A data profile of the people who buy, follow and care about Big-box store in India — modelled from more than twelve digital signal sources. Big-box store has an estimated audience of 3,085,131 people in India.
Big-box store has an estimated audience of 3,085,131 people in India. 31.8% are female, 68.2% are male, average age 37.9. Top brand affinities: OLX, Family, Discount stores, Apartment, Kitchen.
Top brand affinities include OLX, Family, Discount stores, with strongest over-indexing on OLX (4.69× the country average).
Demographically, the Big-box store audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical Big-box store fan in India is more male, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for OLX.
The key figures that characterise the Big-box store profile in India.
31.8% are female, 68.2% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 37.9 |
| Estimated audience size | 3,085,131 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 31% | |
| 30-39 | 27% | |
| 40-49 | 21% | |
| 50+ | 10% |
of the worldwide Big-box store audience comes from India.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.2% |
| United Kingdom | 8.0% |
The strongest cross-interests of the Big-box store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OLX | Shopping | 4.69× | ||
| 02 | Discount stores | Shopping | 2.38× | ||
| 03 | Cabinetry | Home & Garden | 2.36× | ||
| 04 | Grocery store | Food & Beverages | 2.22× | ||
| 05 | Lodging | Travel & Leisure | 2.09× | ||
| 06 | Apartment | Business & Career | 2.00× | ||
| 07 | Refrigerator | Home & Garden | 1.93× | ||
| 08 | Milk | Food & Beverages | 1.84× | ||
| 09 | Home Appliances | Home & Garden | 1.77× | ||
| 10 | Bracelet | Fashion & Accessoires | 1.71× | ||
| 11 | Flower | Home & Garden | 1.70× | ||
| 12 | Desserts | Food & Beverages | 1.68× | ||
| 13 | Vegetable | Food & Beverages | 1.66× | ||
| 14 | Kitchen | Home & Garden | 1.65× | ||
| 15 | Instant messaging | Internet & Social Media | 1.61× | ||
| 16 | Wikipedia | Internet & Social Media | 1.57× | ||
| 17 | Spas | Beauty & Wellness | 1.56× | ||
| 18 | Family | Kids & Family | 1.55× | ||
| 19 | Automobiles | Cars & Mobility | 1.54× | ||
| 20 | Coupons | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.50× | |
| Quality Awareness | PREMIUM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.68× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Risk Appetite | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Big-box store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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