Hertz Audience in United States
Hertz has an estimated audience of 10,566,662 people in United States. 38.2% are female, 61.8% are male, average age 42.4. Top regions: California, Texas, Florida.
The average Hertz fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing
Demographics of Hertz fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 42.4 |
| Estimated audience size | 10,566,662 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,594,829 | 1.37× |
| Texas | 1,123,314 | 1.24× |
| Florida | 1,101,826 | 1.54× |
| New York | 807,985 | 1.37× |
| Georgia | 460,764 | 1.42× |
| Illinois | 418,726 | 1.19× |
| North Carolina | 322,106 | 1.01× |
| Pennsylvania | 310,483 | 0.87× |
| Michigan | 296,880 | 1.07× |
| Virginia | 292,459 | 1.14× |
| Massachusetts | 289,084 | 1.39× |
| New Jersey | 281,140 | 1.05× |
| Arizona | 280,485 | 1.3× |
| Ohio | 270,007 | 0.83× |
| Colorado | 247,232 | 1.48× |
| Washington | 212,141 | 1.0× |
| Tennessee | 209,113 | 0.99× |
| Maryland | 180,890 | 1.0× |
| Missouri | 161,554 | 0.95× |
| Alabama | 154,459 | 1.05× |
| Nevada | 152,559 | 1.49× |
| Indiana | 152,397 | 0.79× |
| Louisiana | 147,592 | 1.08× |
| Connecticut | 138,951 | 1.31× |
| South Carolina | 137,508 | 0.86× |
| Minnesota | 129,329 | 0.85× |
| Wisconsin | 114,266 | 0.72× |
| Oregon | 112,900 | 0.93× |
| Utah | 101,714 | 1.07× |
| Hawaii | 100,913 | 2.22× |
| Oklahoma | 96,508 | 0.82× |
| Kentucky | 95,692 | 0.72× |
| Kansas | 75,973 | 0.91× |
| Iowa | 66,945 | 0.77× |
| Arkansas | 60,598 | 0.7× |
| Mississippi | 55,809 | 0.64× |
| Washington, District of Columbia | 47,177 | 1.49× |
| New Mexico | 46,935 | 0.89× |
| New Hampshire | 36,989 | 0.89× |
| Nebraska | 36,061 | 0.68× |
| Idaho | 35,455 | 0.67× |
| Rhode Island | 34,464 | 1.02× |
| Maine | 29,746 | 0.79× |
| Delaware | 25,602 | 0.88× |
| West Virginia | 23,824 | 0.48× |
| Montana | 23,251 | 0.79× |
| Alaska | 17,978 | 0.8× |
| Vermont | 14,907 | 0.8× |
| North Dakota | 12,839 | 0.59× |
| Wyoming | 10,751 | 0.69× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| China | 6.3% |
| Australia | 4.5% |
See Hertz audiences in other countries
More Car rental / sharing audiences in United States
- Enterprise Rent-A-Car (26,564,257)
- Uber (14,646,250)
- National Car Rental (5,393,841)
- Lyft (4,516,337)
- Alamo Rent a Car (2,540,824)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hertz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.