A data profile of the people who buy, follow and care about Big-box store in Italy — modelled from more than twelve digital signal sources. Big-box store has an estimated audience of 6,148,671 people in Italy.
Big-box store has an estimated audience of 6,148,671 people in Italy. 63.5% are female, 36.5% are male, average age 47.6. Top brand affinities: IKEA, Hypermarket, Coop, WhatsApp, Lidl.
Top brand affinities include IKEA, Hypermarket, Coop, with strongest over-indexing on IKEA (2.68× the country average).
Demographically, the Big-box store audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Big-box store fan in Italy is more female, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for IKEA.
The key figures that characterise the Big-box store profile in Italy.
63.5% are female, 36.5% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 47.6 |
| Estimated audience size | 6,148,671 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Big-box store audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.0% |
| Italy | 9.2% |
| United Kingdom | 8.0% |
The strongest cross-interests of the Big-box store audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 4.53× | ||
| 02 | Hypermarket | Shopping | 3.59× | ||
| 03 | Baking powder | Food & Beverages | 3.13× | ||
| 04 | Wikipedia | Internet & Social Media | 2.85× | ||
| 05 | IKEA | Home & Garden | 2.68× | ||
| 06 | Coop | Food & Beverages | 2.64× | ||
| 07 | Mediaset | Technology & Electronics | 2.58× | ||
| 08 | General practitioner | Health | 2.49× | ||
| 09 | Genetics | Kids & Family | 2.39× | ||
| 10 | Lidl | Shopping | 2.20× | ||
| 11 | Supermarket | Shopping | 2.17× | ||
| 12 | Borsa Italiana | Business & Career | 1.95× | ||
| 13 | Internet & Social Media | 1.94× | |||
| 14 | Volunteering | Politics & Society | 1.88× | ||
| 15 | Milk | Food & Beverages | 1.87× | ||
| 16 | Home Appliances | Home & Garden | 1.77× | ||
| 17 | SuperEnalotto | Games | 1.62× | ||
| 18 | Toys | Games | 1.61× | ||
| 19 | Shopping malls | Shopping | 1.60× | ||
| 20 | Singer-songwriter | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.01× | |
| Quality Awareness | PREMIUM | 1.64× | |
| DIY Mentality | THRILL | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.68× | |
| Risk Appetite | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Big-box store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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