Michaels Stores Target Market in Canada
Michaels Stores has an estimated audience of 5,840,028 people in Canada. 81.1% are female, 18.9% are male, average age 40.5. Top regions: Ontario, Quebec, British Columbia.
The average Michaels Stores fan in Canada is 40.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia.
Category: Arts & Culture · Type: Brand
Customer demographics of Michaels Stores
| Metric | Value |
|---|---|
| Female | 81.1% |
| Male | 18.9% |
| Average age | 40.5 |
| Estimated audience size | 5,840,028 |
Michaels Stores customers by region in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | ~3.5M | 1.48× |
| Quebec | ~1.5M | 1.01× |
| British Columbia | ~1M | 1.23× |
| Alberta | ~800K | 1.08× |
| Manitoba | ~200K | 0.99× |
| Nova Scotia | ~200K | 0.93× |
| Saskatchewan | ~200K | 0.87× |
| New Brunswick | ~100K | 0.97× |
| Newfoundland and Labrador | ~90K | 0.98× |
| Prince Edward Island | ~30K | 0.96× |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 52.5% |
| United States | 26.5% |
| China | 5.3% |
See Michaels Stores audiences in other countries
More Arts & Culture audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Michaels Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.