Staples (Canada) Audience in Canada
Staples (Canada) has an estimated audience of 6,745,636 people in Canada. 58.7% are female, 41.3% are male, average age 43.1. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Staples Inc., Best Buy, Office supplies, Michaels Stores, Richmond Hill, Ontario.
The average Staples (Canada) fan in Canada is 43.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Staples Inc., Best Buy, Office supplies, with strongest over-indexing on Staples Inc. (10.12× the country average). Demographically, the Staples (Canada) audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Staples (Canada) fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.1 |
| Estimated audience size | 6,745,636 |
Audience persona
The typical Staples (Canada) fan in Canada is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Staples Inc..
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,675,277 | 1.3× |
| British Columbia | 1,157,536 | 1.15× |
| Alberta | 1,036,993 | 1.25× |
| Quebec | 348,795 | 0.22× |
| Manitoba | 259,673 | 1.03× |
| Nova Scotia | 252,872 | 1.26× |
| Saskatchewan | 213,029 | 1.0× |
| New Brunswick | 153,239 | 0.98× |
| Newfoundland and Labrador | 93,090 | 0.91× |
| Prince Edward Island | 30,433 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Staples Inc. | 10.12× | Business & Career |
| Best Buy | 3.0× | Shopping |
| Office supplies | 6.99× | Business & Career |
| Michaels Stores | 2.37× | Arts & Culture |
| Richmond Hill, Ontario | 7.04× | Travel & Leisure |
| Giant Tiger | 2.3× | Shopping |
| Sport Chek | 1.96× | Shopping |
| Old Navy | 1.67× | Fashion & Accessoires |
| London Drugs | 1.84× | Shopping |
| Physics | 1.52× | Business & Career |
| HomeSense | 1.77× | Home & Garden |
| Reitmans | 1.85× | Fashion & Accessoires |
| Electricity | 1.51× | Home & Garden |
| Taxicab | 3.5× | Cars & Mobility |
| Industrial design | 1.69× | Business & Career |
| Truck classification | 3.4× | |
| Oven | 1.59× | Home & Garden |
| Greater Toronto Area | 1.59× | Travel & Leisure |
| Chair | 1.57× | Home & Garden |
| Amplifier | 2.36× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.4 |
| Individualism | JOY | 1.39 |
| Design Affinity | PREMIUM | 1.3 |
| Early Adopter Mentality | POWER | 1.18 |
| Urban Lifestyle | OPEN | 1.15 |
| Need for Security | CONSERVATISM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.7% |
| Canada | 14.2% |
| United Kingdom | 1.3% |
See Staples (Canada) audiences in other countries
- Staples (Canada) — Germany
- Staples (Canada) — United States
- Staples (Canada) — United Kingdom
- Staples (Canada) — France
- Staples (Canada) — Italy
- Staples (Canada) — Spain
- Staples (Canada) — Brazil
- Staples (Canada) — Japan
- Staples (Canada) — South Korea
- Staples (Canada) — India
- Staples (Canada) — Mexico
More Business & Career audiences in Canada
- Metro (department store) (12,897,010)
- Walmart (8,975,391)
- Costco (7,882,883)
- Home Hardware (7,773,716)
- IKEA (7,603,806)
Frequently asked questions
How many fans does Staples (Canada) have in Canada?
Staples (Canada) has an estimated audience of 6,745,636 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Staples (Canada) fans?
58.7% of Staples (Canada) fans are female, 41.3% are male, with an average age of 43.1 years.
Which brands do Staples (Canada) fans like most?
Staples (Canada) fans show strongest brand affinity for Staples Inc. (10.12×), Best Buy (3.0×), and Office supplies (6.99×) over the country average.
Where do Staples (Canada) fans live in Canada?
Staples (Canada) fans in Canada are most concentrated in Ontario (reach 3,675,277), British Columbia (reach 1,157,536), and Alberta (reach 1,036,993). These three regions account for the largest share of the active audience.
What other brands do Staples (Canada) fans also like?
Beyond Staples (Canada) itself, the audience over-indexes on Best Buy (3.0×), Office supplies (6.99×), Michaels Stores (2.37×), and Richmond Hill, Ontario (7.04×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Staples (Canada). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.