Greater Toronto Area Audience in Canada
Greater Toronto Area has an estimated audience of 4,617,553 people in Canada. 52.7% are female, 47.3% are male, average age 43.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Toronto Blue Jays, Giant Tiger, Staples (Canada), The Weather Network, Real property.
The average Greater Toronto Area fan in Canada is 43.8 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Toronto Blue Jays, Giant Tiger, Staples (Canada), with strongest over-indexing on Toronto Blue Jays (1.61× the country average). Demographically, the Greater Toronto Area audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI
Demographics of Greater Toronto Area fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 43.8 |
| Estimated audience size | 4,617,553 |
Audience persona
The typical Greater Toronto Area fan in Canada is balanced, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for Toronto Blue Jays.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,463,165 | 4.41× |
| Quebec | 665,551 | 0.6× |
| British Columbia | 543,327 | 0.79× |
| Alberta | 472,286 | 0.83× |
| Manitoba | 136,609 | 0.79× |
| Saskatchewan | 111,711 | 0.76× |
| Nova Scotia | 107,557 | 0.78× |
| New Brunswick | 79,739 | 0.75× |
| Newfoundland and Labrador | 55,102 | 0.78× |
| Prince Edward Island | 19,961 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Toronto Blue Jays | 1.61× | Sports |
| Giant Tiger | 1.93× | Shopping |
| Staples (Canada) | 1.59× | Business & Career |
| The Weather Network | 1.64× | Movies & TV |
| Real property | 1.52× | Home & Garden |
| HomeSense | 1.64× | Home & Garden |
| Ugg boots | 2.43× | Fashion & Accessoires |
| Fast casual restaurants | 2.0× | Food & Beverages |
| FedEx | 2.01× | Business & Career |
| The Brick | 1.82× | Shopping |
| Sustainable energy | 2.19× | Home & Garden |
| Foot Locker | 1.81× | Shopping |
| Luxury real estate | 1.69× | Business & Career |
| Innovation | 1.56× | Business & Career |
| New Balance | 1.87× | Fashion & Accessoires |
| Uniqlo | 1.61× | Shopping |
| The Shoe Company | 2.44× | Shopping |
| Single-family detached home | 2.26× | Home & Garden |
| GO Transit | 2.07× | Cars & Mobility |
| Red Lobster | 2.15× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.61 |
| Indulgence | JOY | 1.49 |
| Quality Awareness | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.37 |
| Design Affinity | PREMIUM | 1.34 |
| Convenience Orientation | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 46.1% |
| United States | 32.8% |
| India | 3.2% |
See Greater Toronto Area audiences in other countries
- Greater Toronto Area — Germany
- Greater Toronto Area — United States
- Greater Toronto Area — United Kingdom
- Greater Toronto Area — France
- Greater Toronto Area — Italy
- Greater Toronto Area — Spain
- Greater Toronto Area — Brazil
- Greater Toronto Area — Japan
- Greater Toronto Area — South Korea
- Greater Toronto Area — India
- Greater Toronto Area — Mexico
More Travel & Leisure audiences in Canada
- RBC (35,042,603)
- Canada (19,443,575)
- North America (15,707,745)
- Ottawa (14,751,059)
- Ontario (14,426,999)
Frequently asked questions
How many fans does Greater Toronto Area have in Canada?
Greater Toronto Area has an estimated audience of 4,617,553 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Greater Toronto Area fans?
52.7% of Greater Toronto Area fans are female, 47.3% are male, with an average age of 43.8 years.
Which brands do Greater Toronto Area fans like most?
Greater Toronto Area fans show strongest brand affinity for Toronto Blue Jays (1.61×), Giant Tiger (1.93×), and Staples (Canada) (1.59×) over the country average.
Where do Greater Toronto Area fans live in Canada?
Greater Toronto Area fans in Canada are most concentrated in Ontario (reach 3,463,165), Quebec (reach 665,551), and British Columbia (reach 543,327). These three regions account for the largest share of the active audience.
What other brands do Greater Toronto Area fans also like?
Beyond Greater Toronto Area itself, the audience over-indexes on Giant Tiger (1.93×), Staples (Canada) (1.59×), The Weather Network (1.64×), and Real property (1.52×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Greater Toronto Area. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.