MILES Audience in United States

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MILES has an estimated audience of 808,902 people in United States. 26.7% are female, 73.3% are male, average age 36.9. Top regions: California, Texas, Florida. Top brand affinities: Hipster, War on Terror, Historic site, Vocal harmony, Elsword.

The average MILES fan in United States is 36.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hipster, War on Terror, Historic site, with strongest over-indexing on Hipster (20.87× the country average). Demographically, the MILES audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of MILES fans

Demographic split for MILES audience in United States
MetricValue
Female26.7%
Male73.3%
Average age36.9
Estimated audience size808,902

Audience persona

The typical MILES fan in United States is more male, around 36.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Hipster.

Top regions in United States

Top regions ranked by reach for MILES in United States
RegionReachAffinity
California99,2521.12×
Texas80,3511.16×
Florida56,7231.04×
New York48,0031.06×
Illinois29,4831.09×
Georgia28,0971.13×
Pennsylvania25,8540.95×
Ohio25,7631.03×
North Carolina24,3921×
Michigan21,6481.02×
New Jersey20,8301.01×
Virginia20,6291.05×
Washington18,5881.15×
Arizona17,3741.05×
Massachusetts16,7261.05×
Maryland16,5271.19×
Tennessee16,0740.99×
Colorado15,7811.24×
Wisconsin15,1311.24×
Alabama14,1861.26×
Indiana13,9620.94×
Missouri12,0470.92×
South Carolina11,4210.94×
Louisiana10,5671.01×
Kentucky10,1261×
Minnesota9,7750.84×
Oregon9,1150.98×
Oklahoma8,7350.97×
Kansas7,9731.25×
Connecticut7,7290.95×
Nevada7,5560.97×
Iowa7,4191.11×
Arkansas7,1461.07×
Mississippi6,6431×
Utah6,4810.89×
New Mexico4,1071.01×
Nebraska3,3900.84×
Idaho3,3730.83×
Hawaii3,2220.93×
West Virginia3,0570.81×
Maine2,8680.99×
Montana2,6191.17×
New Hampshire2,3960.75×
Washington, District of Columbia2,3850.98×
Delaware1,9660.88×
Rhode Island1,9040.74×
South Dakota1,5930.85×
Alaska1,5650.9×
North Dakota1,4640.88×
Vermont1,1470.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MILES audience
BrandAffinityCategory
Hipster20.87×Politics & Society
War on Terror15.69×Politics & Society
Historic site8.47×Arts & Culture
Vocal harmony6.87×Music & Radio
Elsword22.44×Games
Governor of Michigan7.19×Politics & Society
Life of Pi8.79×Movies & TV
MK3.78×Music & Radio
Grinch3.56×Movies & TV
Mathcore6.7×Music & Radio
Fairy godmother5.92×Literature
Tipsy Elves7.09×Shopping
Goop3.61×Internet & Social Media
TV Fanatic6.85×Movies & TV
N1 road (South Africa)2.64×Travel & Leisure
Acoustic music2.92×Music & Radio
Wow! Wow! Wubbzy!4.84×Movies & TV
JDSU1.82×Business & Career
Hibachi4.53×Food & Beverages
Notre Dame Fighting Irish football2.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MILES audience
TraitClusterScore
Luxury OrientationPREMIUM2.44
Risk AppetiteTHRILL2.29
Family OrientationCONSERVATISM1.98
Quality AwarenessPREMIUM1.45
Early Adopter MentalityPOWER1.39
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for MILES
CountryShare
United States18.3%
Germany17.0%
Japan6.5%

See MILES audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does MILES have in United States?

MILES has an estimated audience of 808,902 people in United States, concentrated in California and Texas.

What is the gender split and age of MILES fans?

26.7% of MILES fans are female, 73.3% are male, with an average age of 36.9 years.

Which brands do MILES fans like most?

MILES fans show strongest brand affinity for Hipster (20.87×), War on Terror (15.69×), and Historic site (8.47×) over the country average.

Where do MILES fans live in United States?

MILES fans in United States are most concentrated in California (reach 99,252), Texas (reach 80,351), and Florida (reach 56,723). These three regions account for the largest share of the active audience.

What other brands do MILES fans also like?

Beyond MILES itself, the audience over-indexes on War on Terror (15.69×), Historic site (8.47×), Vocal harmony (6.87×), and Elsword (22.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MILES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.