Hertz Audience in Germany
Hertz has an estimated audience of 982,888 people in Germany. 41.2% are female, 58.8% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Radio broadcasting, Panathinaikos B.C., Wikipedia, Olympiacos B.C., Phil Collins.
The average Hertz fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Radio broadcasting, Panathinaikos B.C., Wikipedia, with strongest over-indexing on Radio broadcasting (10.58× the country average). Demographically, the Hertz audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing
Demographics of Hertz fans
| Metric | Value |
|---|---|
| Female | 41.2% |
| Male | 58.8% |
| Average age | 41.3 |
| Estimated audience size | 982,888 |
Audience persona
The typical Hertz fan in Germany is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Radio broadcasting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 216,001 | 1× |
| Bayern | 197,370 | 1.25× |
| Baden-Württemberg | 159,969 | 1.19× |
| Hessen | 119,266 | 1.59× |
| Niedersachsen | 79,431 | 0.83× |
| Berlin | 60,432 | 1.38× |
| Rheinland-Pfalz | 57,328 | 1.16× |
| Sachsen | 35,588 | 0.74× |
| Schleswig-Holstein | 31,076 | 0.88× |
| Hamburg | 28,369 | 1.28× |
| Brandenburg | 24,992 | 0.82× |
| Sachsen-Anhalt | 17,538 | 0.69× |
| Thüringen | 15,665 | 0.63× |
| Saarland | 10,689 | 0.89× |
| Mecklenburg-Vorpommern | 10,033 | 0.53× |
| Bremen | 9,580 | 1.14× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Radio broadcasting | 10.58× | Music & Radio |
| Panathinaikos B.C. | 47.27× | Sports |
| Wikipedia | 5.45× | Internet & Social Media |
| Olympiacos B.C. | 41.36× | Sports |
| Phil Collins | 10.82× | Music & Radio |
| AEK Athens F.C. | 33.58× | Sports |
| Hornbach | 4.92× | Shopping |
| Skroutz.gr | 56.57× | Shopping |
| Broadcasting | 4.57× | Movies & TV |
| Broadcast engineering | 13.18× | Business & Career |
| Display device | 8.25× | Technology & Electronics |
| Leisure | 3.65× | Travel & Leisure |
| Deutsche Bahn | 3.99× | Cars & Mobility |
| Wave | 16.62× | Travel & Leisure |
| Bild | 3.27× | News |
| Obi (store) | 3.56× | Shopping |
| Machine | 5.67× | Business & Career |
| Pleasure | 4.37× | Politics & Society |
| Globus Baumarkt | 4.04× | Shopping |
| Aral AG | 4× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.64 |
| Convenience Orientation | PREMIUM | 1.59 |
| Early Adopter Mentality | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.44 |
| Pet Ownership | JOY | 1.4 |
| Need for Security | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| China | 6.6% |
| Italy | 4.5% |
See Hertz audiences in other countries
More Car rental / sharing audiences in Germany
Frequently asked questions
How many fans does Hertz have in Germany?
Hertz has an estimated audience of 982,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hertz fans?
41.2% of Hertz fans are female, 58.8% are male, with an average age of 41.3 years.
Which brands do Hertz fans like most?
Hertz fans show strongest brand affinity for Radio broadcasting (10.58×), Panathinaikos B.C. (47.27×), and Wikipedia (5.45×) over the country average.
Where do Hertz fans live in Germany?
Hertz fans in Germany are most concentrated in Nordrhein-Westfalen (reach 216,001), Bayern (reach 197,370), and Baden-Württemberg (reach 159,969). These three regions account for the largest share of the active audience.
What other brands do Hertz fans also like?
Beyond Hertz itself, the audience over-indexes on Panathinaikos B.C. (47.27×), Wikipedia (5.45×), Olympiacos B.C. (41.36×), and Phil Collins (10.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hertz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.