A data profile of the people who buy, follow and care about Physics in United Kingdom — modelled from more than twelve digital signal sources. Physics has an estimated audience of 10,815,617 people in United Kingdom.
The average Physics fan in United Kingdom is 44.8 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Esso, Hobby, with strongest over-indexing on Wikipedia (3.83× the country average).
Demographically, the Physics audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Physics fan in United Kingdom is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Physics profile in United Kingdom.
57.3% are female, 42.7% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 44.8 |
| Estimated audience size | 10,815,617 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Physics audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Physics audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~8M | 2.74× | |
| 02 | West Midlands | ~700K | 1.50× | |
| 03 | Yorkshire and the Humber | ~1M | 1.21× | |
| 04 | South East | ~1.5M | 1.15× | |
| 05 | East of England | ~1M | 1.14× | |
| 06 | North East | ~400K | 0.96× | |
| 07 | South West | ~700K | 0.83× | |
| 08 | East Midlands | ~600K | 0.81× | |
| 09 | Northern Ireland | ~200K | 0.68× | |
| 10 | Wales | ~400K | 0.59× | |
| 11 | Scotland | ~500K | 0.53× | |
| 12 | North West | ~500K | 0.48× |
The strongest cross-interests of the Physics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.83× | ||
| 02 | Esso | Cars & Mobility | 3.25× | ||
| 03 | Adoption | Kids & Family | 2.91× | ||
| 04 | Sketch comedy | Movies & TV | 2.88× | ||
| 05 | Risk management | Business & Career | 2.72× | ||
| 06 | Satire | Literature | 2.49× | ||
| 07 | Political science | Business & Career | 2.32× | ||
| 08 | Betfair | Games | 2.18× | ||
| 09 | William Hill (bookmaker) | Games | 2.15× | ||
| 10 | Refrigerator | Home & Garden | 2.15× | ||
| 11 | Mobile home | Cars & Mobility | 2.08× | ||
| 12 | Hobby | Home & Garden | 2.04× | ||
| 13 | Dentistry | Business & Career | 1.95× | ||
| 14 | Hot tub | Home & Garden | 1.92× | ||
| 15 | Volunteering | Politics & Society | 1.78× | ||
| 16 | Internet & Social Media | 1.69× | |||
| 17 | Distilled beverage | Food & Beverages | 1.60× | ||
| 18 | Genetics | Kids & Family | 1.57× | ||
| 19 | Aldi | Shopping | 1.56× | ||
| 20 | Politics | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Convenience Orientation | PREMIUM | 1.19× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.87× |
Physics has an estimated audience of 10,815,617 people in United Kingdom, concentrated in England and South East.
57.3% of Physics fans are female, 42.7% are male, with an average age of 44.8 years.
Physics fans show strongest brand affinity for Wikipedia (3.83×), Esso (3.25×), and Hobby (2.04×) over the country average.
Physics fans in United Kingdom are most concentrated in England (reach ~8M), South East (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Physics itself, the audience over-indexes on Esso (3.25×), Hobby (2.04×), William Hill (bookmaker) (2.15×), and Satire (2.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Physics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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