Big-box store Audience in United States
Big-box store has an estimated audience of 15,336,562 people in United States. 56.9% are female, 43.1% are male, average age 43.9. Top brand affinities: Goop, Governor of Michigan, Wok, headspace, Grinch.
Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (12.36× the country average). Demographically, the Big-box store audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Shopping · Type: Touchpoint
Demographics of Big-box store fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.9 |
| Estimated audience size | 15,336,562 |
Audience persona
The typical Big-box store fan in United States is more female, around 43.9 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 12.36× | Internet & Social Media |
| Governor of Michigan | 16.11× | Politics & Society |
| Wok | 10.84× | Food & Beverages |
| headspace | 14.41× | Health |
| Grinch | 6.16× | Movies & TV |
| Cherish (group) | 16.67× | Music & Radio |
| Vocal harmony | 6.8× | Music & Radio |
| Grace Slick | 12.13× | Music & Radio |
| Google Home | 8.9× | Technology & Electronics |
| Hibachi | 10.12× | Food & Beverages |
| Fairy godmother | 9.6× | Literature |
| Hipster | 11.35× | Politics & Society |
| Israel | 2.37× | Travel & Leisure |
| El Paso County, Colorado | 14.24× | Travel & Leisure |
| Hardik Pandya | 15.69× | Sports |
| National Paralympic Committee | 21.66× | Sports |
| No Escape (1994 film) | 10.5× | Movies & TV |
| Kikar HaShabbat | 15.12× | News |
| TV Fanatic | 9.75× | Movies & TV |
| Guitarist (magazine) | 10.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.13 |
| Luxury Orientation | PREMIUM | 1.87 |
| Price Sensitivity | PREMIUM | 1.38 |
| Family Orientation | CONSERVATISM | 1.33 |
| Extroversion | THRILL | 1.28 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.2% |
| United Kingdom | 8.0% |
See Big-box store audiences in other countries
More Shopping audiences in United States
- Concerts (77,851,095)
- Parties (75,370,436)
- Beauty salons (70,926,762)
- Boutiques (69,295,965)
- Bars (68,702,776)
How to read this data
Audience size is the estimated number of people in United States who actively search for Big-box store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.