Coupons Audience in Canada
Coupons has an estimated audience of 7,874,274 people in Canada. 60.2% are female, 39.8% are male, average age 42.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Reitmans, Penningtons, Salut, Bonjour!, 7 Jours, Bricolage.
The average Coupons fan in Canada is 42.0 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Reitmans, Penningtons, Salut, Bonjour!, with strongest over-indexing on Reitmans (1.61× the country average). Demographically, the Coupons audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Coupons fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 42.0 |
| Estimated audience size | 7,874,274 |
Audience persona
The typical Coupons fan in Canada is more female, around 42.0 years old, with strong Patriotism tendencies and a notable affinity for Reitmans.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,614,689 | 1.4× |
| Quebec | 2,295,508 | 1.22× |
| British Columbia | 1,343,668 | 1.14× |
| Alberta | 992,966 | 1.02× |
| Manitoba | 287,517 | 0.98× |
| Saskatchewan | 226,858 | 0.91× |
| Nova Scotia | 221,603 | 0.94× |
| New Brunswick | 171,675 | 0.94× |
| Newfoundland and Labrador | 112,641 | 0.94× |
| Prince Edward Island | 34,338 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Reitmans | 1.61× | Fashion & Accessoires |
| Penningtons | 1.69× | Fashion & Accessoires |
| Salut, Bonjour! | 1.54× | Movies & TV |
| 7 Jours | 1.72× | Music & Radio |
| Bricolage | 1.52× | Home & Garden |
| Circulaire | 1.61× | Business & Career |
| Carter's | 1.56× | Fashion & Accessoires |
| Figure 8 racing | 1.66× | Cars & Mobility |
| Sévigny | 1.57× | Travel & Leisure |
| Addition Elle | 1.5× | Fashion & Accessoires |
| Salwar (Punjabi) Suit | 1.57× | Fashion & Accessoires |
| Brown Shoe | 1.63× | Fashion & Accessoires |
| Oshkosh, Wisconsin | 1.67× | Travel & Leisure |
| Modlily | 1.61× | Fashion & Accessoires |
| Thyme Maternity | 1.5× | Shopping |
| Mirraw | 1.71× | Fashion & Accessoires |
| Navratri | 1.65× | Travel & Leisure |
| Córdoba CF | 1.5× | Sports |
| F.C. Paços de Ferreira | 1.5× | Sports |
| Farmer Wants a Wife | 1.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| Early Adopter Mentality | POWER | 1.17 |
| Individualism | JOY | 1.16 |
| Travelling | THRILL | 1.14 |
| Urban Lifestyle | OPEN | 1.12 |
| Career Orientation | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
See Coupons audiences in other countries
More E-Commerce audiences in Canada
- Subscription business model (4,381,821)
- Auction (3,792,586)
- Drop shipping (3,311,244)
- Cyber Monday (3,079,455)
- Review (1,408,902)
Frequently asked questions
How many fans does Coupons have in Canada?
Coupons has an estimated audience of 7,874,274 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Coupons fans?
60.2% of Coupons fans are female, 39.8% are male, with an average age of 42.0 years.
Which brands do Coupons fans like most?
Coupons fans show strongest brand affinity for Reitmans (1.61×), Penningtons (1.69×), and Salut, Bonjour! (1.54×) over the country average.
Where do Coupons fans live in Canada?
Coupons fans in Canada are most concentrated in Ontario (reach 4,614,689), Quebec (reach 2,295,508), and British Columbia (reach 1,343,668). These three regions account for the largest share of the active audience.
What other brands do Coupons fans also like?
Beyond Coupons itself, the audience over-indexes on Penningtons (1.69×), Salut, Bonjour! (1.54×), 7 Jours (1.72×), and Bricolage (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.