Reitmans Audience in Canada
Reitmans has an estimated audience of 4,110,799 people in Canada. 86.9% are female, 13.1% are male, average age 42.3. Top regions: Quebec, Ontario, British Columbia. Top brand affinities: RW&CO., Old Navy, MSN, Penningtons, Quebec.
The average Reitmans fan in Canada is 42.3 years old, more female, and lives primarily in Quebec. The audience is concentrated in Quebec, Ontario, British Columbia. Top brand affinities include RW&CO., Old Navy, MSN, with strongest over-indexing on RW&CO. (7.95× the country average). Demographically, the Reitmans audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Reitmans fans
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 42.3 |
| Estimated audience size | 4,110,799 |
Audience persona
The typical Reitmans fan in Canada is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for RW&CO..
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Quebec | 2,168,377 | 2.2× |
| Ontario | 1,681,012 | 0.98× |
| British Columbia | 431,532 | 0.7× |
| Alberta | 364,514 | 0.72× |
| Manitoba | 112,204 | 0.73× |
| Nova Scotia | 102,068 | 0.83× |
| New Brunswick | 99,793 | 1.05× |
| Newfoundland and Labrador | 91,879 | 1.47× |
| Saskatchewan | 80,141 | 0.62× |
| Prince Edward Island | 14,506 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| RW&CO. | 7.95× | Fashion & Accessoires |
| Old Navy | 2.54× | Fashion & Accessoires |
| MSN | 2.31× | News |
| Penningtons | 4.6× | Fashion & Accessoires |
| Quebec | 1.63× | Travel & Leisure |
| Gap Inc. | 2.61× | Shopping |
| Montreal | 1.67× | Travel & Leisure |
| Aritzia | 1.95× | Fashion & Accessoires |
| Giant Tiger | 2.08× | Shopping |
| H&M | 2.02× | Shopping |
| HomeSense | 2.15× | Home & Garden |
| Marshalls | 2.37× | Fashion & Accessoires |
| Uniqlo | 2.41× | Shopping |
| Women's clothing | 1.51× | Fashion & Accessoires |
| Staples Inc. | 1.69× | Business & Career |
| Michaels Stores | 1.75× | Arts & Culture |
| Loto-Québec | 1.68× | Games |
| Markham, Ontario | 2.96× | Travel & Leisure |
| Sport Chek | 1.56× | Shopping |
| Dresses | 1.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.83 |
| Individualism | JOY | 1.71 |
| Need for Security | CONSERVATISM | 1.34 |
| Design Affinity | PREMIUM | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 92.2% |
| United States | 4.8% |
| Germany | 0.7% |
See Reitmans audiences in other countries
More Fashion & Accessoires audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does Reitmans have in Canada?
Reitmans has an estimated audience of 4,110,799 people in Canada, concentrated in Quebec and Ontario.
What is the gender split and age of Reitmans fans?
86.9% of Reitmans fans are female, 13.1% are male, with an average age of 42.3 years.
Which brands do Reitmans fans like most?
Reitmans fans show strongest brand affinity for RW&CO. (7.95×), Old Navy (2.54×), and MSN (2.31×) over the country average.
Where do Reitmans fans live in Canada?
Reitmans fans in Canada are most concentrated in Quebec (reach 2,168,377), Ontario (reach 1,681,012), and British Columbia (reach 431,532). These three regions account for the largest share of the active audience.
What other brands do Reitmans fans also like?
Beyond Reitmans itself, the audience over-indexes on Old Navy (2.54×), MSN (2.31×), Penningtons (4.6×), and Quebec (1.63×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Reitmans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.