Coupons Audience in Germany
Coupons has an estimated audience of 9,021,945 people in Germany. 65.4% are female, 34.6% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bonprix, H&M, Gala, Women's clothing, C&A.
The average Coupons fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bonprix, H&M, Gala, with strongest over-indexing on Bonprix (2.28× the country average). Demographically, the Coupons audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Coupons fans
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 39.8 |
| Estimated audience size | 9,021,945 |
Audience persona
The typical Coupons fan in Germany is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Bonprix.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,672,709 | 1.35× |
| Bayern | 1,209,500 | 0.83× |
| Baden-Württemberg | 1,026,602 | 0.83× |
| Niedersachsen | 796,004 | 0.91× |
| Hessen | 711,152 | 1.03× |
| Berlin | 516,455 | 1.28× |
| Sachsen | 511,601 | 1.16× |
| Rheinland-Pfalz | 441,111 | 0.98× |
| Schleswig-Holstein | 365,770 | 1.13× |
| Brandenburg | 341,472 | 1.22× |
| Hamburg | 243,823 | 1.2× |
| Sachsen-Anhalt | 210,048 | 0.9× |
| Thüringen | 192,666 | 0.84× |
| Mecklenburg-Vorpommern | 136,604 | 0.79× |
| Saarland | 82,601 | 0.75× |
| Bremen | 61,910 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bonprix | 2.28× | Shopping |
| H&M | 1.63× | Shopping |
| Gala | 1.62× | News |
| Women's clothing | 1.61× | Fashion & Accessoires |
| C&A | 1.96× | Shopping |
| Deichmann | 1.59× | Shopping |
| Ernsting's family | 2.24× | Shopping |
| Dresses | 1.63× | Fashion & Accessoires |
| Tchibo | 1.76× | Shopping |
| Skirt | 1.97× | Fashion & Accessoires |
| Children's clothing | 1.9× | Fashion & Accessoires |
| Blouse | 2.12× | Fashion & Accessoires |
| Shopping malls | 1.5× | Shopping |
| Baby food | 1.85× | Kids & Family |
| Gute Zeiten, schlechte Zeiten | 1.69× | Movies & TV |
| QVC | 1.77× | Movies & TV |
| Toddler | 1.58× | Kids & Family |
| Let's Dance (German TV series) | 1.6× | Movies & TV |
| Trousers | 1.56× | Fashion & Accessoires |
| Zara | 1.58× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.32 |
| Indulgence | JOY | 1.27 |
| Creativity | OPEN | 1.23 |
| Design Affinity | PREMIUM | 1.18 |
| Pet Ownership | JOY | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
See Coupons audiences in other countries
More E-Commerce audiences in Germany
- Drop shipping (9,209,348)
- Auction (6,072,002)
- Cyber Monday (5,495,390)
- Subscription business model (4,734,739)
- Group buying (1,397,293)
Frequently asked questions
How many fans does Coupons have in Germany?
Coupons has an estimated audience of 9,021,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Coupons fans?
65.4% of Coupons fans are female, 34.6% are male, with an average age of 39.8 years.
Which brands do Coupons fans like most?
Coupons fans show strongest brand affinity for Bonprix (2.28×), H&M (1.63×), and Gala (1.62×) over the country average.
Where do Coupons fans live in Germany?
Coupons fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,672,709), Bayern (reach 1,209,500), and Baden-Württemberg (reach 1,026,602). These three regions account for the largest share of the active audience.
What other brands do Coupons fans also like?
Beyond Coupons itself, the audience over-indexes on H&M (1.63×), Gala (1.62×), Women's clothing (1.61×), and C&A (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.