Christmas shopping Audience in United States

Christmas shopping logo

Christmas shopping has an estimated audience of 5,412,870 people in United States. 75.4% are female, 24.6% are male, average age 35.2. Top regions: Texas, California, Florida. Top brand affinities: Regional styles of Mexican music, Voter registration, Pillow, Elsword, Saving.

The average Christmas shopping fan in United States is 35.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Regional styles of Mexican music, Voter registration, Pillow, with strongest over-indexing on Regional styles of Mexican music (20× the country average). Demographically, the Christmas shopping audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Christmas shopping fans

Demographic split for Christmas shopping audience in United States
MetricValue
Female75.4%
Male24.6%
Average age35.2
Estimated audience size5,412,870

Audience persona

The typical Christmas shopping fan in United States is more female, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Christmas shopping in United States
RegionReachAffinity
Texas941,0462.02×
California430,4910.72×
Florida249,7740.68×
New York249,1430.82×
Ohio161,7430.97×
Pennsylvania154,1680.85×
Illinois152,0300.84×
North Carolina145,6460.89×
Georgia134,2380.81×
Michigan133,5390.94×
Virginia116,4420.88×
New Jersey105,7040.77×
Tennessee104,6030.96×
Arizona102,8230.93×
Indiana96,3370.97×
Massachusetts90,4830.85×
Washington86,1320.79×
Missouri85,2450.98×
South Carolina78,2470.96×
Alabama78,2131.03×
Kentucky77,6951.14×
Louisiana74,3291.06×
Wisconsin65,4610.8×
Minnesota64,1650.83×
Oklahoma63,9461.06×
Maryland62,2950.67×
Colorado59,6320.7×
Arkansas52,4711.18×
Connecticut50,7640.94×
Oregon47,9910.77×
Mississippi45,4341.02×
Kansas41,5730.97×
Iowa37,4940.84×
Nevada35,4080.68×
West Virginia33,7571.34×
Utah31,8030.66×
Idaho29,7871.1×
New Mexico28,2441.04×
New Hampshire23,4881.1×
Maine22,6661.17×
Delaware21,9141.47×
Nebraska21,7890.8×
Alaska20,9611.81×
Montana18,5091.23×
Vermont18,1141.91×
Hawaii17,2050.74×
Rhode Island15,5180.9×
South Dakota14,6001.17×
North Dakota14,2991.29×
Wyoming10,9231.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christmas shopping audience
BrandAffinityCategory
Regional styles of Mexican music20×Music & Radio
Voter registration10.7×Politics & Society
Pillow3.02×Home & Garden
Elsword20×Games
Saving3.29×Business & Career
Collectable1.75×Kids & Family
Nationality2.28×Politics & Society
Staycation3.51×Home & Garden
Nebraska Cornhuskers football2.93×Sports
JDSU2.34×Business & Career
Product design1.5×Business & Career
Stamp collecting3.57×Home & Garden
Home staging3.78×Home & Garden
Mothercare2.21×Kids & Family
Jesse Plemons2.29×Movies & TV
Jaws3.48×Movies & TV
Janitor3.81×Home & Garden
Women's empowerment2.21×Politics & Society
Queens College, City University of New York3.66×Business & Career
English literature3.31×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christmas shopping audience
TraitClusterScore
Luxury OrientationPREMIUM1.73
Price SensitivityPREMIUM1.71
DIY MentalityTHRILL1.68
Family OrientationCONSERVATISM1.66
Design AffinityPREMIUM1.64
LGBTQ+ IdentityOPEN1.6

Worldwide distribution

Worldwide audience distribution share by country for Christmas shopping
CountryShare
United States29.6%
United Kingdom13.1%
Italy10.3%

See Christmas shopping audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Christmas shopping have in United States?

Christmas shopping has an estimated audience of 5,412,870 people in United States, concentrated in Texas and California.

What is the gender split and age of Christmas shopping fans?

75.4% of Christmas shopping fans are female, 24.6% are male, with an average age of 35.2 years.

Which brands do Christmas shopping fans like most?

Christmas shopping fans show strongest brand affinity for Regional styles of Mexican music (20×), Voter registration (10.7×), and Pillow (3.02×) over the country average.

Where do Christmas shopping fans live in United States?

Christmas shopping fans in United States are most concentrated in Texas (reach 941,046), California (reach 430,491), and Florida (reach 249,774). These three regions account for the largest share of the active audience.

What other brands do Christmas shopping fans also like?

Beyond Christmas shopping itself, the audience over-indexes on Voter registration (10.7×), Pillow (3.02×), Elsword (20×), and Saving (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas shopping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.