Homebase Audience in United States

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Homebase has an estimated audience of 1,362,740 people in United States. 58.6% are female, 41.4% are male, average age 33.4. Top regions: Texas, California, New York. Top brand affinities: HomeSense, Wickes, Folic acid, Primark, natural hair.

The average Homebase fan in United States is 33.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include HomeSense, Wickes, Folic acid, with strongest over-indexing on HomeSense (49.2× the country average). Demographically, the Homebase audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Homebase fans

Demographic split for Homebase audience in United States
MetricValue
Female58.6%
Male41.4%
Average age33.4
Estimated audience size1,362,740

Audience persona

The typical Homebase fan in United States is more female, around 33.4 years old, with strong Quality Awareness tendencies and a notable affinity for HomeSense.

Top regions in United States

Top regions ranked by reach for Homebase in United States
RegionReachAffinity
Texas142,3811.22×
California141,1680.94×
New York99,2111.3×
Florida80,9180.88×
North Carolina42,7471.04×
Georgia37,0810.88×
Pennsylvania33,6100.73×
Ohio31,9430.76×
Michigan30,7860.86×
Illinois30,4370.67×
Massachusetts29,0381.08×
Virginia25,8750.78×
Tennessee24,2440.89×
Washington23,9120.87×
Missouri23,4051.07×
Colorado22,2841.04×
New Jersey22,0930.64×
Wisconsin21,4551.05×
Arizona21,3410.77×
Louisiana19,8481.13×
South Carolina19,0540.93×
Indiana18,2900.73×
Kansas17,2971.61×
Oregon16,4331.05×
Utah16,2421.33×
Maryland15,8250.68×
Minnesota15,4350.79×
Alabama15,0780.79×
Oklahoma12,5750.83×
Wyoming10,5225.21×
Nevada10,3680.79×
Kentucky10,3440.61×
Iowa9,5390.85×
Nebraska8,7781.28×
Idaho8,7291.28×
Connecticut8,4770.62×
Arkansas8,1760.73×
Mississippi7,7480.69×
Hawaii6,0101.03×
Montana5,8331.54×
New Mexico4,8670.71×
New Hampshire4,1190.77×
South Dakota3,6341.15×
Delaware3,5750.95×
North Dakota3,5391.26×
West Virginia3,1800.5×
Maine3,1480.64×
Washington, District of Columbia3,0580.75×
Alaska3,0141.03×
Rhode Island2,7010.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Homebase audience
BrandAffinityCategory
HomeSense49.2×Home & Garden
Wickes107.23×Home & Garden
Folic acid20.55×Health
Primark14.57×Shopping
natural hair12.11×Beauty & Wellness
Aldi4.46×Shopping
Christmas shopping14.11×Shopping
Unique Gifts8.78×Shopping
Russell Brand15.88×Movies & TV
Michael McIntyre46.46×Movies & TV
Buy to let19.83×Home & Garden
Lidl9.79×Shopping
Staycation9.72×Home & Garden
Fashion Nova4.07×Shopping
British comedy20.27×Movies & TV
Home Interior Design5.04×Home & Garden
Evolutionary psychology3.51×Health
Dollar General2.77×Shopping
Marshalls3.07×Fashion & Accessoires
BBC7.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Homebase audience
TraitClusterScore
Quality AwarenessPREMIUM3.89
Design AffinityPREMIUM1.46
Luxury OrientationPREMIUM1.35
DIY MentalityTHRILL1.34
Need for SecurityCONSERVATISM1.28
Career OrientationPOWER1.23

Worldwide distribution

Worldwide audience distribution share by country for Homebase
CountryShare
United Kingdom58.7%
United States23.9%
Canada2.2%

See Homebase audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Homebase have in United States?

Homebase has an estimated audience of 1,362,740 people in United States, concentrated in Texas and California.

What is the gender split and age of Homebase fans?

58.6% of Homebase fans are female, 41.4% are male, with an average age of 33.4 years.

Which brands do Homebase fans like most?

Homebase fans show strongest brand affinity for HomeSense (49.2×), Wickes (107.23×), and Folic acid (20.55×) over the country average.

Where do Homebase fans live in United States?

Homebase fans in United States are most concentrated in Texas (reach 142,381), California (reach 141,168), and New York (reach 99,211). These three regions account for the largest share of the active audience.

What other brands do Homebase fans also like?

Beyond Homebase itself, the audience over-indexes on Wickes (107.23×), Folic acid (20.55×), Primark (14.57×), and natural hair (12.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Homebase. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.