A data profile of the people who buy, follow and care about Reitmans in Canada — modelled from more than twelve digital signal sources. Reitmans has an estimated audience of 4,221,420 people in Canada.
The average Reitmans fan in Canada is 42.3 years old, more female, and lives primarily in Quebec.
The audience is concentrated in Quebec, Ontario, British Columbia.
Top brand affinities include RW&CO., Old Navy, MSN, with strongest over-indexing on RW&CO. (7.95× the country average).
Demographically, the Reitmans audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Reitmans fan in Canada is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for RW&CO..
The key figures that characterise the Reitmans profile in Canada.
86.9% are female, 13.1% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 42.3 |
| Estimated audience size | 4,221,420 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 18% | |
| 30-39 | 27% | |
| 40-49 | 30% | |
| 50+ | 18% |
of the worldwide Reitmans audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 92.4% |
| United States | 4.7% |
| Germany | 0.7% |
Where the Reitmans audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 2.20× | |
| 02 | Newfoundland and Labrador | ~90K | 1.47× | |
| 03 | New Brunswick | ~100K | 1.05× | |
| 04 | Ontario | ~1.5M | 0.98× | |
| 05 | Nova Scotia | ~100K | 0.83× | |
| 06 | Manitoba | ~100K | 0.73× | |
| 07 | Alberta | ~400K | 0.72× | |
| 08 | Prince Edward Island | ~10K | 0.72× | |
| 09 | British Columbia | ~400K | 0.70× | |
| 10 | Saskatchewan | ~80K | 0.62× |
The strongest cross-interests of the Reitmans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RW&CO. | Fashion & Accessoires | 7.95× | ||
| 02 | Penningtons | Fashion & Accessoires | 4.60× | ||
| 03 | Markham, Ontario | Travel & Leisure | 2.96× | ||
| 04 | Gap Inc. | Shopping | 2.61× | ||
| 05 | Old Navy | Fashion & Accessoires | 2.54× | ||
| 06 | Uniqlo | Shopping | 2.41× | ||
| 07 | Marshalls | Fashion & Accessoires | 2.37× | ||
| 08 | MSN | News | 2.31× | ||
| 09 | HomeSense | Home & Garden | 2.15× | ||
| 10 | Giant Tiger | Shopping | 2.08× | ||
| 11 | H&M | Shopping | 2.02× | ||
| 12 | Aritzia | Fashion & Accessoires | 1.95× | ||
| 13 | Michaels Stores | Arts & Culture | 1.75× | ||
| 14 | Staples Inc. | Business & Career | 1.69× | ||
| 15 | Loto-Québec | Games | 1.68× | ||
| 16 | Montreal | Travel & Leisure | 1.67× | ||
| 17 | Quebec | Travel & Leisure | 1.63× | ||
| 18 | Dresses | Fashion & Accessoires | 1.63× | ||
| 19 | Sport Chek | Shopping | 1.56× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.83× | |
| Individualism | JOY | 1.71× | |
| Need for Security | CONSERVATISM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.33× | |
| Urban Lifestyle | OPEN | 0.75× | |
| Social Media Usage | JOY | 0.77× |
Reitmans's target market in Canada covers an estimated 4,221,420 people, concentrated in Quebec and Ontario.
86.9% of the Reitmans audience are female, 13.1% are male, with an average age of 42.3 years.
Reitmans fans show strongest brand affinity for RW&CO. (7.95×), Old Navy (2.54×), and MSN (2.31×) over the country average.
Reitmans fans in Canada are most concentrated in Quebec (reach ~2M), Ontario (reach ~1.5M), and British Columbia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Reitmans itself, the audience over-indexes on Old Navy (2.54×), MSN (2.31×), Penningtons (4.6×), and Gap Inc. (2.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Reitmans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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