.51×
33Iowa~2K0.51×
34Oklahoma~3K0.49×
35Kansas~2K0.49×
36Colorado~4K0.48×
37Utah~2K0.48×
38Tennessee~5K0.46×
39Maryland~4K0.46×
40Louisiana~3K0.45×
41Nevada~2K0.45×
42Alabama~3K0.41×
43South Carolina~3K0.40×
44Michigan~5K0.39×
45Minnesota~3K0.38×
46Washington~4K0.36×
47North Carolina~5K0.34×
48Illinois~5K0.32×
49Florida~9K0.26×
50Texas~10K0.24×
Fig. 06

Affinity by region

Affinity by region — High Street, United States
0.24×1.00×7.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High Street audience
#·InterestCategoryAffinity×
01Argos (retailer)Shopping56.19×
02HomebaseShopping24.59×
03Alexis BledelMovies & TV23.21×
04TuckernuckShopping15.81×
05Auntie Anne'sFood & Beverages15.69×
06Sausage PartyMovies & TV15.69×
07Nathalie EmmanuelMovies & TV15.69×
08Alison BrieMovies & TV11.64×
09QVCMovies & TV5.26×
10Sustainable energyHome & Garden4.94×
11Weather forecastingHome & Garden4.26×
12Renewable energyBusiness & Career4.07×
13FedExBusiness & Career3.63×
14Discount storesShopping3.40×
15United States Postal ServiceBusiness & Career2.81×
16Shopping mallsShopping2.63×
17Planet FitnessSports2.50×
18Mortgage loansBusiness & Career2.50×
19AirbnbTravel & Leisure2.28×
20PinterestInternet & Social Media2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High Street audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.87×
Family OrientationCONSERVATISM1.83×
SustainabilityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High Street audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.87×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High Street have in United States?

High Street has an estimated audience of 493,196 people in United States, concentrated in New York and California.

02

What is the gender split and age of High Street fans?

52.6% of High Street fans are female, 47.4% are male, with an average age of 30.4 years.

03

Which brands do High Street fans like most?

High Street fans show strongest brand affinity for Argos (retailer) (56.19×), Alexis Bledel (23.21×), and Alison Brie (11.64×) over the country average.

04

Where do High Street fans live in United States?

High Street fans in United States are most concentrated in New York (reach ~200K), California (reach ~50K), and Massachusetts (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do High Street fans also like?

Beyond High Street itself, the audience over-indexes on Alexis Bledel (23.21×), Alison Brie (11.64×), Homebase (24.59×), and Auntie Anne's (15.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See High Street audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for High Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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