Rascasse Audience Intelligence

Coupons Audience in Germany

A data profile of the people who buy, follow and care about Coupons in Germany — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 9,021,945 people in Germany.

#2among E-Commerce in Germany#252among Topic in Germany#34in Shopping

The average Coupons fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Bonprix, H&M, Women's clothing, with strongest over-indexing on Bonprix (2.28× the country average).

Demographically, the Coupons audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Coupons fan in Germany is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Bonprix.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Coupons profile in Germany.

Audience size
9M
in Germany
Gender
65.4%♀
34.6% male
Age
39.8
average years
Country rank
#411
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coupons fans

65.4% are female, 34.6% are male, average age 39.8.

Fig. 02

Gender split

65.4%
Female
34.6%
Male
Demographic split for Coupons audience in Germany
MetricValue
Female65.4%
Male34.6%
Average age39.8
Estimated audience size9,021,945
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Coupons audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Coupons audience comes from Germany.

Worldwide audience distribution share by country for Coupons
CountryShare
United States20.5%
Japan4.8%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coupons audience in Germany is strongest.

Fig. 05

Top regions by affinity

Coupons fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2.5M1.29×
02Brandenburg~300K1.22×
03Berlin~500K1.21×
04Sachsen~500K1.15×
05Hamburg~200K1.11×
06Schleswig-Holstein~400K1.09×
07Hessen~700K0.99×
08Rheinland-Pfalz~400K0.98×
09Sachsen-Anhalt~200K0.97×
10Thüringen~200K0.95×
11Niedersachsen~800K0.89×
12Mecklenburg-Vorpommern~200K0.88×
13Bremen~70K0.87×
14Bayern~1M0.83×
15Baden-Württemberg~1M0.83×
16Saarland~90K0.83×
Fig. 06

Affinity by region

Affinity by region — Coupons, Germany
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Coupons audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Coupons audience
#·InterestCategoryAffinity×
01BonprixShopping2.28×
02Ernsting's familyShopping2.24×
03BlouseFashion & Accessoires2.12×
04SkirtFashion & Accessoires1.97×
05C&AShopping1.96×
06Children's clothingFashion & Accessoires1.90×
07Baby foodKids & Family1.85×
08QVCMovies & TV1.77×
09TchiboShopping1.76×
10Gute Zeiten, schlechte ZeitenMovies & TV1.69×
11HandbagsFashion & Accessoires1.67×
12H&MShopping1.63×
13DressesFashion & Accessoires1.63×
14Women's clothingFashion & Accessoires1.61×
15Let's Dance (German TV series)Movies & TV1.60×
16DeichmannShopping1.59×
17ToddlerKids & Family1.58×
18ZaraShopping1.58×
19TrousersFashion & Accessoires1.56×
20Shopping mallsShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Coupons audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Coupons audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.41×
CreativityOPEN1.33×
Design AffinityPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Coupons audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.78×
MindfulnessBALANCE0.81×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Coupons have in Germany?

Coupons has an estimated audience of 9,021,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Coupons fans?

65.4% of Coupons fans are female, 34.6% are male, with an average age of 39.8 years.

03

Which brands do Coupons fans like most?

Coupons fans show strongest brand affinity for Bonprix (2.28×), H&M (1.63×), and Women's clothing (1.61×) over the country average.

04

Where do Coupons fans live in Germany?

Coupons fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Coupons fans also like?

Beyond Coupons itself, the audience over-indexes on H&M (1.63×), Women's clothing (1.61×), C&A (1.96×), and Deichmann (1.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-Commerce audiences in Germany

See Coupons audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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