A data profile of the people who buy, follow and care about Coupons in Mexico — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 5,554,331 people in Mexico.
The average Coupons fan in Mexico is 35.4 years old, more female, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Blouse, Party dress, Gown, with strongest over-indexing on Blouse (1.61× the country average).
Demographically, the Coupons audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Coupons fan in Mexico is more female, around 35.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Blouse.
The key figures that characterise the Coupons profile in Mexico.
56.9% are female, 43.1% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 35.4 |
| Estimated audience size | 5,554,331 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 11% |
of the worldwide Coupons audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jalisco | ~500K | 1.28× | |
| 02 | Baja California | ~300K | 1.26× | |
| 03 | State of Mexico | ~900K | 1.24× | |
| 04 | Chihuahua | ~200K | 1.17× | |
| 05 | Distrito Federal | ~800K | 1.10× | |
| 06 | Michoacan de Ocampo | ~200K | 1.08× | |
| 07 | Yucatan | ~100K | 1.07× | |
| 08 | Guanajuato | ~300K | 1.04× | |
| 09 | Puebla | ~300K | 1.03× | |
| 10 | Nuevo Leon | ~300K | 1.01× | |
| 11 | Baja California Sur | ~40K | 1.01× | |
| 12 | Coahuila de Zaragoza | ~200K | 1.00× | |
| 13 | Aguascalientes | ~70K | 0.99× | |
| 14 | Morelos | ~90K | 0.98× | |
| 15 | Colima | ~40K | 0.98× | |
| 16 | Veracruz (state) | ~300K | 0.96× | |
| 17 | Nayarit | ~50K | 0.96× | |
| 18 | Sinaloa | ~100K | 0.94× | |
| 19 | Hidalgo | ~100K | 0.94× | |
| 20 | Campeche | ~40K | 0.94× | |
| 21 | Chiapas | ~200K | 0.92× | |
| 22 | Guerrero | ~100K | 0.92× | |
| 23 | Durango | ~70K | 0.91× | |
| 24 | Zacatecas | ~60K | 0.91× | |
| 25 | Tlaxcala | ~60K | 0.90× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RetailMeNot | Fashion & Accessoires | 1.97× | ||
| 02 | Little black dress | Fashion & Accessoires | 1.85× | ||
| 03 | Evening gown | Fashion & Accessoires | 1.82× | ||
| 04 | Online shopping malls | Shopping | 1.74× | ||
| 05 | Lulus | Shopping | 1.73× | ||
| 06 | belleza facilisimo.com | News | 1.72× | ||
| 07 | manualidades facilisimo.com | Home & Garden | 1.72× | ||
| 08 | Party dress | Fashion & Accessoires | 1.66× | ||
| 09 | Gown | Fashion & Accessoires | 1.64× | ||
| 10 | Cositas Femeninas | Website / Newspaper / Magazine | 1.64× | ||
| 11 | Blouse | Fashion & Accessoires | 1.61× | ||
| 12 | Tangram | Games | 1.58× | ||
| 13 | Still Corners | Music & Radio | 1.57× | ||
| 14 | Brain Games (National Geographic) | Movies & TV | 1.55× | ||
| 15 | mejor con salud | News | 1.55× | ||
| 16 | First Communion | Kids & Family | 1.54× | ||
| 17 | Curling | Sports | 1.54× | ||
| 18 | Backless dress | Fashion & Accessoires | 1.53× | ||
| 19 | EstiloyDeco | Home & Garden | 1.52× | ||
| 20 | Eduardo Capetillo | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.12× | |
| Creativity | OPEN | 1.10× | |
| Family Orientation | CONSERVATISM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.56× | |
| Risk Appetite | THRILL | 0.69× | |
| Career Orientation | POWER | 0.71× |
Coupons has an estimated audience of 5,554,331 people in Mexico, concentrated in State of Mexico and Distrito Federal.
56.9% of Coupons fans are female, 43.1% are male, with an average age of 35.4 years.
Coupons fans show strongest brand affinity for Blouse (1.61×), Party dress (1.66×), and Gown (1.64×) over the country average.
Coupons fans in Mexico are most concentrated in State of Mexico (reach ~900K), Distrito Federal (reach ~800K), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on Party dress (1.66×), Gown (1.64×), Little black dress (1.85×), and Eduardo Capetillo (1.51×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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