Rascasse Audience Intelligence

Michaels Stores Target Market in Canada

A data profile of the people who buy, follow and care about Michaels Stores in Canada — modelled from more than twelve digital signal sources. Michaels Stores has an estimated audience of 5,840,028 people in Canada.

#40among Brand in Canada#6in Arts & Culture

The average Michaels Stores fan in Canada is 40.5 years old, more female, and lives primarily in Ontario.

The audience is concentrated in Ontario, Quebec, British Columbia.

Category: Arts & Culture · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michaels Stores profile in Canada.

Audience size
5.8M
in Canada
Gender
81.1%♀
18.9% male
Age
40.5
average years
Country rank
#380
Brand in Canada
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Michaels Stores

81.1% are female, 18.9% are male, average age 40.5.

Fig. 02

Gender split

81.1%
Female
18.9%
Male
Demographic split for Michaels Stores audience in Canada
MetricValue
Female81.1%
Male18.9%
Average age40.5
Estimated audience size5,840,028
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Michaels Stores audience in Canada
Age bracketShare%
16-1914%
20-2920%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

51.4%

of the worldwide Michaels Stores audience comes from Canada.

Worldwide audience distribution share by country for Michaels Stores
CountryShare
Canada51.4%
United States26.1%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Canada average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michaels Stores audience in Canada is strongest.

Fig. 05

Top regions by affinity

Michaels Stores customers by region in Canada
#RegionReachAffinity×
01Ontario~3.5M1.48×
02British Columbia~1M1.23×
03Alberta~800K1.08×
04Quebec~1.5M1.01×
05Manitoba~200K0.99×
06Newfoundland and Labrador~90K0.98×
07New Brunswick~100K0.97×
08Prince Edward Island~30K0.96×
09Nova Scotia~200K0.93×
10Saskatchewan~200K0.87×
Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Canada who actively search for Michaels Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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