Rascasse Audience Intelligence

Big-box store Audience in United States

A data profile of the people who buy, follow and care about Big-box store in United States — modelled from more than twelve digital signal sources. Big-box store has an estimated audience of 15,336,562 people in United States.

#64among Touchpoint in United States#79in Shopping

The average Big-box store fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Idaho, Texas.

Top brand affinities include IKEA, Hobby Lobby, Pizza Hut, with strongest over-indexing on IKEA (2.08× the country average).

Demographically, the Big-box store audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big-box store fan in United States is more female, around 43.9 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big-box store profile in United States.

Audience size
15.3M
in United States
Gender
56.9%♀
43.1% male
Age
43.9
average years
Country rank
#2270
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big-box store fans

56.9% are female, 43.1% are male, average age 43.9.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Big-box store audience in United States
MetricValue
Female56.9%
Male43.1%
Average age43.9
Estimated audience size15,336,562
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Big-box store audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+30%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Big-box store audience comes from United States.

Worldwide audience distribution share by country for Big-box store
CountryShare
United States23.0%
Italy9.2%
United Kingdom8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big-box store audience in United States is strongest.

Fig. 05

Top regions by affinity

Big-box store fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~1M14.76×
02Oregon~200K1.11×
03New Hampshire~60K1.01×
04Kansas~100K1.00×
05North Dakota~30K0.97×
06Alaska~30K0.95×
07Vermont~30K0.94×
08South Dakota~30K0.93×
09Montana~40K0.92×
10Maine~50K0.91×
11Rhode Island~40K0.91×
12Delaware~40K0.91×
13West Virginia~60K0.90×
14Hawaii~60K0.90×
15Arkansas~100K0.89×
16Washington, District of Columbia~40K0.89×
17Pennsylvania~500K0.88×
18Washington~300K0.88×
19Oklahoma~100K0.88×
20Nebraska~70K0.88×
21Utah~100K0.87×
22New Mexico~70K0.87×
23Mississippi~100K0.86×
24Minnesota~200K0.85×
25Iowa~100K0.85×
26Louisiana~200K0.84×
27Kentucky~200K0.84×
28Connecticut~100K0.84×
29Colorado~200K0.82×
30Georgia~400K0.81×
31Maryland~200K0.81×
32Wisconsin~200K0.81×
33South Carolina~200K0.80×
34Nevada~100K0.80×
35New Jersey~300K0.79×
36Massachusetts~200K0.79×
37Missouri~200K0.79×
38Alabama~200K0.79×
39North Carolina~400K0.78×
40Virginia~300K0.78×
41New York~700K0.77×
42Michigan~300K0.77×
43Tennessee~200K0.77×
44Indiana~200K0.77×
45Illinois~400K0.74×
46Ohio~300K0.73×
47Arizona~200K0.71×
48California~1M0.68×
49Florida~700K0.67×
50Texas~900K0.65×
Fig. 06

Affinity by region

Affinity by region — Big-box store, United States
0.65×1.00×14.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big-box store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big-box store audience
#·InterestCategoryAffinity×
01HypermarketShopping2.92×
02Microwave ovenHome & Garden2.14×
03IKEAHome & Garden2.08×
04Discount TireShopping2.06×
05Diaper bagKids & Family2.03×
06Real propertyHome & Garden1.95×
07Hardware storeHome & Garden1.90×
08Made in USABusiness & Career1.86×
09NASDAQBusiness & Career1.84×
10Discount storesShopping1.81×
11Staples (Canada)Business & Career1.75×
12United Parcel ServiceBusiness & Career1.72×
13AuctionShopping1.72×
14Five BelowShopping1.69×
15SupermarketShopping1.62×
16Pizza HutFood & Beverages1.60×
17Hobby LobbyHome & Garden1.54×
18Black Friday (shopping)Shopping1.53×
19Used carCars & Mobility1.52×
20GeneticsKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big-box store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big-box store audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.39×
IndulgenceJOY1.37×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big-box store audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
MindfulnessBALANCE0.85×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big-box store have in United States?

Big-box store has an estimated audience of 15,336,562 people in United States, concentrated in California and Idaho.

02

What is the gender split and age of Big-box store fans?

56.9% of Big-box store fans are female, 43.1% are male, with an average age of 43.9 years.

03

Which brands do Big-box store fans like most?

Big-box store fans show strongest brand affinity for IKEA (2.08×), Hobby Lobby (1.54×), and Pizza Hut (1.6×) over the country average.

04

Where do Big-box store fans live in United States?

Big-box store fans in United States are most concentrated in California (reach ~1M), Idaho (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Big-box store fans also like?

Beyond Big-box store itself, the audience over-indexes on Hobby Lobby (1.54×), Pizza Hut (1.6×), Hypermarket (2.92×), and Real property (1.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Big-box store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big-box store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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