A data profile of the people who buy, follow and care about Staples (Canada) in Canada — modelled from more than twelve digital signal sources. Staples (Canada) has an estimated audience of 6,745,636 people in Canada.
The average Staples (Canada) fan in Canada is 43.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Staples Inc., Best Buy, Office supplies, with strongest over-indexing on Staples Inc. (10.12× the country average).
Demographically, the Staples (Canada) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Staples (Canada) fan in Canada is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Staples Inc..
The key figures that characterise the Staples (Canada) profile in Canada.
58.7% are female, 41.3% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.1 |
| Estimated audience size | 6,745,636 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Staples (Canada) audience comes from Canada.
| Country | Share |
|---|---|
| United States | 76.1% |
| Canada | 14.0% |
| United Kingdom | 1.3% |
Where the Staples (Canada) audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.30× | |
| 02 | Nova Scotia | ~300K | 1.26× | |
| 03 | Alberta | ~1M | 1.25× | |
| 04 | British Columbia | ~1M | 1.15× | |
| 05 | Manitoba | ~300K | 1.03× | |
| 06 | Saskatchewan | ~200K | 1.00× | |
| 07 | New Brunswick | ~200K | 0.98× | |
| 08 | Prince Edward Island | ~30K | 0.92× | |
| 09 | Newfoundland and Labrador | ~90K | 0.91× | |
| 10 | Quebec | ~300K | 0.22× |
The strongest cross-interests of the Staples (Canada) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Staples Inc. | Business & Career | 10.12× | ||
| 02 | Richmond Hill, Ontario | Travel & Leisure | 7.04× | ||
| 03 | Office supplies | Business & Career | 6.99× | ||
| 04 | Taxicab | Cars & Mobility | 3.50× | ||
| 05 | Truck classification | Topic | 3.40× | ||
| 06 | Best Buy | Shopping | 3.00× | ||
| 07 | Michaels Stores | Arts & Culture | 2.37× | ||
| 08 | Giant Tiger | Shopping | 2.30× | ||
| 09 | Sport Chek | Shopping | 1.96× | ||
| 10 | Reitmans | Fashion & Accessoires | 1.85× | ||
| 11 | London Drugs | Shopping | 1.84× | ||
| 12 | HomeSense | Home & Garden | 1.77× | ||
| 13 | Gap Inc. | Shopping | 1.75× | ||
| 14 | Industrial design | Business & Career | 1.69× | ||
| 15 | Old Navy | Fashion & Accessoires | 1.67× | ||
| 16 | Oven | Home & Garden | 1.59× | ||
| 17 | Greater Toronto Area | Travel & Leisure | 1.59× | ||
| 18 | Chair | Home & Garden | 1.57× | ||
| 19 | Physics | Business & Career | 1.52× | ||
| 20 | Electricity | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Individualism | JOY | 1.39× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.62× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.88× |
Staples (Canada)'s target market in Canada covers an estimated 6,745,636 people, concentrated in Ontario and British Columbia.
58.7% of the Staples (Canada) audience are female, 41.3% are male, with an average age of 43.1 years.
Staples (Canada) fans show strongest brand affinity for Staples Inc. (10.12×), Best Buy (3.0×), and Office supplies (6.99×) over the country average.
Staples (Canada) fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Alberta (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Staples (Canada) itself, the audience over-indexes on Best Buy (3.0×), Office supplies (6.99×), Michaels Stores (2.37×), and Richmond Hill, Ontario (7.04×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Staples (Canada). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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