Ontario Audience in Germany
A data profile of the people who buy, follow and care about Ontario in Germany — modelled from more than twelve digital signal sources. Ontario has an estimated audience of 589,298 people in Germany.
The average Ontario fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Canada, Google News, North Korea, with strongest over-indexing on Canada (6.26× the country average).
Demographically, the Ontario audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Ontario fan in Germany is more male, around 39.4 years old, with strong Risk Appetite tendencies and a notable affinity for Canada.
At a glance
The key figures that characterise the Ontario profile in Germany.
Search interest · 12-month trend
Demographics of Ontario fans
40.9% are female, 59.1% are male, average age 39.4.
Gender split
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 39.4 |
| Estimated audience size | 589,298 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Ontario audience comes from Germany.
| Country | Share |
|---|---|
| Canada | 29.8% |
| United States | 27.3% |
| United Kingdom | 4.1% |
Geography
Where the Ontario audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.22× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.12× | |
| 03 | Berlin | ~30K | 1.12× | |
| 04 | Hamburg | ~10K | 1.10× | |
| 05 | Bayern | ~100K | 1.09× | |
| 06 | Baden-Württemberg | ~90K | 1.09× | |
| 07 | Sachsen | ~30K | 1.07× | |
| 08 | Schleswig-Holstein | ~20K | 1.06× | |
| 09 | Bremen | ~5K | 1.02× | |
| 10 | Rheinland-Pfalz | ~30K | 0.99× | |
| 11 | Niedersachsen | ~50K | 0.95× | |
| 12 | Brandenburg | ~20K | 0.91× | |
| 13 | Saarland | ~6K | 0.89× | |
| 14 | Thüringen | ~10K | 0.87× | |
| 15 | Mecklenburg-Vorpommern | ~9K | 0.81× | |
| 16 | Sachsen-Anhalt | ~10K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Ontario audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | North Korea | Travel & Leisure | 12.36× | ||
| 02 | Mel Gibson | Movies & TV | 7.78× | ||
| 03 | Hertz | Cars & Mobility | 7.32× | ||
| 04 | Christina Ricci | Movies & TV | 6.64× | ||
| 05 | Jimmy Kimmel | Movies & TV | 6.52× | ||
| 06 | Canada | Travel & Leisure | 6.26× | ||
| 07 | Google News | News | 5.75× | ||
| 08 | Crime fiction | Literature | 3.36× | ||
| 09 | Art film | Movies & TV | 3.26× | ||
| 10 | Hugendubel | Shopping | 2.78× | ||
| 11 | Carcare | Cars & Mobility | 2.78× | ||
| 12 | Ski resort | Travel & Leisure | 2.64× | ||
| 13 | Transfermarkt | Sports | 2.33× | ||
| 14 | Tattoos | Fashion & Accessoires | 2.22× | ||
| 15 | Desserts | Food & Beverages | 2.07× | ||
| 16 | Tagesschau | Movies & TV | 1.89× | ||
| 17 | Nature | Home & Garden | 1.85× | ||
| 18 | Family | Kids & Family | 1.81× | ||
| 19 | Vacations | Travel & Leisure | 1.80× | ||
| 20 | Müller (company) | Food & Beverages | 1.52× |
Personality of the Ontario audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.89× | |
| Extroversion | THRILL | 1.76× | |
| Community Orientation | OPEN | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.89× | |
| Sports Activity | POWER | 0.89× |
Frequently asked questions
How many fans does Ontario have in Germany?
Ontario has an estimated audience of 589,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ontario fans?
40.9% of Ontario fans are female, 59.1% are male, with an average age of 39.4 years.
Which brands do Ontario fans like most?
Ontario fans show strongest brand affinity for Canada (6.26×), Google News (5.75×), and North Korea (12.36×) over the country average.
Where do Ontario fans live in Germany?
Ontario fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Ontario fans also like?
Beyond Ontario itself, the audience over-indexes on Google News (5.75×), North Korea (12.36×), Mel Gibson (7.78×), and Tagesschau (1.89×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
See Ontario audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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