A data profile of the people who buy, follow and care about Big-box store in Brazil — modelled from more than twelve digital signal sources. Big-box store has an estimated audience of 4,264,577 people in Brazil.
Big-box store has an estimated audience of 4,264,577 people in Brazil. 64.3% are female, 35.7% are male, average age 44.7. Top brand affinities: Grocery store, Do it yourself (DIY), Instagram, Coritiba Foot Ball Club, Hypermarket.
Top brand affinities include Grocery store, Do it yourself (DIY), Instagram, with strongest over-indexing on Grocery store (4.92× the country average).
Demographically, the Big-box store audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Big-box store fan in Brazil is more female, around 44.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Grocery store.
The key figures that characterise the Big-box store profile in Brazil.
64.3% are female, 35.7% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 44.7 |
| Estimated audience size | 4,264,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 31% |
of the worldwide Big-box store audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.2% |
| United Kingdom | 8.0% |
The strongest cross-interests of the Big-box store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grocery store | Food & Beverages | 4.92× | ||
| 02 | Microwave oven | Home & Garden | 2.62× | ||
| 03 | Flight simulator | Games | 2.60× | ||
| 04 | Do it yourself (DIY) | Home & Garden | 2.36× | ||
| 05 | Coritiba Foot Ball Club | Sports | 2.21× | ||
| 06 | Dafiti | Fashion & Accessoires | 2.21× | ||
| 07 | Hypermarket | Shopping | 2.18× | ||
| 08 | MSN | News | 2.08× | ||
| 09 | Carrefour | Shopping | 1.74× | ||
| 10 | Netshoes | Shopping | 1.73× | ||
| 11 | Shopping malls | Shopping | 1.64× | ||
| 12 | Rock music | Music & Radio | 1.61× | ||
| 13 | Country music | Music & Radio | 1.60× | ||
| 14 | Pop music | Music & Radio | 1.58× | ||
| 15 | Spas | Beauty & Wellness | 1.57× | ||
| 16 | Hip hop music | Music & Radio | 1.57× | ||
| 17 | Internet & Social Media | 1.56× | |||
| 18 | Barbecue | Food & Beverages | 1.56× | ||
| 19 | Furniture | Home & Garden | 1.54× | ||
| 20 | Medicine | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.04× | |
| DIY Mentality | THRILL | 1.69× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Luxury Orientation | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Big-box store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.