A data profile of the people who buy, follow and care about Ontario in Canada — modelled from more than twelve digital signal sources. Ontario has an estimated audience of 14,426,999 people in Canada.
The average Ontario fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.78× the country average).
Demographically, the Ontario audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Ontario fan in Canada is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Ontario profile in Canada.
52.2% are female, 47.8% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.9 |
| Estimated audience size | 14,426,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Ontario audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 29.8% |
| United States | 27.3% |
| United Kingdom | 4.1% |
Where the Ontario audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~11M | 3.38× | |
| 02 | Quebec | ~3M | 0.91× | |
| 03 | New Brunswick | ~300K | 0.88× | |
| 04 | Alberta | ~1.5M | 0.77× | |
| 05 | British Columbia | ~1.5M | 0.75× | |
| 06 | Manitoba | ~400K | 0.75× | |
| 07 | Nova Scotia | ~300K | 0.74× | |
| 08 | Saskatchewan | ~300K | 0.67× | |
| 09 | Prince Edward Island | ~50K | 0.64× | |
| 10 | Newfoundland and Labrador | ~100K | 0.60× |
The strongest cross-interests of the Ontario audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 1.78× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 1.78× | ||
| 03 | John Cena | Sports | 1.78× | ||
| 04 | Henry Cavill | Movies & TV | 1.78× | ||
| 05 | Mineral water | Food & Beverages | 1.78× | ||
| 06 | George Clooney | Movies & TV | 1.74× | ||
| 07 | Hypermarket | Shopping | 1.72× | ||
| 08 | Tabloid (newspaper format) | Literature | 1.71× | ||
| 09 | Innovation | Business & Career | 1.70× | ||
| 10 | Tom Cruise | Movies & TV | 1.70× | ||
| 11 | Rotten Tomatoes | Movies & TV | 1.70× | ||
| 12 | Vegas Golden Knights | Sports | 1.68× | ||
| 13 | Cappuccino | Food & Beverages | 1.66× | ||
| 14 | Internet service provider | Technology & Electronics | 1.64× | ||
| 15 | Emmy Award | Movies & TV | 1.64× | ||
| 16 | Bored Panda | Internet & Social Media | 1.60× | ||
| 17 | Virtual reality | Technology & Electronics | 1.59× | ||
| 18 | Microwave oven | Home & Garden | 1.57× | ||
| 19 | Air pollution | Health | 1.52× | ||
| 20 | Western Union | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.39× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Indulgence | JOY | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Risk Appetite | THRILL | 0.94× | |
| Sports Activity | POWER | 0.94× |
Ontario has an estimated audience of 14,426,999 people in Canada, concentrated in Ontario and Quebec.
52.2% of Ontario fans are female, 47.8% are male, with an average age of 41.9 years.
Ontario fans show strongest brand affinity for Real property (1.78×), Innovation (1.7×), and Tabloid (newspaper format) (1.71×) over the country average.
Ontario fans in Canada are most concentrated in Ontario (reach ~11M), Quebec (reach ~3M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Ontario itself, the audience over-indexes on Innovation (1.7×), Tabloid (newspaper format) (1.71×), Virtual reality (1.59×), and Hypermarket (1.72×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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