National Car Rental Audience in United States

National Car Rental logo

National Car Rental has an estimated audience of 5,393,841 people in United States. 54.6% are female, 45.4% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Hostelling International, RV Trader, Alamo Rent a Car, Day.

The average National Car Rental fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Hostelling International, RV Trader, with strongest over-indexing on Enterprise Rent-A-Car (11.34× the country average). Demographically, the National Car Rental audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

Demographics of National Car Rental fans

Demographic split for National Car Rental audience in United States
MetricValue
Female54.6%
Male45.4%
Average age33.9
Estimated audience size5,393,841

Audience persona

The typical National Car Rental fan in United States is balanced, around 33.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for National Car Rental in United States
RegionReachAffinity
California660,0241.11×
Texas564,6231.22×
Florida526,2211.44×
New York278,3890.92×
Illinois237,1511.32×
Georgia190,9521.15×
North Carolina175,7731.08×
Pennsylvania163,9100.9×
Ohio161,5680.97×
Michigan159,6381.13×
Virginia149,4951.14×
Colorado130,0491.53×
New Jersey124,8620.91×
Tennessee122,4391.13×
Missouri121,7051.4×
Arizona119,0291.08×
Indiana111,3361.13×
Washington111,2871.03×
Minnesota107,3251.39×
Massachusetts99,2130.93×
Wisconsin84,0641.04×
Maryland82,6800.89×
South Carolina79,8670.98×
Hawaii75,8823.27×
Nevada64,7161.24×
Kentucky60,1470.89×
Utah59,2811.23×
Louisiana59,0940.85×
Oregon53,4610.86×
Alabama51,0230.68×
Connecticut46,6810.86×
Oklahoma44,5220.74×
Kansas39,6680.93×
Iowa32,3750.73×
New Mexico30,8681.14×
Arkansas30,3500.68×
Idaho24,7420.91×
Nebraska24,2040.89×
Mississippi23,2930.52×
New Hampshire17,1120.81×
Washington, District of Columbia16,8181.04×
Rhode Island15,6060.91×
Montana13,5830.91×
Maine12,9050.67×
Alaska9,8890.86×
West Virginia9,1790.37×
Delaware9,1710.62×
North Dakota7,9100.71×
South Dakota6,8470.55×
Vermont6,2400.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Car Rental audience
BrandAffinityCategory
Enterprise Rent-A-Car11.34×Cars & Mobility
Hostelling International8.62×Travel & Leisure
RV Trader16.58×Shopping
Alamo Rent a Car14.66×Cars & Mobility
Day3.2×Business & Career
Food1.59×Food & Beverages
Chick-fil-A2.41×Food & Beverages
Panera Bread2.71×Food & Beverages
Home Design3.15×Home & Garden
Dairy Queen3.25×Food & Beverages
Popeyes Louisiana Kitchen3.92×Food & Beverages
Five Guys3.61×Food & Beverages
Bank of America1.97×Business & Career
Word search9.69×Games
Shake Shack4.36×Food & Beverages
TransUnion6.48×Technology & Electronics
Sixt11.08×Cars & Mobility
MapQuest6.47×Internet & Social Media
RVShare13.68×Cars & Mobility
Chipotle Mexican Grill2.37×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Car Rental audience
TraitClusterScore
Luxury OrientationPREMIUM3.67
IndulgenceJOY3.52
Quality AwarenessPREMIUM3.22
Family OrientationCONSERVATISM2.7
Pet OwnershipJOY2.66
Convenience OrientationPREMIUM2.1

Worldwide distribution

Worldwide audience distribution share by country for National Car Rental
CountryShare
United States67.6%
Canada5.5%
Japan3.2%

See National Car Rental audiences in other countries

More Car rental / sharing audiences in United States

Frequently asked questions

How many fans does National Car Rental have in United States?

National Car Rental has an estimated audience of 5,393,841 people in United States, concentrated in California and Texas.

What is the gender split and age of National Car Rental fans?

54.6% of National Car Rental fans are female, 45.4% are male, with an average age of 33.9 years.

Which brands do National Car Rental fans like most?

National Car Rental fans show strongest brand affinity for Enterprise Rent-A-Car (11.34×), Hostelling International (8.62×), and RV Trader (16.58×) over the country average.

Where do National Car Rental fans live in United States?

National Car Rental fans in United States are most concentrated in California (reach 660,024), Texas (reach 564,623), and Florida (reach 526,221). These three regions account for the largest share of the active audience.

What other brands do National Car Rental fans also like?

Beyond National Car Rental itself, the audience over-indexes on Hostelling International (8.62×), RV Trader (16.58×), Alamo Rent a Car (14.66×), and Day (3.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Car Rental. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.