High Street Audience in United States

High Street has an estimated audience of 493,196 people in United States. 52.6% are female, 47.4% are male, average age 30.4. Top regions: New York, California, Pennsylvania. Top brand affinities: Argos (retailer), Grammarly, Brazilian Waxing, Homebase, Alexis Bledel.

The average High Street fan in United States is 30.4 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Argos (retailer), Grammarly, Brazilian Waxing, with strongest over-indexing on Argos (retailer) (81.91× the country average). Demographically, the High Street audience skews balanced with an average age of 30.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Touchpoint

Demographics of High Street fans

Demographic split for High Street audience in United States
MetricValue
Female52.6%
Male47.4%
Average age30.4
Estimated audience size493,196

Audience persona

The typical High Street fan in United States is balanced, around 30.4 years old, with strong DIY Mentality tendencies and a notable affinity for Argos (retailer).

Top regions in United States

Top regions ranked by reach for High Street in United States
RegionReachAffinity
New York144,3075.24×
California74,5831.38×
Pennsylvania39,3302.37×
Massachusetts35,5303.66×
Arizona29,9172.97×
New Jersey28,4832.27×
Ohio26,0001.71×
Texas12,8950.3×
Georgia12,4810.82×
Virginia12,4681.04×
Connecticut11,4892.32×
Florida10,2710.31×
West Virginia6,3812.78×
Maine6,1213.46×
Illinois6,0970.37×
New Hampshire5,7092.94×
Kentucky5,5390.9×
Michigan5,4350.42×
Missouri5,3290.67×
North Carolina5,0650.34×
Indiana4,7540.53×
Tennessee4,5470.46×
Maryland4,4340.52×
Colorado3,9300.51×
Washington3,8820.39×
Mississippi3,7050.91×
Wisconsin3,4330.46×
Oregon3,2320.57×
Rhode Island3,1111.98×
South Carolina2,4200.33×
Nevada1,7340.36×
Louisiana1,5710.25×
Iowa1,5630.38×
Minnesota1,4870.21×
Arkansas1,3730.34×
Oklahoma1,3430.25×
Idaho1,2350.5×
Alabama1,2190.18×
Vermont1,1891.37×
Nebraska1,1440.46×
Washington, District of Columbia1,0840.73×
Kansas9730.25×
Delaware9380.69×
Hawaii9290.44×
Utah8590.19×
New Mexico6020.24×
Montana3000.22×
South Dakota2780.24×
Alaska2630.25×
Wyoming2290.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High Street audience
BrandAffinityCategory
Argos (retailer)81.91×Shopping
Grammarly18.48×Business & Career
Brazilian Waxing22.92×Beauty & Wellness
Homebase27.01×Shopping
Alexis Bledel14.58×Movies & TV
Tuckernuck20.25×Shopping
Auntie Anne's29.68×Food & Beverages
Pretzel11.17×Food & Beverages
Cath Kidston13.13×Fashion & Accessoires
Toyota Supra10.12×Cars & Mobility
United States Postal Service2.55×Business & Career
Snap!10.55×Music & Radio
Hobby Lobby2.42×Home & Garden
Sausage Party15.69×Movies & TV
Capital One2.3×Business & Career
Bass guitar2.86×Music & Radio
Kendra Scott5.83×Fashion & Accessoires
Funko5.89×Kids & Family
Greeting card4.47×Kids & Family
Golf Channel3.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High Street audience
TraitClusterScore
DIY MentalityTHRILL1.39
Design AffinityPREMIUM1.38
SustainabilityBALANCE1.36
Luxury OrientationPREMIUM1.36
Community OrientationOPEN1.26
IndividualismJOY1.26

Worldwide distribution

Worldwide audience distribution share by country for High Street
CountryShare
United Kingdom47.9%
United States8.5%
France7.7%

See High Street audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does High Street have in United States?

High Street has an estimated audience of 493,196 people in United States, concentrated in New York and California.

What is the gender split and age of High Street fans?

52.6% of High Street fans are female, 47.4% are male, with an average age of 30.4 years.

Which brands do High Street fans like most?

High Street fans show strongest brand affinity for Argos (retailer) (81.91×), Grammarly (18.48×), and Brazilian Waxing (22.92×) over the country average.

Where do High Street fans live in United States?

High Street fans in United States are most concentrated in New York (reach 144,307), California (reach 74,583), and Pennsylvania (reach 39,330). These three regions account for the largest share of the active audience.

What other brands do High Street fans also like?

Beyond High Street itself, the audience over-indexes on Grammarly (18.48×), Brazilian Waxing (22.92×), Homebase (27.01×), and Alexis Bledel (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.