Ontario Audience in Germany
Ontario has an estimated audience of 589,298 people in Germany. 40.9% are female, 59.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Canada, Satire, German television comedy, North Korea, Country rap.
The average Ontario fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Canada, Satire, German television comedy, with strongest over-indexing on Canada (7.09× the country average). Demographically, the Ontario audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Ontario fans
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 39.4 |
| Estimated audience size | 589,298 |
Audience persona
The typical Ontario fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Canada.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 143,662 | 1.11× |
| Bayern | 108,638 | 1.15× |
| Baden-Württemberg | 89,136 | 1.11× |
| Hessen | 57,953 | 1.29× |
| Niedersachsen | 54,035 | 0.94× |
| Berlin | 31,740 | 1.2× |
| Sachsen | 31,360 | 1.09× |
| Rheinland-Pfalz | 29,239 | 0.99× |
| Schleswig-Holstein | 22,138 | 1.05× |
| Brandenburg | 15,815 | 0.87× |
| Hamburg | 15,148 | 1.14× |
| Thüringen | 11,972 | 0.8× |
| Sachsen-Anhalt | 10,771 | 0.71× |
| Mecklenburg-Vorpommern | 8,423 | 0.75× |
| Saarland | 5,779 | 0.8× |
| Bremen | 5,125 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canada | 7.09× | Travel & Leisure |
| Satire | 7.88× | Literature |
| German television comedy | 9.25× | Movies & TV |
| North Korea | 15.19× | Travel & Leisure |
| Country rap | 6.83× | Music & Radio |
| Brewing | 5.52× | Food & Beverages |
| Western Union | 4.32× | Business & Career |
| Borussia Dortmund | 1.53× | Sports |
| Pets | 1.7× | Pets & Animals |
| Vacations | 2.53× | Travel & Leisure |
| Tagesschau | 1.68× | Movies & TV |
| Google News | 3.53× | News |
| Transfermarkt | 2.34× | Sports |
| Jamie Lee Curtis | 5.64× | Movies & TV |
| Allgäu | 4.78× | Travel & Leisure |
| Jimmy Kimmel | 7.81× | Movies & TV |
| Headphones | 4.36× | Technology & Electronics |
| Creative Commons | 3.76× | Technology & Electronics |
| Automobiles | 1.64× | Cars & Mobility |
| Vacation rental | 3.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.8 |
| Risk Appetite | THRILL | 1.6 |
| Sustainability | BALANCE | 1.56 |
| Spirituality | BALANCE | 1.5 |
| Community Orientation | OPEN | 1.5 |
| Tradition | CONSERVATISM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 29.8% |
| United States | 27.3% |
| United Kingdom | 4.1% |
See Ontario audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Ontario have in Germany?
Ontario has an estimated audience of 589,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ontario fans?
40.9% of Ontario fans are female, 59.1% are male, with an average age of 39.4 years.
Which brands do Ontario fans like most?
Ontario fans show strongest brand affinity for Canada (7.09×), Satire (7.88×), and German television comedy (9.25×) over the country average.
Where do Ontario fans live in Germany?
Ontario fans in Germany are most concentrated in Nordrhein-Westfalen (reach 143,662), Bayern (reach 108,638), and Baden-Württemberg (reach 89,136). These three regions account for the largest share of the active audience.
What other brands do Ontario fans also like?
Beyond Ontario itself, the audience over-indexes on Satire (7.88×), German television comedy (9.25×), North Korea (15.19×), and Country rap (6.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.