TransUnion Audience in United States

TransUnion logo

TransUnion has an estimated audience of 5,191,844 people in United States. 52.2% are female, 47.8% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Hostelling International, Bank of America, Laura Dern, Anjelica Huston, CheapOair.

The average TransUnion fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hostelling International, Bank of America, Laura Dern, with strongest over-indexing on Hostelling International (67.16× the country average). Demographically, the TransUnion audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of TransUnion fans

Demographic split for TransUnion audience in United States
MetricValue
Female52.2%
Male47.8%
Average age43.1
Estimated audience size5,191,844

Audience persona

The typical TransUnion fan in United States is balanced, around 43.1 years old, with strong Family Orientation tendencies and a notable affinity for Hostelling International.

Top regions in United States

Top regions ranked by reach for TransUnion in United States
RegionReachAffinity
California633,1161.11×
Texas508,6651.14×
Florida431,4651.23×
New York291,7551.01×
Georgia265,3271.66×
Illinois237,2331.37×
Ohio186,9611.17×
Pennsylvania180,7401.03×
North Carolina172,6211.1×
Virginia146,5131.16×
Michigan145,0131.07×
New Jersey132,3191×
Washington119,1551.14×
Massachusetts113,7111.11×
Tennessee111,8501.07×
Colorado110,3941.35×
Arizona103,3840.98×
Maryland102,8271.15×
Indiana101,8081.07×
Missouri92,9171.11×
South Carolina87,6671.12×
Wisconsin83,6351.07×
Louisiana76,5191.14×
Alabama68,1260.94×
Minnesota67,5780.91×
Oregon64,3411.08×
Nevada58,8581.17×
Kentucky53,8610.83×
Connecticut53,4341.03×
Oklahoma53,0150.92×
Kansas40,4410.99×
Mississippi40,3190.94×
Arkansas40,0230.94×
Utah38,2720.82×
Iowa31,8280.74×
Idaho22,8460.88×
New Mexico22,4050.86×
New Hampshire21,1901.04×
Nebraska18,7140.72×
Hawaii17,8760.8×
Rhode Island17,8711.08×
Maine17,4720.94×
Washington, District of Columbia17,4591.12×
West Virginia16,6020.69×
Delaware15,7141.1×
Montana11,5820.8×
South Dakota7,5190.63×
Vermont7,3940.81×
Alaska6,5780.59×
North Dakota6,2730.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TransUnion audience
BrandAffinityCategory
Hostelling International67.16×Travel & Leisure
Bank of America17.01×Business & Career
Laura Dern71.08×Movies & TV
Anjelica Huston63.62×Movies & TV
CheapOair38.05×Travel & Leisure
Hotel Tonight67.89×Travel & Leisure
CDW75.85×Technology & Electronics
Sideways48.98×Movies & TV
National Car Rental28.84×Cars & Mobility
V for Vendetta (film)47.11×Movies & TV
Hope Springs (2012 film)121.02×Movies & TV
Omio128.75×Travel & Leisure
Turo28.66×Cars & Mobility
Super 8 (film)36.84×Movies & TV
Shawn Johnson67.33×Sports
Eurostar86.31×Cars & Mobility
FlyerTalk134.76×Internet & Social Media
Stanley Steemer46.97×Home & Garden
Yahoo! Travel143.28×
Copa Airlines41.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TransUnion audience
TraitClusterScore
Family OrientationCONSERVATISM2.32
IndulgenceJOY2.23
Career OrientationPOWER2.11
Pet OwnershipJOY1.93
TravellingTHRILL1.62
Quality AwarenessPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for TransUnion
CountryShare
United States67.9%
Canada6.2%
Dominican Republic5.1%

See TransUnion audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does TransUnion have in United States?

TransUnion has an estimated audience of 5,191,844 people in United States, concentrated in California and Texas.

What is the gender split and age of TransUnion fans?

52.2% of TransUnion fans are female, 47.8% are male, with an average age of 43.1 years.

Which brands do TransUnion fans like most?

TransUnion fans show strongest brand affinity for Hostelling International (67.16×), Bank of America (17.01×), and Laura Dern (71.08×) over the country average.

Where do TransUnion fans live in United States?

TransUnion fans in United States are most concentrated in California (reach 633,116), Texas (reach 508,665), and Florida (reach 431,465). These three regions account for the largest share of the active audience.

What other brands do TransUnion fans also like?

Beyond TransUnion itself, the audience over-indexes on Bank of America (17.01×), Laura Dern (71.08×), Anjelica Huston (63.62×), and CheapOair (38.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TransUnion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.