A data profile of the people who buy, follow and care about Big-box store in Spain — modelled from more than twelve digital signal sources. Big-box store has an estimated audience of 2,286,800 people in Spain.
Big-box store has an estimated audience of 2,286,800 people in Spain. 72.2% are female, 27.8% are male, average age 48.7. Top brand affinities: IKEA, Aldi, Caprabo, Refrigerator, Hypermarket.
Top brand affinities include IKEA, Aldi, Caprabo, with strongest over-indexing on IKEA (3.17× the country average).
Demographically, the Big-box store audience skews more female with an average age of 48.7, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Big-box store fan in Spain is more female, around 48.7 years old, with strong Quality Awareness tendencies and a notable affinity for IKEA.
The key figures that characterise the Big-box store profile in Spain.
72.2% are female, 27.8% are male, average age 48.7.
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 48.7 |
| Estimated audience size | 2,286,800 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 9% | |
| 30-39 | 20% | |
| 40-49 | 32% | |
| 50+ | 38% |
of the worldwide Big-box store audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.2% |
| United Kingdom | 8.0% |
The strongest cross-interests of the Big-box store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 6.29× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 6.07× | ||
| 03 | Caprabo | Food & Beverages | 5.80× | ||
| 04 | Ready-to-assemble furniture | Home & Garden | 5.40× | ||
| 05 | Refrigerator | Home & Garden | 4.74× | ||
| 06 | Hypermarket | Shopping | 4.28× | ||
| 07 | Volunteering | Politics & Society | 3.46× | ||
| 08 | Aldi | Shopping | 3.25× | ||
| 09 | IKEA | Home & Garden | 3.17× | ||
| 10 | Anthropology | Business & Career | 3.07× | ||
| 11 | Genetics | Kids & Family | 3.02× | ||
| 12 | Mango | Shopping | 3.01× | ||
| 13 | Supermarket | Shopping | 2.51× | ||
| 14 | Carrefour | Shopping | 2.34× | ||
| 15 | Primark | Shopping | 2.23× | ||
| 16 | Discount stores | Shopping | 2.22× | ||
| 17 | Internet & Social Media | 1.94× | |||
| 18 | Home improvement | Home & Garden | 1.89× | ||
| 19 | Iberia (airline) | Travel & Leisure | 1.82× | ||
| 20 | Furniture | Home & Garden | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.21× | |
| Convenience Orientation | PREMIUM | 2.10× | |
| Community Orientation | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Risk Appetite | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Big-box store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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