Rascasse Audience Intelligence

MILES Target Market in United States

A data profile of the people who buy, follow and care about MILES in United States — modelled from more than twelve digital signal sources. MILES has an estimated audience of 833,376 people in United States.

#9among Car rental / sharing in United States#2736among Brand in United States#811in Cars & Mobility

The average MILES fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carsharing, Enterprise Rent-A-Car, Family car, with strongest over-indexing on Carsharing (33.83× the country average).

Demographically, the MILES audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MILES fan in United States is more male, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Carsharing.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MILES profile in United States.

Audience size
833K
in United States
Gender
28.5%♀
71.5% male
Age
37.0
average years
Country rank
#26713
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of MILES

28.5% are female, 71.5% are male, average age 37.0.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for MILES audience in United States
MetricValue
Female28.5%
Male71.5%
Average age37.0
Estimated audience size833,376
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the MILES audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

18.0%

of the worldwide MILES audience comes from United States.

Worldwide audience distribution share by country for MILES
CountryShare
United States18.0%
Germany16.9%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MILES audience in United States is strongest.

Fig. 05

Top regions by affinity

MILES customers by region in United States
#RegionReachAffinity×
01Iowa~9K1.36×
02Alabama~10K1.27×
03Wisconsin~20K1.24×
04Kansas~8K1.22×
05Texas~80K1.17×
06Colorado~10K1.16×
07Montana~3K1.15×
08Georgia~30K1.10×
09Washington~20K1.06×
10Maryland~10K1.06×
11Arkansas~7K1.05×
12New Mexico~4K1.05×
13Alaska~2K1.05×
14California~90K1.04×
15Mississippi~7K1.04×
16Ohio~30K1.03×
17Michigan~20K1.03×
18Virginia~20K1.02×
19Indiana~20K1.02×
20Maine~3K1.02×
21Illinois~30K1.01×
22Arizona~20K1.01×
23Louisiana~10K1.01×
24Kentucky~10K1.01×
25Massachusetts~20K1.00×
26North Carolina~20K0.99×
27New York~40K0.98×
28Oklahoma~9K0.98×
29New Jersey~20K0.97×
30South Dakota~2K0.97×
31Tennessee~20K0.96×
32Florida~50K0.95×
33Pennsylvania~30K0.94×
34South Carolina~10K0.94×
35Oregon~9K0.94×
36Hawaii~3K0.94×
37North Dakota~2K0.94×
38Connecticut~8K0.93×
39Nevada~7K0.93×
40Missouri~10K0.92×
41Utah~7K0.92×
42Washington, District of Columbia~2K0.92×
43Nebraska~4K0.91×
44Idaho~4K0.90×
45Delaware~2K0.90×
46West Virginia~3K0.89×
47Vermont~1K0.87×
48Minnesota~10K0.82×
49New Hampshire~3K0.82×
50Rhode Island~2K0.82×
Fig. 06

Affinity by region

Affinity by region — MILES, United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MILES audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MILES audience
#·InterestCategoryAffinity×
01CarsharingCars & Mobility33.83×
02SixtCars & Mobility9.95×
03City carCars & Mobility8.88×
04Rim (wheel)Cars & Mobility7.82×
05Family carCars & Mobility7.16×
06Enterprise Rent-A-CarCars & Mobility7.07×
07Kwik TripShopping5.54×
08Public StorageBusiness & Career5.29×
09CarcareCars & Mobility4.89×
10VolkswagenCars & Mobility4.08×
11Auto showCars & Mobility3.92×
12HatchbackCars & Mobility3.46×
13QuikTripShopping2.65×
14Discount TireShopping2.55×
15Advance Auto PartsCars & Mobility2.42×
16CarGurusCars & Mobility2.38×
17O'Reilly Auto PartsCars & Mobility2.36×
18AutoZoneCars & Mobility2.17×
19Used carCars & Mobility1.94×
20SUVsCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MILES audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MILES audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.33×
Risk AppetiteTHRILL1.56×
Quality AwarenessPREMIUM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MILES audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
CreativityOPEN0.78×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is MILES's target market in United States?

MILES's target market in United States covers an estimated 833,376 people, concentrated in California and Texas.

02

What is the gender split and age of MILES customers?

28.5% of the MILES audience are female, 71.5% are male, with an average age of 37.0 years.

03

Which brands do MILES fans like most?

MILES fans show strongest brand affinity for Carsharing (33.83×), Enterprise Rent-A-Car (7.07×), and Family car (7.16×) over the country average.

04

Where do MILES fans live in United States?

MILES fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do MILES fans also like?

Beyond MILES itself, the audience over-indexes on Enterprise Rent-A-Car (7.07×), Family car (7.16×), City car (8.88×), and AutoZone (2.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car rental / sharing audiences in United States

See MILES audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MILES. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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