Rascasse Audience Intelligence

TransUnion Target Market in United States

A data profile of the people who buy, follow and care about TransUnion in United States — modelled from more than twelve digital signal sources. TransUnion has an estimated audience of 5,559,087 people in United States.

#1among Consumer electronics in United States#628among Brand in United States#267in Technology & Electronics

The average TransUnion fan in United States is 43.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hostelling International, Bank of America, Laura Dern, with strongest over-indexing on Hostelling International (67.16× the country average).

Demographically, the TransUnion audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TransUnion fan in United States is balanced, around 43.1 years old, with strong Travelling tendencies and a notable affinity for Hostelling International.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TransUnion profile in United States.

Audience size
5.6M
in United States
Gender
52.2%♀
47.8% male
Age
43.1
average years
Country rank
#6100
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TransUnion

52.2% are female, 47.8% are male, average age 43.1.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for TransUnion audience in United States
MetricValue
Female52.2%
Male47.8%
Average age43.1
Estimated audience size5,559,087
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the TransUnion audience in United States
Age bracketShare%
16-199%
20-2916%
30-3923%
40-4927%
50+24%
Fig. 04

Worldwide distribution

69.1%

of the worldwide TransUnion audience comes from United States.

Worldwide audience distribution share by country for TransUnion
CountryShare
United States69.1%
Canada5.8%
Dominican Republic4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TransUnion audience in United States is strongest.

Fig. 05

Top regions by affinity

TransUnion customers by region in United States
#RegionReachAffinity×
01Georgia~300K1.65×
02Illinois~200K1.37×
03Colorado~100K1.27×
04Florida~400K1.21×
05Louisiana~80K1.20×
06Nevada~60K1.18×
07Maryland~100K1.16×
08South Carolina~90K1.16×
09Delaware~20K1.16×
10Ohio~200K1.15×
11Missouri~90K1.12×
12Texas~500K1.11×
13Virginia~100K1.10×
14North Carolina~200K1.09×
15Mississippi~50K1.09×
16Tennessee~100K1.08×
17Indiana~100K1.08×
18Alabama~80K1.08×
19Wisconsin~80K1.07×
20Washington, District of Columbia~20K1.07×
21Michigan~100K1.05×
22Washington~100K1.05×
23Rhode Island~20K1.05×
24Oregon~60K1.03×
25California~600K1.02×
26Massachusetts~100K1.02×
27New Hampshire~20K1.02×
28Pennsylvania~200K1.01×
29Connecticut~50K1.00×
30Arkansas~40K1.00×
31Arizona~100K0.98×
32Kansas~40K0.98×
33Oklahoma~50K0.95×
34Maine~20K0.95×
35New Jersey~100K0.92×
36New York~300K0.91×
37New Mexico~20K0.89×
38Idaho~20K0.88×
39Minnesota~60K0.87×
40Kentucky~60K0.87×
41Montana~10K0.85×
42Vermont~7K0.82×
43Hawaii~20K0.81×
44Utah~40K0.79×
45Iowa~30K0.77×
46West Virginia~20K0.76×
47Nebraska~20K0.74×
48South Dakota~8K0.67×
49Alaska~7K0.67×
50North Dakota~7K0.65×
Fig. 06

Affinity by region

Affinity by region — TransUnion, United States
0.65×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TransUnion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TransUnion audience
#·InterestCategoryAffinity×
01Yahoo! TravelWebsite / Newspaper / Magazine143.28×
02FlyerTalkInternet & Social Media134.76×
03OmioTravel & Leisure128.75×
04Hope Springs (2012 film)Movies & TV121.02×
05EurostarCars & Mobility86.31×
06CDWTechnology & Electronics75.85×
07Laura DernMovies & TV71.08×
08Hotel TonightTravel & Leisure67.89×
09Shawn JohnsonSports67.33×
10Hostelling InternationalTravel & Leisure67.16×
11Anjelica HustonMovies & TV63.62×
12The A-TeamMovies & TV56.90×
13SidewaysMovies & TV48.98×
14V for Vendetta (film)Movies & TV47.11×
15Stanley SteemerHome & Garden46.97×
16CheapOairTravel & Leisure38.05×
17Super 8 (film)Movies & TV36.84×
18National Car RentalCars & Mobility28.84×
19TuroCars & Mobility28.66×
20Bank of AmericaBusiness & Career17.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TransUnion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TransUnion audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.07×
Career OrientationPOWER1.54×
Price SensitivityPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TransUnion audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
TraditionCONSERVATISM0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TransUnion's target market in United States?

TransUnion's target market in United States covers an estimated 5,559,087 people, concentrated in California and Texas.

02

What is the gender split and age of TransUnion customers?

52.2% of the TransUnion audience are female, 47.8% are male, with an average age of 43.1 years.

03

Which brands do TransUnion fans like most?

TransUnion fans show strongest brand affinity for Hostelling International (67.16×), Bank of America (17.01×), and Laura Dern (71.08×) over the country average.

04

Where do TransUnion fans live in United States?

TransUnion fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do TransUnion fans also like?

Beyond TransUnion itself, the audience over-indexes on Bank of America (17.01×), Laura Dern (71.08×), Anjelica Huston (63.62×), and CheapOair (38.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consumer electronics audiences in United States

See TransUnion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TransUnion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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