A data profile of the people who buy, follow and care about Giant Tiger in Canada — modelled from more than twelve digital signal sources. Giant Tiger has an estimated audience of 5,227,900 people in Canada.
The average Giant Tiger fan in Canada is 47.6 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Nova Scotia, Quebec.
Top brand affinities include Tim Horton, Dollarama, Save-On-Foods, with strongest over-indexing on Tim Horton (1.52× the country average).
Demographically, the Giant Tiger audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Giant Tiger fan in Canada is more female, around 47.6 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Giant Tiger profile in Canada.
75.6% are female, 24.4% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 47.6 |
| Estimated audience size | 5,227,900 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 40% |
of the worldwide Giant Tiger audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 95.2% |
| China | 1.5% |
| United States | 1.3% |
Where the Giant Tiger audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nova Scotia | ~300K | 2.02× | |
| 02 | New Brunswick | ~200K | 1.94× | |
| 03 | Ontario | ~3.5M | 1.51× | |
| 04 | Manitoba | ~300K | 1.50× | |
| 05 | Prince Edward Island | ~40K | 1.38× | |
| 06 | Saskatchewan | ~100K | 0.90× | |
| 07 | Alberta | ~200K | 0.36× | |
| 08 | Quebec | ~300K | 0.24× | |
| 09 | Newfoundland and Labrador | ~20K | 0.20× | |
| 10 | British Columbia | ~50K | 0.07× |
The strongest cross-interests of the Giant Tiger audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flipp | Shopping | 5.22× | ||
| 02 | The Shoe Company | Shopping | 4.72× | ||
| 03 | FreshCo | Shopping | 4.21× | ||
| 04 | Dollarama | Shopping | 4.18× | ||
| 05 | The Brick | Shopping | 3.73× | ||
| 06 | Save-On-Foods | Food & Beverages | 3.60× | ||
| 07 | Google Flights | Travel & Leisure | 3.41× | ||
| 08 | HomeSense | Home & Garden | 3.15× | ||
| 09 | Sobeys | Food & Beverages | 2.73× | ||
| 10 | Kijiji | Shopping | 2.67× | ||
| 11 | London Drugs | Shopping | 2.45× | ||
| 12 | Reitmans | Fashion & Accessoires | 2.38× | ||
| 13 | Shoppers Drug Mart | Shopping | 2.25× | ||
| 14 | Michaels Stores | Arts & Culture | 2.22× | ||
| 15 | Staples (Canada) | Business & Career | 2.03× | ||
| 16 | Rona | Home & Garden | 1.90× | ||
| 17 | Old Navy | Fashion & Accessoires | 1.84× | ||
| 18 | Costco | Shopping | 1.79× | ||
| 19 | Walmart | Shopping | 1.64× | ||
| 20 | Tim Horton | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.44× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Urban Lifestyle | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.81× | |
| Spirituality | BALANCE | 0.94× | |
| Design Affinity | PREMIUM | 1.09× |
Giant Tiger's target market in Canada covers an estimated 5,227,900 people, concentrated in Ontario and Nova Scotia.
75.6% of the Giant Tiger audience are female, 24.4% are male, with an average age of 47.6 years.
Giant Tiger fans show strongest brand affinity for Tim Horton (1.52×), Dollarama (4.18×), and Save-On-Foods (3.6×) over the country average.
Giant Tiger fans in Canada are most concentrated in Ontario (reach ~3.5M), Nova Scotia (reach ~300K), and Quebec (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Giant Tiger itself, the audience over-indexes on Dollarama (4.18×), Save-On-Foods (3.6×), FreshCo (4.21×), and Kijiji (2.67×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Giant Tiger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.