Rascasse Audience Intelligence

Nokia Target Market in United States

A data profile of the people who buy, follow and care about Nokia in United States — modelled from more than twelve digital signal sources. Nokia has an estimated audience of 2,350,631 people in United States.

#5among Consumer electronics in United States#1263among Brand in United States#469in Technology & Electronics

The average Nokia fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Mobile operating system, T-Mobile, with strongest over-indexing on Google News (3.46× the country average).

Demographically, the Nokia audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nokia fan in United States is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Google News.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nokia profile in United States.

Audience size
2.4M
in United States
Gender
28.4%♀
71.6% male
Age
39.3
average years
Country rank
#12508
Brand in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nokia

28.4% are female, 71.6% are male, average age 39.3.

Fig. 02

Gender split

28.4%
Female
71.6%
Male
Demographic split for Nokia audience in United States
MetricValue
Female28.4%
Male71.6%
Average age39.3
Estimated audience size2,350,631
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Nokia audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3918%
40-4918%
50+23%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Nokia audience comes from United States.

Worldwide audience distribution share by country for Nokia
CountryShare
India11.2%
United States11.1%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nokia audience in United States is strongest.

Fig. 05

Top regions by affinity

Nokia customers by region in United States
#RegionReachAffinity×
01California~400K1.41×
02Texas~300K1.36×
03New Jersey~80K1.27×
04New York~200K1.23×
05Washington~60K1.23×
06Louisiana~40K1.23×
07Georgia~90K1.17×
08Illinois~90K1.14×
09Alaska~6K1.14×
10Florida~200K1.13×
11Massachusetts~50K1.13×
12Virginia~70K1.12×
13Washington, District of Columbia~8K1.09×
14Mississippi~20K1.05×
15Maryland~40K1.04×
16Hawaii~10K1.04×
17Oklahoma~30K1.03×
18Pennsylvania~80K1.02×
19Kentucky~30K1.02×
20Connecticut~20K1.02×
21North Carolina~70K1.01×
22Kansas~20K1.01×
23Indiana~40K1.00×
24Oregon~30K0.99×
25Arkansas~20K0.99×
26Maine~9K0.99×
27Arizona~50K0.97×
28Colorado~40K0.95×
29Nevada~20K0.95×
30Tennessee~50K0.94×
31Alabama~30K0.94×
32Utah~20K0.94×
33Missouri~40K0.93×
34South Carolina~30K0.93×
35New Mexico~10K0.93×
36Nebraska~10K0.93×
37Rhode Island~7K0.92×
38Iowa~20K0.91×
39Idaho~10K0.91×
40South Dakota~5K0.91×
41Ohio~70K0.90×
42North Dakota~4K0.90×
43Minnesota~30K0.89×
44New Hampshire~8K0.88×
45Michigan~50K0.86×
46Delaware~6K0.86×
47Wisconsin~30K0.85×
48West Virginia~9K0.84×
49Montana~5K0.79×
50Vermont~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Nokia, United States
0.79×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nokia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nokia audience
#·InterestCategoryAffinity×
01National Taiwan University of Science and TechnologyBusiness & Career48.11×
02Mobile computingTechnology & Electronics10.66×
03Mobile operating systemTechnology & Electronics10.54×
04Personal digital assistantTechnology & Electronics6.68×
05MotorolaTechnology & Electronics6.50×
06FlashlightTechnology & Electronics4.15×
07Straight TalkTechnology & Electronics3.62×
08Google NewsNews3.46×
09Verizon WirelessTechnology & Electronics3.40×
10K (anime)Literature3.18×
11Battery (electricity)Home & Garden2.98×
12Boost MobileTechnology & Electronics2.70×
13Real-time strategyGames2.33×
14T-MobileTechnology & Electronics1.98×
15Advance Auto PartsCars & Mobility1.98×
16AutoZoneCars & Mobility1.84×
17Best BuyShopping1.77×
18Staples Inc.Business & Career1.60×
19Online gamesGames1.57×
20Game consolesTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nokia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nokia audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.31×
Early Adopter MentalityPOWER1.29×
PatriotismCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nokia audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.84×
TravellingTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nokia's target market in United States?

Nokia's target market in United States covers an estimated 2,350,631 people, concentrated in California and Texas.

02

What is the gender split and age of Nokia customers?

28.4% of the Nokia audience are female, 71.6% are male, with an average age of 39.3 years.

03

Which brands do Nokia fans like most?

Nokia fans show strongest brand affinity for Google News (3.46×), Mobile operating system (10.54×), and T-Mobile (1.98×) over the country average.

04

Where do Nokia fans live in United States?

Nokia fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nokia fans also like?

Beyond Nokia itself, the audience over-indexes on Mobile operating system (10.54×), T-Mobile (1.98×), Personal digital assistant (6.68×), and Verizon Wireless (3.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consumer electronics audiences in United States

See Nokia audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nokia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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