A data profile of the people who buy, follow and care about Physics in Canada — modelled from more than twelve digital signal sources. Physics has an estimated audience of 6,446,849 people in Canada.
The average Physics fan in Canada is 42.7 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Staples (Canada), Innovation, with strongest over-indexing on Real property (1.65× the country average).
Demographically, the Physics audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Physics fan in Canada is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Physics profile in Canada.
55.2% are female, 44.8% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 42.7 |
| Estimated audience size | 6,446,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Physics audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Physics audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~3M | 1.91× | |
| 02 | Ontario | ~4M | 1.49× | |
| 03 | British Columbia | ~1.5M | 1.41× | |
| 04 | Alberta | ~1M | 1.21× | |
| 05 | Manitoba | ~300K | 1.13× | |
| 06 | Nova Scotia | ~200K | 0.96× | |
| 07 | Saskatchewan | ~200K | 0.95× | |
| 08 | Newfoundland and Labrador | ~90K | 0.90× | |
| 09 | New Brunswick | ~100K | 0.88× | |
| 10 | Prince Edward Island | ~30K | 0.83× |
The strongest cross-interests of the Physics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.84× | ||
| 02 | Diplomacy | Politics & Society | 2.23× | ||
| 03 | Milwaukee Brewers | Sports | 1.87× | ||
| 04 | Mineral water | Food & Beverages | 1.84× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 06 | Albert Einstein | Technology & Electronics | 1.81× | ||
| 07 | Hulk Hogan | Sports | 1.74× | ||
| 08 | Sustainable energy | Home & Garden | 1.69× | ||
| 09 | Duvet | Home & Garden | 1.68× | ||
| 10 | SpaceX | Cars & Mobility | 1.67× | ||
| 11 | Real property | Home & Garden | 1.65× | ||
| 12 | Baking powder | Food & Beverages | 1.61× | ||
| 13 | Innovation | Business & Career | 1.58× | ||
| 14 | Western Union | Business & Career | 1.57× | ||
| 15 | Bryan Cranston | Movies & TV | 1.56× | ||
| 16 | Individualism | Politics & Society | 1.56× | ||
| 17 | Tampa Bay Rays | Sports | 1.54× | ||
| 18 | Staples (Canada) | Business & Career | 1.52× | ||
| 19 | Tabloid (newspaper format) | Literature | 1.52× | ||
| 20 | Fanatics | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.36× | |
| Individualism | JOY | 1.27× | |
| Convenience Orientation | PREMIUM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 0.84× | |
| Price Sensitivity | PREMIUM | 0.85× |
Physics has an estimated audience of 6,446,849 people in Canada, concentrated in Ontario and Quebec.
55.2% of Physics fans are female, 44.8% are male, with an average age of 42.7 years.
Physics fans show strongest brand affinity for Real property (1.65×), Staples (Canada) (1.52×), and Innovation (1.58×) over the country average.
Physics fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~3M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Physics itself, the audience over-indexes on Staples (Canada) (1.52×), Innovation (1.58×), Sustainable energy (1.69×), and Western Union (1.57×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Physics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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