Giant Tiger Audience in Canada
Giant Tiger has an estimated audience of 5,250,553 people in Canada. 75.6% are female, 24.4% are male, average age 47.6. Top regions: Ontario, Nova Scotia, Quebec. Top brand affinities: Tim Horton, Dollarama, Save-On-Foods, FreshCo, Kijiji.
The average Giant Tiger fan in Canada is 47.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Nova Scotia, Quebec. Top brand affinities include Tim Horton, Dollarama, Save-On-Foods, with strongest over-indexing on Tim Horton (1.52× the country average). Demographically, the Giant Tiger audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Discount store
Demographics of Giant Tiger fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 47.6 |
| Estimated audience size | 5,250,553 |
Audience persona
The typical Giant Tiger fan in Canada is more female, around 47.6 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,322,210 | 1.51× |
| Nova Scotia | 315,508 | 2.02× |
| Quebec | 302,089 | 0.24× |
| Manitoba | 293,650 | 1.5× |
| New Brunswick | 235,674 | 1.94× |
| Alberta | 234,049 | 0.36× |
| Saskatchewan | 149,515 | 0.9× |
| British Columbia | 53,745 | 0.07× |
| Prince Edward Island | 35,591 | 1.38× |
| Newfoundland and Labrador | 15,580 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.52× | Sports |
| Dollarama | 4.18× | Shopping |
| Save-On-Foods | 3.6× | Food & Beverages |
| FreshCo | 4.21× | Shopping |
| Kijiji | 2.67× | Shopping |
| The Brick | 3.73× | Shopping |
| HomeSense | 3.15× | Home & Garden |
| Google Flights | 3.41× | Travel & Leisure |
| Shoppers Drug Mart | 2.25× | Shopping |
| London Drugs | 2.45× | Shopping |
| The Shoe Company | 4.72× | Shopping |
| Michaels Stores | 2.22× | Arts & Culture |
| Staples (Canada) | 2.03× | Business & Career |
| Flipp | 5.22× | Shopping |
| Rona | 1.9× | Home & Garden |
| Sobeys | 2.73× | Food & Beverages |
| Costco | 1.79× | Shopping |
| Old Navy | 1.84× | Fashion & Accessoires |
| Walmart | 1.64× | Shopping |
| Reitmans | 2.38× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.44 |
| Early Adopter Mentality | POWER | 1.37 |
| Urban Lifestyle | OPEN | 1.3 |
| Patriotism | CONSERVATISM | 1.3 |
| Travelling | THRILL | 1.27 |
| Need for Security | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 95.3% |
| China | 1.5% |
| United States | 1.3% |
See Giant Tiger audiences in other countries
More Discount store audiences in Canada
- Five Below (65,004)
- Ollie's Bargain Outlet (17,342)
- TEDi (5,779)
- Posten Börse (95)
- KiK (57)
Frequently asked questions
How many fans does Giant Tiger have in Canada?
Giant Tiger has an estimated audience of 5,250,553 people in Canada, concentrated in Ontario and Nova Scotia.
What is the gender split and age of Giant Tiger fans?
75.6% of Giant Tiger fans are female, 24.4% are male, with an average age of 47.6 years.
Which brands do Giant Tiger fans like most?
Giant Tiger fans show strongest brand affinity for Tim Horton (1.52×), Dollarama (4.18×), and Save-On-Foods (3.6×) over the country average.
Where do Giant Tiger fans live in Canada?
Giant Tiger fans in Canada are most concentrated in Ontario (reach 3,322,210), Nova Scotia (reach 315,508), and Quebec (reach 302,089). These three regions account for the largest share of the active audience.
What other brands do Giant Tiger fans also like?
Beyond Giant Tiger itself, the audience over-indexes on Dollarama (4.18×), Save-On-Foods (3.6×), FreshCo (4.21×), and Kijiji (2.67×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Giant Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.