Rascasse Audience Intelligence

Christmas Tree Shops Target Market in United States

A data profile of the people who buy, follow and care about Christmas Tree Shops in United States — modelled from more than twelve digital signal sources. Christmas Tree Shops has an estimated audience of 2,076,613 people in United States.

#1415among Brand in United States#251in Shopping

The average Christmas Tree Shops fan in United States is 44.8 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Massachusetts, New Jersey.

Top brand affinities include Christmas shopping, Happy New Year (2014 film), Corn chip, with strongest over-indexing on Christmas shopping (20.17× the country average).

Demographically, the Christmas Tree Shops audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Christmas Tree Shops fan in United States is more female, around 44.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Christmas shopping.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Christmas Tree Shops profile in United States.

Audience size
2.1M
in United States
Gender
69.4%♀
30.6% male
Age
44.8
average years
Country rank
#13837
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Christmas Tree Shops

69.4% are female, 30.6% are male, average age 44.8.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Christmas Tree Shops audience in United States
MetricValue
Female69.4%
Male30.6%
Average age44.8
Estimated audience size2,076,613
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Christmas Tree Shops audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4925%
50+33%
Fig. 04

Worldwide distribution

99.0%

of the worldwide Christmas Tree Shops audience comes from United States.

Worldwide audience distribution share by country for Christmas Tree Shops
CountryShare
United States99.0%
China0.4%
United Kingdom0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Christmas Tree Shops audience in United States is strongest.

Fig. 05

Top regions by affinity

Christmas Tree Shops customers by region in United States
#RegionReachAffinity×
01Connecticut~100K5.54×
02Massachusetts~200K5.25×
03Rhode Island~30K5.15×
04New Hampshire~40K4.81×
05Maine~30K4.31×
06New Jersey~200K3.86×
07Vermont~10K3.33×
08Delaware~10K2.50×
09New York~300K2.33×
10Pennsylvania~200K2.32×
11Alaska~4K0.85×
12South Dakota~4K0.83×
13North Dakota~4K0.83×
14Montana~5K0.81×
15Hawaii~7K0.76×
16Idaho~8K0.75×
17South Carolina~20K0.71×
18New Mexico~7K0.69×
19Nebraska~7K0.68×
20Mississippi~10K0.67×
21West Virginia~6K0.67×
22Maryland~20K0.65×
23Arkansas~10K0.65×
24Iowa~10K0.64×
25Michigan~30K0.62×
26Kansas~10K0.62×
27Washington, District of Columbia~4K0.62×
28North Carolina~40K0.60×
29Indiana~20K0.59×
30Virginia~30K0.58×
31Utah~10K0.58×
32Oklahoma~10K0.56×
33Louisiana~10K0.54×
34Nevada~10K0.54×
35Kentucky~10K0.53×
36Oregon~10K0.52×
37Florida~70K0.48×
38Tennessee~20K0.48×
39Wisconsin~10K0.47×
40Alabama~10K0.47×
41Missouri~20K0.46×
42Ohio~30K0.42×
43Minnesota~10K0.42×
44Georgia~30K0.41×
45Colorado~10K0.40×
46Arizona~20K0.38×
47Washington~20K0.38×
48Illinois~20K0.30×
49Texas~40K0.22×
50California~40K0.19×
Fig. 06

Affinity by region

Affinity by region — Christmas Tree Shops, United States
0.19×1.00×5.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Christmas Tree Shops audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Christmas Tree Shops audience
#·InterestCategoryAffinity×
01Corn chipFood & Beverages28.54×
02Happy New Year (2014 film)Movies & TV25.48×
03Arthur ChristmasMovies & TV21.65×
04Christmas shoppingShopping20.17×
05Black Christmas (1974 film)Movies & TV18.60×
06SnowballKids & Family14.78×
07SnowmanHome & Garden9.88×
08Christmas HolidayKids & Family7.93×
09Home AloneMovies & TV5.51×
10New Year's EveHome & Garden4.59×
11New Year's DayHome & Garden4.10×
12Cyber MondayShopping3.88×
13Big-box storeShopping3.69×
14Black Friday (shopping)Shopping2.45×
15IKEAHome & Garden2.00×
16Shopping mallsShopping1.95×
17Hobby LobbyHome & Garden1.93×
18Dollar TreeShopping1.72×
19Macy'sShopping1.71×
20HolidayTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Christmas Tree Shops audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Christmas Tree Shops audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.75×
CreativityOPEN1.26×
Community OrientationOPEN1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Christmas Tree Shops audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.92×
Social Media UsageJOY0.98×
Urban LifestyleOPEN1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Christmas Tree Shops's target market in United States?

Christmas Tree Shops's target market in United States covers an estimated 2,076,613 people, concentrated in New York and Massachusetts.

02

What is the gender split and age of Christmas Tree Shops customers?

69.4% of the Christmas Tree Shops audience are female, 30.6% are male, with an average age of 44.8 years.

03

Which brands do Christmas Tree Shops fans like most?

Christmas Tree Shops fans show strongest brand affinity for Christmas shopping (20.17×), Happy New Year (2014 film) (25.48×), and Corn chip (28.54×) over the country average.

04

Where do Christmas Tree Shops fans live in United States?

Christmas Tree Shops fans in United States are most concentrated in New York (reach ~300K), Massachusetts (reach ~200K), and New Jersey (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Christmas Tree Shops fans also like?

Beyond Christmas Tree Shops itself, the audience over-indexes on Happy New Year (2014 film) (25.48×), Corn chip (28.54×), New Year's Day (4.1×), and Cyber Monday (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Christmas Tree Shops audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Christmas Tree Shops. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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