Coupons Audience in Mexico
Coupons has an estimated audience of 5,554,331 people in Mexico. 56.9% are female, 43.1% are male, average age 35.4. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Blouse, Party dress, Gown, Little black dress, Eduardo Capetillo.
The average Coupons fan in Mexico is 35.4 years old, more female, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Blouse, Party dress, Gown, with strongest over-indexing on Blouse (1.61× the country average). Demographically, the Coupons audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
Category: Shopping · Type: Topic · Subtype: E-Commerce
Demographics of Coupons fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 35.4 |
| Estimated audience size | 5,554,331 |
Audience persona
The typical Coupons fan in Mexico is more female, around 35.4 years old, with strong Mindfulness tendencies and a notable affinity for Blouse.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 957,106 | 1.25× |
| Distrito Federal | 812,037 | 1.11× |
| Jalisco | 539,190 | 1.31× |
| Nuevo Leon | 338,645 | 1.02× |
| Veracruz (state) | 310,208 | 0.95× |
| Baja California | 306,945 | 1.33× |
| Puebla | 305,390 | 1.04× |
| Guanajuato | 276,410 | 1.05× |
| Chihuahua | 235,510 | 1.22× |
| Michoacan de Ocampo | 213,679 | 1.11× |
| Coahuila de Zaragoza | 166,556 | 1× |
| Chiapas | 144,526 | 0.87× |
| Sinaloa | 134,995 | 0.92× |
| Yucatan | 127,782 | 1.11× |
| Hidalgo | 121,070 | 0.9× |
| Guerrero | 119,451 | 0.85× |
| Morelos | 92,903 | 0.97× |
| Aguascalientes | 68,511 | 0.97× |
| Durango | 61,048 | 0.79× |
| Zacatecas | 54,192 | 0.77× |
| Nayarit | 48,797 | 0.91× |
| Tlaxcala | 46,666 | 0.73× |
| Baja California Sur | 45,803 | 1.03× |
| Campeche | 35,170 | 0.83× |
| Colima | 34,084 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Blouse | 1.61× | Fashion & Accessoires |
| Party dress | 1.66× | Fashion & Accessoires |
| Gown | 1.64× | Fashion & Accessoires |
| Little black dress | 1.85× | Fashion & Accessoires |
| Eduardo Capetillo | 1.51× | Movies & TV |
| Online shopping malls | 1.74× | Shopping |
| Evening gown | 1.82× | Fashion & Accessoires |
| First Communion | 1.54× | Kids & Family |
| Curling | 1.54× | Sports |
| Backless dress | 1.53× | Fashion & Accessoires |
| Tangram | 1.58× | Games |
| Brain Games (National Geographic) | 1.55× | Movies & TV |
| mejor con salud | 1.55× | News |
| Lulus | 1.73× | Shopping |
| RetailMeNot | 1.97× | Fashion & Accessoires |
| Cositas Femeninas | 1.64× | |
| Still Corners | 1.57× | Music & Radio |
| belleza facilisimo.com | 1.72× | News |
| manualidades facilisimo.com | 1.72× | Home & Garden |
| EstiloyDeco | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 17.62 |
| Risk Appetite | THRILL | 8.26 |
| Urban Lifestyle | OPEN | 2.17 |
| Need for Security | CONSERVATISM | 1.61 |
| Travelling | THRILL | 1.34 |
| Price Sensitivity | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
See Coupons audiences in other countries
More E-Commerce audiences in Mexico
- Subscription business model (3,769,120)
- Auction (1,131,035)
- Cyber Monday (990,855)
- Drop shipping (761,969)
- Review (478,982)
Frequently asked questions
How many fans does Coupons have in Mexico?
Coupons has an estimated audience of 5,554,331 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Coupons fans?
56.9% of Coupons fans are female, 43.1% are male, with an average age of 35.4 years.
Which brands do Coupons fans like most?
Coupons fans show strongest brand affinity for Blouse (1.61×), Party dress (1.66×), and Gown (1.64×) over the country average.
Where do Coupons fans live in Mexico?
Coupons fans in Mexico are most concentrated in State of Mexico (reach 957,106), Distrito Federal (reach 812,037), and Jalisco (reach 539,190). These three regions account for the largest share of the active audience.
What other brands do Coupons fans also like?
Beyond Coupons itself, the audience over-indexes on Party dress (1.66×), Gown (1.64×), Little black dress (1.85×), and Eduardo Capetillo (1.51×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.