MILES Audience in Germany
MILES has an estimated audience of 752,948 people in Germany. 34.2% are female, 65.8% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: JACK & JONES, Sixt, Europcar, Transfermarkt, Vueling.
The average MILES fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include JACK & JONES, Sixt, Europcar, with strongest over-indexing on JACK & JONES (26.89× the country average). Demographically, the MILES audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing
Demographics of MILES fans
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 39.0 |
| Estimated audience size | 752,948 |
Audience persona
The typical MILES fan in Germany is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,586 | 1.16× |
| Bayern | 143,283 | 1.18× |
| Berlin | 126,203 | 3.75× |
| Baden-Württemberg | 71,299 | 0.69× |
| Hamburg | 54,485 | 3.2× |
| Hessen | 44,085 | 0.77× |
| Niedersachsen | 34,748 | 0.48× |
| Brandenburg | 30,340 | 1.3× |
| Schleswig-Holstein | 28,554 | 1.06× |
| Sachsen | 14,566 | 0.39× |
| Rheinland-Pfalz | 13,677 | 0.36× |
| Sachsen-Anhalt | 6,385 | 0.33× |
| Thüringen | 6,039 | 0.31× |
| Mecklenburg-Vorpommern | 3,615 | 0.25× |
| Bremen | 3,227 | 0.5× |
| Saarland | 2,443 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 26.89× | Fashion & Accessoires |
| Sixt | 8.36× | Cars & Mobility |
| Europcar | 8.43× | Cars & Mobility |
| Transfermarkt | 2.33× | Sports |
| Vueling | 8.28× | Travel & Leisure |
| Satire | 3.28× | Literature |
| RTL Television | 2.28× | Movies & TV |
| Volkswagen | 1.94× | Cars & Mobility |
| Škoda Auto | 1.99× | Cars & Mobility |
| Škoda Kodiaq | 4.23× | Cars & Mobility |
| AutoScout24 | 1.57× | Cars & Mobility |
| Ryanair | 1.66× | Travel & Leisure |
| Zipcar | 27.67× | Cars & Mobility |
| Ariana Grande | 3.19× | Music & Radio |
| Hundeurlaub | 5.06× | Pets & Animals |
| Electric guitar | 2.7× | Music & Radio |
| FlixBus | 2.2× | Cars & Mobility |
| Used car | 1.82× | Cars & Mobility |
| Ford Transit Connect | 15.04× | Cars & Mobility |
| German television comedy | 3.33× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| Indulgence | JOY | 1.13 |
| Career Orientation | POWER | 1.11 |
| Early Adopter Mentality | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 17.0% |
| Japan | 6.5% |
See MILES audiences in other countries
More Car rental / sharing audiences in Germany
Frequently asked questions
How many fans does MILES have in Germany?
MILES has an estimated audience of 752,948 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MILES fans?
34.2% of MILES fans are female, 65.8% are male, with an average age of 39.0 years.
Which brands do MILES fans like most?
MILES fans show strongest brand affinity for JACK & JONES (26.89×), Sixt (8.36×), and Europcar (8.43×) over the country average.
Where do MILES fans live in Germany?
MILES fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,586), Bayern (reach 143,283), and Berlin (reach 126,203). These three regions account for the largest share of the active audience.
What other brands do MILES fans also like?
Beyond MILES itself, the audience over-indexes on Sixt (8.36×), Europcar (8.43×), Transfermarkt (2.33×), and Vueling (8.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MILES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.