Big-box store Audience in United States
Big-box store has an estimated audience of 15,336,562 people in United States. 56.9% are female, 43.1% are male, average age 43.9. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Circle K.
Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.22× the country average). Demographically, the Big-box store audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Shopping · Type: Touchpoint
Demographics of Big-box store fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.9 |
| Estimated audience size | 15,336,562 |
Audience persona
The typical Big-box store fan in United States is more female, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 16.22× | Business & Career |
| Google Maps | 14.06× | Internet & Social Media |
| CarGurus | 18.67× | Cars & Mobility |
| Indeed.com | 11.21× | Business & Career |
| Circle K | 16.5× | Shopping |
| Autism Awareness | 19.03× | Health |
| AccuWeather | 13.05× | Home & Garden |
| Jeff Bezos | 22.2× | Business & Career |
| Beetlejuice | 9.57× | Movies & TV |
| DeviantArt | 13.7× | Internet & Social Media |
| Enterprise Rent-A-Car | 11.63× | Cars & Mobility |
| Khan Academy | 15.96× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| Kendra Scott | 19.25× | Fashion & Accessoires |
| Diane Keaton | 11.14× | Movies & TV |
| Billy Bob Thornton | 15.65× | Movies & TV |
| Bruce Willis | 12.39× | Movies & TV |
| Google News | 9.79× | News |
| ICloud | 14.4× | Technology & Electronics |
| Aaron Rodgers | 9.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.13 |
| Luxury Orientation | PREMIUM | 1.87 |
| Price Sensitivity | PREMIUM | 1.38 |
| Family Orientation | CONSERVATISM | 1.33 |
| Extroversion | THRILL | 1.28 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.2% |
| United Kingdom | 8.0% |
See Big-box store audiences in other countries
More Shopping audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Big-box store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.