A data profile of the people who buy, follow and care about Coupons in Portugal — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 3,003,374 people in Portugal.
The average Coupons fan in Portugal is 46.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Blouse, Mundo das mulheres, National Organization for Women, with strongest over-indexing on Blouse (1.56× the country average).
Demographically, the Coupons audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 20 regions tracked by Rascasse.
The typical Coupons fan in Portugal is more female, around 46.2 years old, with strong Creativity tendencies and a notable affinity for Blouse.
The key figures that characterise the Coupons profile in Portugal.
64.5% are female, 35.5% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 46.2 |
| Estimated audience size | 3,003,374 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 35% |
of the worldwide Coupons audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~400K | 1.15× | |
| 02 | Lisbon District | ~1M | 1.06× | |
| 03 | Porto District | ~700K | 1.03× | |
| 04 | Santarém District | ~100K | 1.03× | |
| 05 | Faro District | ~200K | 1.02× | |
| 06 | Bragança District | ~40K | 1.02× | |
| 07 | Aveiro District | ~200K | 1.01× | |
| 08 | Leiria District | ~200K | 1.01× | |
| 09 | Azores | ~80K | 1.01× | |
| 10 | Évora District | ~50K | 1.01× | |
| 11 | Guarda District | ~40K | 1.01× | |
| 12 | Portalegre District | ~30K | 1.01× | |
| 13 | Braga District | ~300K | 0.99× | |
| 14 | Viana do Castelo District | ~70K | 0.99× | |
| 15 | Beja District | ~50K | 0.99× | |
| 16 | Castelo Branco District | ~60K | 0.98× | |
| 17 | Vila Real District | ~50K | 0.98× | |
| 18 | Viseu District | ~100K | 0.97× | |
| 19 | Madeira | ~80K | 0.97× | |
| 20 | Coimbra District | ~100K | 0.96× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | National Organization for Women | Politics & Society | 1.65× | ||
| 02 | Mundo das mulheres | Shopping | 1.60× | ||
| 03 | This Week (ABC TV series) | Movies & TV | 1.60× | ||
| 04 | BeStylish | Fashion & Accessoires | 1.57× | ||
| 05 | Blouse | Fashion & Accessoires | 1.56× | ||
| 06 | Tamaryn | Music & Radio | 1.56× | ||
| 07 | Venca | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.11× | |
| Price Sensitivity | PREMIUM | 1.04× | |
| Family Orientation | CONSERVATISM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.64× | |
| Community Orientation | OPEN | 0.65× | |
| Patriotism | CONSERVATISM | 0.65× |
Coupons has an estimated audience of 3,003,374 people in Portugal, concentrated in Lisbon District and Porto District.
64.5% of Coupons fans are female, 35.5% are male, with an average age of 46.2 years.
Coupons fans show strongest brand affinity for Blouse (1.56×), Mundo das mulheres (1.6×), and National Organization for Women (1.65×) over the country average.
Coupons fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on Mundo das mulheres (1.6×), National Organization for Women (1.65×), BeStylish (1.57×), and This Week (ABC TV series) (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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