Ontario Audience in Germany
Ontario has an estimated audience of 589,298 people in Germany. 40.9% are female, 59.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Israel, Celtic mythology, Hemnet, Nuts (film).
The average Ontario fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Israel, Celtic mythology, with strongest over-indexing on Unique Gifts (2.03× the country average). Demographically, the Ontario audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Ontario fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 39.4 |
| Estimated audience size | 589,298 |
Audience persona
The typical Ontario fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,662 | 1.11× |
| Bayern | 108,638 | 1.15× |
| Baden-Württemberg | 89,136 | 1.11× |
| Hessen | 57,953 | 1.29× |
| Niedersachsen | 54,035 | 0.94× |
| Berlin | 31,740 | 1.2× |
| Sachsen | 31,360 | 1.09× |
| Rheinland-Pfalz | 29,239 | 0.99× |
| Schleswig-Holstein | 22,138 | 1.05× |
| Brandenburg | 15,815 | 0.87× |
| Hamburg | 15,148 | 1.14× |
| Thüringen | 11,972 | 0.8× |
| Sachsen-Anhalt | 10,771 | 0.71× |
| Mecklenburg-Vorpommern | 8,423 | 0.75× |
| Saarland | 5,779 | 0.8× |
| Bremen | 5,125 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.03× | Shopping |
| Israel | 2.83× | Travel & Leisure |
| Celtic mythology | 7.27× | Arts & Culture |
| Hemnet | 6.75× | Home & Garden |
| Nuts (film) | 5.6× | Movies & TV |
| Stradivarius | 1.97× | Shopping |
| Birthday Gifts | 1.95× | Kids & Family |
| KLIX (AM) | 2.69× | Music & Radio |
| Christmas Gift | 1.73× | Kids & Family |
| Medieval fantasy | 11.11× | Literature |
| Snow White (Fables) | 1.88× | Literature |
| JDSU | 2.68× | Business & Career |
| Laneige | 4.89× | Beauty & Wellness |
| The Journey (1959 film) | 11.35× | Movies & TV |
| Kodi (software) | 2.26× | Technology & Electronics |
| 3D printing | 1.69× | Technology & Electronics |
| Nurse education | 1.92× | Kids & Family |
| Google Analytics | 1.91× | Internet & Social Media |
| Nationality | 2.14× | Politics & Society |
| Icon (magazine) | 1.84× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.8 |
| Risk Appetite | THRILL | 1.6 |
| Sustainability | BALANCE | 1.56 |
| Spirituality | BALANCE | 1.5 |
| Community Orientation | OPEN | 1.5 |
| Tradition | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 29.8% |
| United States | 27.3% |
| United Kingdom | 4.1% |
See Ontario audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Ontario have in Germany?
Ontario has an estimated audience of 589,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ontario fans?
40.9% of Ontario fans are female, 59.1% are male, with an average age of 39.4 years.
Which brands do Ontario fans like most?
Ontario fans show strongest brand affinity for Unique Gifts (2.03×), Israel (2.83×), and Celtic mythology (7.27×) over the country average.
Where do Ontario fans live in Germany?
Ontario fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,662), Bayern (reach 108,638), and Baden-Württemberg (reach 89,136). These three regions account for the largest share of the active audience.
What other brands do Ontario fans also like?
Beyond Ontario itself, the audience over-indexes on Israel (2.83×), Celtic mythology (7.27×), Hemnet (6.75×), and Nuts (film) (5.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.