A data profile of the people who buy, follow and care about Greater Toronto Area in Canada — modelled from more than twelve digital signal sources. Greater Toronto Area has an estimated audience of 4,617,553 people in Canada.
The average Greater Toronto Area fan in Canada is 43.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Toronto Blue Jays, Giant Tiger, Staples (Canada), with strongest over-indexing on Toronto Blue Jays (1.61× the country average).
Demographically, the Greater Toronto Area audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Greater Toronto Area fan in Canada is balanced, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Toronto Blue Jays.
The key figures that characterise the Greater Toronto Area profile in Canada.
52.7% are female, 47.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.8 |
| Estimated audience size | 4,617,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Greater Toronto Area audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 46.1% |
| United States | 32.8% |
| India | 3.2% |
Where the Greater Toronto Area audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 4.41× | |
| 02 | Prince Edward Island | ~20K | 0.88× | |
| 03 | Alberta | ~500K | 0.83× | |
| 04 | British Columbia | ~500K | 0.79× | |
| 05 | Manitoba | ~100K | 0.79× | |
| 06 | Nova Scotia | ~100K | 0.78× | |
| 07 | Newfoundland and Labrador | ~60K | 0.78× | |
| 08 | Saskatchewan | ~100K | 0.76× | |
| 09 | New Brunswick | ~80K | 0.75× | |
| 10 | Quebec | ~700K | 0.60× |
The strongest cross-interests of the Greater Toronto Area audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Shoe Company | Shopping | 2.44× | ||
| 02 | Ugg boots | Fashion & Accessoires | 2.43× | ||
| 03 | Single-family detached home | Home & Garden | 2.26× | ||
| 04 | Sustainable energy | Home & Garden | 2.19× | ||
| 05 | Red Lobster | Food & Beverages | 2.15× | ||
| 06 | FedEx | Business & Career | 2.01× | ||
| 07 | Fast casual restaurants | Food & Beverages | 2.00× | ||
| 08 | Giant Tiger | Shopping | 1.93× | ||
| 09 | New Balance | Fashion & Accessoires | 1.87× | ||
| 10 | The Brick | Shopping | 1.82× | ||
| 11 | Foot Locker | Shopping | 1.81× | ||
| 12 | Luxury real estate | Business & Career | 1.69× | ||
| 13 | The Weather Network | Movies & TV | 1.64× | ||
| 14 | HomeSense | Home & Garden | 1.64× | ||
| 15 | Toronto Blue Jays | Sports | 1.61× | ||
| 16 | Uniqlo | Shopping | 1.61× | ||
| 17 | Staples (Canada) | Business & Career | 1.59× | ||
| 18 | Innovation | Business & Career | 1.56× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.53× | ||
| 20 | Real property | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.61× | |
| Indulgence | JOY | 1.49× | |
| Quality Awareness | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Social Media Usage | JOY | 0.90× | |
| Mindfulness | BALANCE | 0.96× |
Greater Toronto Area has an estimated audience of 4,617,553 people in Canada, concentrated in Ontario and Quebec.
52.7% of Greater Toronto Area fans are female, 47.3% are male, with an average age of 43.8 years.
Greater Toronto Area fans show strongest brand affinity for Toronto Blue Jays (1.61×), Giant Tiger (1.93×), and Staples (Canada) (1.59×) over the country average.
Greater Toronto Area fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~700K), and British Columbia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Greater Toronto Area itself, the audience over-indexes on Giant Tiger (1.93×), Staples (Canada) (1.59×), The Weather Network (1.64×), and Domino's Pizza (1.53×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Greater Toronto Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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