Nokia Audience in United States

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Nokia has an estimated audience of 2,399,489 people in United States. 28.4% are female, 71.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Google News, Mobile operating system, T-Mobile, Personal digital assistant, AutoZone.

The average Nokia fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google News, Mobile operating system, T-Mobile, with strongest over-indexing on Google News (3.46× the country average). Demographically, the Nokia audience skews more male with an average age of 39.3, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of Nokia fans

Demographic split for Nokia audience in United States
MetricValue
Female28.4%
Male71.6%
Average age39.3
Estimated audience size2,399,489

Audience persona

The typical Nokia fan in United States is more male, around 39.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Nokia in United States
RegionReachAffinity
California352,4341.34×
Texas299,2711.45×
Florida198,4161.22×
New York172,4481.29×
Illinois96,5371.21×
Georgia89,4981.21×
Pennsylvania80,2340.99×
New Jersey80,1061.31×
North Carolina74,2961.03×
Ohio70,7440.96×
Virginia67,4581.15×
Washington60,4681.26×
Michigan58,6240.93×
Massachusetts54,4111.15×
Arizona47,0400.96×
Tennessee46,3140.96×
Indiana43,5640.99×
Maryland43,3581.05×
Colorado38,1351.01×
Missouri36,3910.94×
Minnesota32,3080.94×
South Carolina32,2090.89×
Kentucky30,9681.03×
Louisiana30,9031×
Wisconsin30,6700.85×
Alabama29,5720.88×
Oregon29,1221.06×
Oklahoma28,7851.08×
Connecticut23,3310.97×
Nevada22,6330.98×
Mississippi21,3301.08×
Kansas20,6821.09×
Utah20,3160.95×
Arkansas19,8871.01×
Iowa18,1060.92×
New Mexico11,1560.93×
Nebraska10,8180.9×
Hawaii10,7241.04×
Idaho10,6270.88×
West Virginia8,9610.8×
Washington, District of Columbia8,4381.17×
New Hampshire7,5860.8×
Maine7,2320.84×
Rhode Island6,9700.91×
Alaska5,8651.14×
Delaware5,1750.78×
Montana4,8020.72×
South Dakota4,3360.78×
North Dakota4,1100.83×
Vermont2,9030.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nokia audience
BrandAffinityCategory
Google News3.46×News
Mobile operating system10.54×Technology & Electronics
T-Mobile1.98×Technology & Electronics
Personal digital assistant6.68×Technology & Electronics
AutoZone1.84×Cars & Mobility
Verizon Wireless3.4×Technology & Electronics
Best Buy1.77×Shopping
Mobile computing10.66×Technology & Electronics
Battery (electricity)2.98×Home & Garden
National Taiwan University of Science and Technology48.11×Business & Career
K (anime)3.18×Literature
Motorola6.5×Technology & Electronics
Online games1.57×Games
Straight Talk3.62×Technology & Electronics
Boost Mobile2.7×Technology & Electronics
Flashlight4.15×Technology & Electronics
Advance Auto Parts1.98×Cars & Mobility
Game consoles1.54×Technology & Electronics
Staples Inc.1.6×Business & Career
Real-time strategy2.33×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nokia audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Convenience OrientationPREMIUM1.74
Family OrientationCONSERVATISM1.63
Early Adopter MentalityPOWER1.24
Need for SecurityCONSERVATISM1.2
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Nokia
CountryShare
United States11.4%
India11.3%
Brazil4.8%

See Nokia audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does Nokia have in United States?

Nokia has an estimated audience of 2,399,489 people in United States, concentrated in California and Texas.

What is the gender split and age of Nokia fans?

28.4% of Nokia fans are female, 71.6% are male, with an average age of 39.3 years.

Which brands do Nokia fans like most?

Nokia fans show strongest brand affinity for Google News (3.46×), Mobile operating system (10.54×), and T-Mobile (1.98×) over the country average.

Where do Nokia fans live in United States?

Nokia fans in United States are most concentrated in California (reach 352,434), Texas (reach 299,271), and Florida (reach 198,416). These three regions account for the largest share of the active audience.

What other brands do Nokia fans also like?

Beyond Nokia itself, the audience over-indexes on Mobile operating system (10.54×), T-Mobile (1.98×), Personal digital assistant (6.68×), and AutoZone (1.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nokia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.