Hertz Audience in United States
Hertz has an estimated audience of 10,566,662 people in United States. 38.2% are female, 61.8% are male, average age 42.4. Top regions: California, Texas, Florida.
The average Hertz fan in United States is 42.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Hertz audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Car rental / sharing
Demographics of Hertz fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 42.4 |
| Estimated audience size | 10,566,662 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,594,829 | 1.37× |
| Texas | 1,123,315 | 1.24× |
| Florida | 1,101,826 | 1.54× |
| New York | 807,985 | 1.37× |
| Georgia | 460,765 | 1.42× |
| Illinois | 418,727 | 1.19× |
| North Carolina | 322,106 | 1.01× |
| Pennsylvania | 310,484 | 0.87× |
| Michigan | 296,880 | 1.07× |
| Virginia | 292,460 | 1.14× |
| Massachusetts | 289,084 | 1.39× |
| New Jersey | 281,141 | 1.05× |
| Arizona | 280,486 | 1.3× |
| Ohio | 270,007 | 0.83× |
| Colorado | 247,233 | 1.48× |
| Washington | 212,142 | 1× |
| Tennessee | 209,113 | 0.99× |
| Maryland | 180,890 | 1× |
| Missouri | 161,554 | 0.95× |
| Alabama | 154,460 | 1.05× |
| Nevada | 152,559 | 1.49× |
| Indiana | 152,398 | 0.79× |
| Louisiana | 147,592 | 1.08× |
| Connecticut | 138,952 | 1.31× |
| South Carolina | 137,509 | 0.86× |
| Minnesota | 129,329 | 0.85× |
| Wisconsin | 114,266 | 0.72× |
| Oregon | 112,901 | 0.93× |
| Utah | 101,715 | 1.07× |
| Hawaii | 100,914 | 2.22× |
| Oklahoma | 96,509 | 0.82× |
| Kentucky | 95,693 | 0.72× |
| Kansas | 75,974 | 0.91× |
| Iowa | 66,946 | 0.77× |
| Arkansas | 60,598 | 0.7× |
| Mississippi | 55,809 | 0.64× |
| Washington, District of Columbia | 47,178 | 1.49× |
| New Mexico | 46,936 | 0.89× |
| New Hampshire | 36,989 | 0.89× |
| Nebraska | 36,062 | 0.68× |
| Idaho | 35,455 | 0.67× |
| Rhode Island | 34,464 | 1.02× |
| Maine | 29,747 | 0.79× |
| Delaware | 25,603 | 0.88× |
| West Virginia | 23,824 | 0.48× |
| Montana | 23,252 | 0.79× |
| Alaska | 17,978 | 0.8× |
| Vermont | 14,907 | 0.8× |
| North Dakota | 12,840 | 0.59× |
| Wyoming | 10,751 | 0.69× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.48 |
| Luxury Orientation | PREMIUM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.31 |
| Need for Security | CONSERVATISM | 1.27 |
| Convenience Orientation | PREMIUM | 1.24 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| China | 6.6% |
| Italy | 4.5% |
See Hertz audiences in other countries
More Car rental / sharing audiences in United States
- Enterprise Rent-A-Car (26,564,257)
- Uber (14,646,250)
- National Car Rental (5,393,841)
- Lyft (4,516,337)
- Alamo Rent a Car (2,540,824)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hertz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.