A data profile of the people who buy, follow and care about Makro in Spain — modelled from more than twelve digital signal sources. Makro has an estimated audience of 3,270,226 people in Spain.
Makro has an estimated audience of 3,270,226 people in Spain. 64.4% are female, 35.6% are male, average age 46.1. Top brand affinities: Caprabo, Carrefour Market, Spar (retailer), IBEX 35, Caixabank.
Top brand affinities include Caprabo, Carrefour Market, Spar (retailer), with strongest over-indexing on Caprabo (27.05× the country average).
Demographically, the Makro audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Makro fan in Spain is more female, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Caprabo.
The key figures that characterise the Makro profile in Spain.
64.4% are female, 35.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 46.1 |
| Estimated audience size | 3,270,226 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Makro audience comes from Spain.
| Country | Share |
|---|---|
| South Africa | 18.2% |
| Spain | 16.8% |
| Thailand | 12.6% |
The strongest cross-interests of the Makro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caprabo | Food & Beverages | 27.05× | ||
| 02 | Hooters | Food & Beverages | 20.00× | ||
| 03 | E.Leclerc | Shopping | 13.07× | ||
| 04 | Carrefour Market | Shopping | 12.29× | ||
| 05 | Spar (retailer) | Shopping | 9.76× | ||
| 06 | Convenience food | Food & Beverages | 9.54× | ||
| 07 | Baking powder | Food & Beverages | 6.20× | ||
| 08 | Refrigerator | Home & Garden | 3.90× | ||
| 09 | Sustainable energy | Home & Garden | 3.15× | ||
| 10 | Caixabank | Business & Career | 2.89× | ||
| 11 | IBEX 35 | Business & Career | 2.87× | ||
| 12 | Aldi | Shopping | 2.63× | ||
| 13 | Distilled beverage | Food & Beverages | 2.38× | ||
| 14 | Fnac | Shopping | 2.33× | ||
| 15 | Internet & Social Media | 2.24× | |||
| 16 | Julio Iglesias | Music & Radio | 2.14× | ||
| 17 | Iberia (airline) | Travel & Leisure | 2.11× | ||
| 18 | Home Appliances | Home & Garden | 2.00× | ||
| 19 | Kitchen | Home & Garden | 1.88× | ||
| 20 | Lidl | Shopping | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.67× | |
| Quality Awareness | PREMIUM | 2.33× | |
| Indulgence | JOY | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Risk Appetite | THRILL | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Makro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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