A data profile of the people who buy, follow and care about Coupons in India — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 13,400,628 people in India.
The average Coupons fan in India is 32.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Big-box store, Group buying, Mirraw, with strongest over-indexing on Big-box store (1.52× the country average).
Demographically, the Coupons audience skews more male with an average age of 32.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 11 brand affinities and 29 regions tracked by Rascasse.
The typical Coupons fan in India is more male, around 32.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Big-box store.
The key figures that characterise the Coupons profile in India.
32.0% are female, 68.0% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 32.4 |
| Estimated audience size | 13,400,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 31% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Coupons audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~300K | 1.42× | |
| 02 | Maharashtra | ~900K | 1.29× | |
| 03 | Bihar | ~300K | 1.27× | |
| 04 | Jharkhand | ~100K | 1.20× | |
| 05 | Karnataka | ~400K | 1.18× | |
| 06 | Telangana | ~200K | 1.16× | |
| 07 | Haryana | ~200K | 1.16× | |
| 08 | Gujarat | ~400K | 1.14× | |
| 09 | Madhya Pradesh | ~300K | 1.07× | |
| 10 | Andhra Pradesh | ~200K | 1.07× | |
| 11 | Rajasthan | ~300K | 1.06× | |
| 12 | Goa | ~10K | 1.06× | |
| 13 | Punjab (region) | ~200K | 1.03× | |
| 14 | Chhattisgarh | ~90K | 1.02× | |
| 15 | Tamil Nadu | ~300K | 1.01× | |
| 16 | Nagaland | ~9K | 0.99× | |
| 17 | Uttarakhand | ~60K | 0.98× | |
| 18 | Arunachal Pradesh | ~8K | 0.98× | |
| 19 | West Bengal | ~400K | 0.96× | |
| 20 | Sikkim | ~6K | 0.96× | |
| 21 | Uttar Pradesh | ~600K | 0.95× | |
| 22 | Mizoram | ~9K | 0.93× | |
| 23 | Odisha | ~100K | 0.91× | |
| 24 | Manipur | ~20K | 0.91× | |
| 25 | Assam | ~100K | 0.86× | |
| 26 | Meghalaya | ~10K | 0.86× | |
| 27 | Tripura | ~20K | 0.85× | |
| 28 | Himachal Pradesh | ~40K | 0.76× | |
| 29 | Jammu and Kashmir | ~40K | 0.68× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mirraw | Fashion & Accessoires | 1.94× | ||
| 02 | NCAA Men's Division I Basketball Championship | Sports | 1.78× | ||
| 03 | Comparison shopping website | Shopping | 1.75× | ||
| 04 | Online savings account | Business & Career | 1.73× | ||
| 05 | Group buying | Shopping | 1.59× | ||
| 06 | Infant school | Kids & Family | 1.53× | ||
| 07 | Big-box store | Shopping | 1.52× | ||
| 08 | WinZO Games | Topic | 1.51× | ||
| 09 | Campaign for Nuclear Disarmament | Politics & Society | 1.51× | ||
| 10 | News7 | Movies & TV | 1.51× | ||
| 11 | Opera News | News | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.93× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.39× | |
| Risk Appetite | THRILL | 0.42× | |
| Sustainability | BALANCE | 0.44× |
Coupons has an estimated audience of 13,400,628 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.0% of Coupons fans are female, 68.0% are male, with an average age of 32.4 years.
Coupons fans show strongest brand affinity for Big-box store (1.52×), Group buying (1.59×), and Mirraw (1.94×) over the country average.
Coupons fans in India are most concentrated in Maharashtra (reach ~900K), Uttar Pradesh (reach ~600K), and Gujarat (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on Group buying (1.59×), Mirraw (1.94×), Online savings account (1.73×), and WinZO Games (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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