High Street Audience in United States

Demographics of High Street fans

Audience persona

The typical High Street fan in United States is balanced, around 30.4 years old, with strong DIY Mentality tendencies and a notable affinity for Janitor.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See High Street audiences in other countries

• High Street — Germany
• High Street — United Kingdom
• High Street — France
• High Street — Italy
• High Street — Spain
• High Street — Brazil
• High Street — Japan
• High Street — South Korea
• High Street — India

More Shopping audiences in United States

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• Parties (75,370,436)
• Beauty salons (70,926,762)
• Boutiques (69,295,965)
• Bars (68,702,776)

Frequently asked questions

How many fans does High Street have in United States?

High Street has an estimated audience of 493,196 people in United States, concentrated in New York and California.

What is the gender split and age of High Street fans?

52.6% of High Street fans are female, 47.4% are male, with an average age of 30.4 years.

Which brands do High Street fans like most?

High Street fans show strongest brand affinity for Janitor (13.13×), Home equity (3.18×), and Product design (3.16×) over the country average.

Where do High Street fans live in United States?

High Street fans in United States are most concentrated in New York (reach 144,307), California (reach 74,583), and Pennsylvania (reach 39,330). These three regions account for the largest share of the active audience.

What other brands do High Street fans also like?

Beyond High Street itself, the audience over-indexes on Home equity (3.18×), Product design (3.16×), Sinaloa (5.76×), and UK garage (6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.