Rascasse Audience Intelligence

Hertz Target Market in United States

A data profile of the people who buy, follow and care about Hertz in United States — modelled from more than twelve digital signal sources. Hertz has an estimated audience of 10,324,343 people in United States.

#3among Car rental / sharing in United States#354among Brand in United States#140in Cars & Mobility

The average Hertz fan in United States is 42.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hertz profile in United States.

Audience size
10.3M
in United States
Gender
38.2%♀
61.8% male
Age
42.4
average years
Country rank
#3466
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hertz

38.2% are female, 61.8% are male, average age 42.4.

Fig. 02

Gender split

38.2%
Female
61.8%
Male
Demographic split for Hertz audience in United States
MetricValue
Female38.2%
Male61.8%
Average age42.4
Estimated audience size10,324,343
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Hertz audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4926%
50+25%
Fig. 04

Worldwide distribution

33.0%

of the worldwide Hertz audience comes from United States.

Worldwide audience distribution share by country for Hertz
CountryShare
United States33.0%
China6.4%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hertz audience in United States is strongest.

Fig. 05

Top regions by affinity

Hertz customers by region in United States
#RegionReachAffinity×
01Hawaii~100K2.54×
02Florida~1M1.53×
03Nevada~200K1.53×
04Washington, District of Columbia~50K1.47×
05Colorado~200K1.44×
06Georgia~400K1.36×
07Massachusetts~300K1.36×
08New York~800K1.34×
09California~1.5M1.32×
10Connecticut~100K1.31×
11Arizona~300K1.21×
12Texas~1M1.16×
13Illinois~400K1.13×
14Virginia~300K1.11×
15Louisiana~100K1.07×
16Utah~100K1.07×
17Michigan~300K1.06×
18Rhode Island~40K1.05×
19New Jersey~300K1.02×
20Alabama~100K1.00×
21Tennessee~200K0.98×
22Maryland~200K0.98×
23North Carolina~300K0.97×
24Washington~200K0.97×
25Missouri~200K0.93×
26New Mexico~50K0.92×
27Delaware~30K0.92×
28Oregon~100K0.91×
29New Hampshire~40K0.91×
30Kansas~70K0.90×
31Vermont~20K0.87×
32Minnesota~100K0.86×
33Pennsylvania~300K0.85×
34Montana~20K0.85×
35South Carolina~100K0.84×
36Alaska~20K0.84×
37Ohio~300K0.83×
38Oklahoma~90K0.81×
39Maine~30K0.80×
40Indiana~100K0.78×
41Iowa~70K0.76×
42Wyoming~10K0.75×
43Kentucky~100K0.74×
44Wisconsin~100K0.71×
45Arkansas~60K0.70×
46Nebraska~40K0.70×
47Idaho~40K0.69×
48Mississippi~60K0.66×
49North Dakota~10K0.64×
50West Virginia~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Hertz, United States
0.53×1.00×2.54×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hertz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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