A data profile of the people who buy, follow and care about Caprabo in Spain — modelled from more than twelve digital signal sources. Caprabo has an estimated audience of 2,703,367 people in Spain.
The average Caprabo fan in Spain is 49.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Makro, Spar (retailer), E.Leclerc, with strongest over-indexing on Makro (27.05× the country average).
Demographically, the Caprabo audience skews more female with an average age of 49.8, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Caprabo fan in Spain is more female, around 49.8 years old, with strong Career Orientation tendencies and a notable affinity for Makro.
The key figures that characterise the Caprabo profile in Spain.
62.7% are female, 37.3% are male, average age 49.8.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 49.8 |
| Estimated audience size | 2,703,367 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 49% |
of the worldwide Caprabo audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 96.2% |
| United States | 0.5% |
| Germany | 0.5% |
Where the Caprabo audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2M | 15.33× | |
| 02 | La Rioja | ~10K | 0.68× | |
| 03 | Cantabria | ~20K | 0.65× | |
| 04 | Extremadura | ~30K | 0.57× | |
| 05 | Principality of Asturias | ~30K | 0.53× | |
| 06 | Navarre | ~10K | 0.42× | |
| 07 | Region of Murcia | ~40K | 0.41× | |
| 08 | Canary Islands | ~50K | 0.39× | |
| 09 | Aragon | ~20K | 0.36× | |
| 10 | Castilla-La Mancha | ~40K | 0.34× | |
| 11 | Castile and León | ~40K | 0.31× | |
| 12 | Balearic Islands | ~20K | 0.30× | |
| 13 | Galicia | ~30K | 0.25× | |
| 14 | Basque Autonomous Country | ~20K | 0.23× | |
| 15 | Community of Madrid | ~80K | 0.19× | |
| 16 | Comunidad Valenciana | ~50K | 0.17× | |
| 17 | Andalusia | ~70K | 0.14× |
The strongest cross-interests of the Caprabo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | E.Leclerc | Shopping | 57.94× | ||
| 02 | Intermarché | Shopping | 41.39× | ||
| 03 | Makro | Food & Beverages | 27.05× | ||
| 04 | Spar (retailer) | Shopping | 20.72× | ||
| 05 | Auchan | Shopping | 12.03× | ||
| 06 | Dia Supermarket | Shopping | 10.29× | ||
| 07 | Carrefour Market | Shopping | 8.20× | ||
| 08 | Carrefour Express | Shopping | 8.03× | ||
| 09 | Hypermarket | Shopping | 6.23× | ||
| 10 | Big-box store | Shopping | 5.80× | ||
| 11 | Grocery store | Food & Beverages | 5.14× | ||
| 12 | Mercadona | Shopping | 4.95× | ||
| 13 | Department store | Shopping | 4.76× | ||
| 14 | La Caixa | Business & Career | 4.75× | ||
| 15 | Carrefour | Shopping | 4.07× | ||
| 16 | Supermarket | Shopping | 3.00× | ||
| 17 | IBEX 35 | Business & Career | 2.83× | ||
| 18 | Aldi | Shopping | 2.83× | ||
| 19 | Price | Shopping | 2.78× | ||
| 20 | BBVA | Business & Career | 1.97× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.73× | |
| Community Orientation | OPEN | 1.71× | |
| Price Sensitivity | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Extroversion | THRILL | 0.96× | |
| Urban Lifestyle | OPEN | 1.07× |
Caprabo's target market in Spain covers an estimated 2,703,367 people, concentrated in Catalonia and Community of Madrid.
62.7% of the Caprabo audience are female, 37.3% are male, with an average age of 49.8 years.
Caprabo fans show strongest brand affinity for Makro (27.05×), Spar (retailer) (20.72×), and E.Leclerc (57.94×) over the country average.
Caprabo fans in Spain are most concentrated in Catalonia (reach ~2M), Community of Madrid (reach ~80K), and Andalusia (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Caprabo itself, the audience over-indexes on Spar (retailer) (20.72×), E.Leclerc (57.94×), Carrefour Express (8.03×), and Carrefour Market (8.2×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Caprabo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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