Ontario Audience in Canada
Ontario has an estimated audience of 14,426,999 people in Canada. 52.2% are female, 47.8% are male, average age 41.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Innovation, Tabloid (newspaper format), Western Union, Virtual reality.
The average Ontario fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Innovation, Tabloid (newspaper format), with strongest over-indexing on Real property (1.78× the country average). Demographically, the Ontario audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Ontario fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 41.9 |
| Estimated audience size | 14,426,999 |
Audience persona
The typical Ontario fan in Canada is balanced, around 41.9 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 10,820,249 | 3.38× |
| Quebec | 3,153,451 | 0.91× |
| British Columbia | 1,617,031 | 0.75× |
| Alberta | 1,368,000 | 0.77× |
| Manitoba | 406,694 | 0.75× |
| Nova Scotia | 319,138 | 0.74× |
| Saskatchewan | 304,894 | 0.67× |
| New Brunswick | 293,304 | 0.88× |
| Newfoundland and Labrador | 131,998 | 0.6× |
| Prince Edward Island | 45,592 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.78× | Home & Garden |
| Innovation | 1.7× | Business & Career |
| Tabloid (newspaper format) | 1.71× | Literature |
| Western Union | 1.5× | Business & Career |
| Virtual reality | 1.59× | Technology & Electronics |
| Hypermarket | 1.72× | Shopping |
| Microwave oven | 1.57× | Home & Garden |
| Tom Cruise | 1.7× | Movies & TV |
| Non-alcoholic beverage | 1.78× | Food & Beverages |
| John Cena | 1.78× | Sports |
| Internet service provider | 1.64× | Technology & Electronics |
| Henry Cavill | 1.78× | Movies & TV |
| Cappuccino | 1.66× | Food & Beverages |
| Emmy Award | 1.64× | Movies & TV |
| Rotten Tomatoes | 1.7× | Movies & TV |
| Bored Panda | 1.6× | Internet & Social Media |
| George Clooney | 1.74× | Movies & TV |
| Mineral water | 1.78× | Food & Beverages |
| Air pollution | 1.52× | Health |
| Jason Statham | 1.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.39 |
| Convenience Orientation | PREMIUM | 1.38 |
| Indulgence | JOY | 1.33 |
| Individualism | JOY | 1.32 |
| Urban Lifestyle | OPEN | 1.28 |
| Tradition | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 29.8% |
| United States | 27.3% |
| United Kingdom | 4.1% |
See Ontario audiences in other countries
More Region audiences in Canada
- British Columbia (7,570,082)
- New Brunswick (5,463,333)
- California (4,457,078)
- Nova Scotia (4,346,732)
- Florida (3,719,803)
Frequently asked questions
How many fans does Ontario have in Canada?
Ontario has an estimated audience of 14,426,999 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Ontario fans?
52.2% of Ontario fans are female, 47.8% are male, with an average age of 41.9 years.
Which brands do Ontario fans like most?
Ontario fans show strongest brand affinity for Real property (1.78×), Innovation (1.7×), and Tabloid (newspaper format) (1.71×) over the country average.
Where do Ontario fans live in Canada?
Ontario fans in Canada are most concentrated in Ontario (reach 10,820,249), Quebec (reach 3,153,451), and British Columbia (reach 1,617,031). These three regions account for the largest share of the active audience.
What other brands do Ontario fans also like?
Beyond Ontario itself, the audience over-indexes on Innovation (1.7×), Tabloid (newspaper format) (1.71×), Western Union (1.5×), and Virtual reality (1.59×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.