Popularity ranking · Mexico

The 26 most popular E-Commerces in Mexico

This curated ranking covers the 26 largest e-commerces in Mexico, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Coupons, Subscription business model and Auction lead the list with a combined estimated audience of 10M people. Across all 26 entries the average audience size is 529k, and the largest, Coupons, reaches around 5.6M people in Mexico. Audience size is the estimated number of unique people in Mexico who actively engage with each e-commerce, derived from search demand signals. Rankings reflect search-behavior signals collected across Mexico and are refreshed weekly.

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How to read this list

Rank

Position in the Top 26, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Coupons 5.6M 35.4 56.9% E-Commerce
2 Subscription business model 3.8M 33.9 49.0% E-Commerce
3 Auction 1.1M 36.1 31.2% E-Commerce
4 Cyber Monday 991k 35.6 53.2% E-Commerce
5 Drop shipping 762k 36.4 51.5% E-Commerce
6 Review 479k 29.2 49.5% E-Commerce
7 Group buying 329k 28.0 62.5% E-Commerce
8 Online shopping rewards 169k 29.5 52.8% E-Commerce
9 Cashback reward program 149k 39.6 48.1% E-Commerce
10 Public auction 142k 41.0 15.7% E-Commerce
11 Smart Shopping 115k 27.3 66.6% E-Commerce
12 Cashback website 73k 34.2 44.4% E-Commerce
13 Sustainable packaging 29k 33.2 58.5% E-Commerce
14 Cyber Monday Deals 12k 24.4 70.1% E-Commerce
15 Luxury packaging 11k 31.9 43.6% E-Commerce
16 Daily Deals 11k 25.6 52.1% E-Commerce
17 Online fashion shop 8.2k 25.9 57.9% E-Commerce
18 Build to order 5.7k 36.3 33.4% E-Commerce
19 Multichannel retailing 5.2k 25.6 55.4% E-Commerce
20 Sample sale 5.1k 32.5 32.5% E-Commerce
21 Printable Coupons and Deals 4.2k 22.1 59.2% E-Commerce
22 Free shipping 4.1k 33.6 56.8% E-Commerce
23 Payment protection insurance 1.8k 36.9 58.2% E-Commerce
24 Affiliates 1.1k 24.0 52.3% E-Commerce
25 Instant rebate 329 21.9 78.3% E-Commerce

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular e-commerces compiled?

Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each e-commerce by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest e-commerce in Mexico?

Coupons currently leads with an estimated audience of 5.6M people in Mexico.

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