MILES Target Market in Germany
A data profile of the people who buy, follow and care about MILES in Germany — modelled from more than twelve digital signal sources. MILES has an estimated audience of 785,447 people in Germany.
The average MILES fan in Germany is 38.9 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.
Top brand affinities include Sixt, Europcar, FlixBus, with strongest over-indexing on Sixt (10.83× the country average).
Demographically, the MILES audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MILES fan in Germany is more male, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Sixt.
At a glance
The key figures that characterise the MILES profile in Germany.
Search interest · 12-month trend
Customer demographics of MILES
30.5% are female, 69.5% are male, average age 38.9.
Gender split
| Metric | Value |
|---|---|
| Female | 30.5% |
| Male | 69.5% |
| Average age | 38.9 |
| Estimated audience size | 785,447 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide MILES audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.0% |
| Germany | 16.9% |
| Japan | 7.6% |
Geography
Where the MILES audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 3.60× | |
| 02 | Hamburg | ~60K | 3.19× | |
| 03 | Brandenburg | ~30K | 1.35× | |
| 04 | Bayern | ~100K | 1.15× | |
| 05 | Nordrhein-Westfalen | ~200K | 1.08× | |
| 06 | Schleswig-Holstein | ~30K | 1.06× | |
| 07 | Hessen | ~50K | 0.76× | |
| 08 | Baden-Württemberg | ~70K | 0.70× | |
| 09 | Bremen | ~4K | 0.58× | |
| 10 | Niedersachsen | ~40K | 0.48× | |
| 11 | Sachsen | ~20K | 0.42× | |
| 12 | Sachsen-Anhalt | ~8K | 0.42× | |
| 13 | Mecklenburg-Vorpommern | ~6K | 0.41× | |
| 14 | Rheinland-Pfalz | ~20K | 0.40× | |
| 15 | Saarland | ~4K | 0.40× | |
| 16 | Thüringen | ~8K | 0.39× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the MILES audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Zipcar | Cars & Mobility | 25.93× | ||
| 02 | Sixt | Cars & Mobility | 10.83× | ||
| 03 | Europcar | Cars & Mobility | 8.36× | ||
| 04 | RDS | Movies & TV | 7.68× | ||
| 05 | Škoda Kodiaq | Cars & Mobility | 4.03× | ||
| 06 | Used Cars | Cars & Mobility | 2.89× | ||
| 07 | FlixBus | Cars & Mobility | 2.83× | ||
| 08 | Bedroom furniture | Home & Garden | 2.81× | ||
| 09 | Esso | Cars & Mobility | 2.77× | ||
| 10 | Carpentry | Home & Garden | 2.32× | ||
| 11 | Used car | Cars & Mobility | 2.20× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 2.12× | ||
| 13 | Solar energy | Home & Garden | 2.09× | ||
| 14 | Ryanair | Travel & Leisure | 2.00× | ||
| 15 | Car rentals | Cars & Mobility | 1.93× | ||
| 16 | Škoda Auto | Cars & Mobility | 1.90× | ||
| 17 | Volkswagen | Cars & Mobility | 1.85× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.78× | ||
| 19 | House music | Music & Radio | 1.78× | ||
| 20 | Commerzbank | Business & Career | 1.53× |
Personality of the MILES audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.74× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Patriotism | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Mindfulness | BALANCE | 0.76× | |
| Design Affinity | PREMIUM | 0.77× |
Frequently asked questions
Who is MILES's target market in Germany?
MILES's target market in Germany covers an estimated 785,447 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MILES customers?
30.5% of the MILES audience are female, 69.5% are male, with an average age of 38.9 years.
Which brands do MILES fans like most?
MILES fans show strongest brand affinity for Sixt (10.83×), Europcar (8.36×), and FlixBus (2.83×) over the country average.
Where do MILES fans live in Germany?
MILES fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Berlin (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do MILES fans also like?
Beyond MILES itself, the audience over-indexes on Europcar (8.36×), FlixBus (2.83×), Ryanair (2×), and AutoScout24 (1.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Car rental / sharing audiences in Germany
See MILES audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for MILES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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