Philips Audience in United States

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Philips has an estimated audience of 3,410,470 people in United States. 47.4% are female, 52.6% are male, average age 41.1. Top regions: California, New York, Texas. Top brand affinities: Continuous positive airway pressure, United States, Eindhoven, News broadcasting, Knowledge.

The average Philips fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Continuous positive airway pressure, United States, Eindhoven, with strongest over-indexing on Continuous positive airway pressure (16.07× the country average). Demographically, the Philips audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

Demographics of Philips fans

Demographic split for Philips audience in United States
MetricValue
Female47.4%
Male52.6%
Average age41.1
Estimated audience size3,410,470

Audience persona

The typical Philips fan in United States is balanced, around 41.1 years old, with strong Indulgence tendencies and a notable affinity for Continuous positive airway pressure.

Top regions in United States

Top regions ranked by reach for Philips in United States
RegionReachAffinity
California548,0241.46×
New York299,0251.57×
Texas296,8181.01×
Florida251,5491.09×
Pennsylvania154,4671.35×
Illinois138,5811.22×
Massachusetts129,2491.92×
New Jersey111,8061.29×
Georgia106,1471.01×
Washington98,7591.44×
Ohio97,6200.93×
Virginia95,0151.14×
North Carolina92,3360.9×
Tennessee78,9641.15×
Michigan76,8990.86×
Maryland71,3531.22×
Minnesota71,3441.46×
Colorado66,3251.23×
Arizona66,1060.95×
Indiana52,5030.84×
Wisconsin47,5840.93×
Alabama44,3160.93×
South Carolina43,6420.85×
Missouri42,5120.77×
Oregon40,0941.03×
Connecticut40,0521.17×
Louisiana36,0930.82×
Kentucky33,9670.79×
Nevada28,0010.85×
Oklahoma27,2050.72×
Mississippi25,3710.9×
Utah23,8430.78×
Kansas23,2660.87×
Iowa21,7490.77×
Arkansas20,8780.74×
Washington, District of Columbia17,1271.67×
New Hampshire16,8041.25×
Nebraska13,5190.79×
Idaho12,5720.74×
Hawaii12,4960.85×
New Mexico12,1660.71×
West Virginia11,1340.7×
Maine10,1680.83×
South Dakota10,0811.28×
Rhode Island9,8670.91×
Delaware8,4440.9×
Montana5,7540.61×
Alaska5,5550.76×
North Dakota4,7000.67×
Vermont4,4860.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Philips audience
BrandAffinityCategory
Continuous positive airway pressure16.07×Health
United States1.69×Travel & Leisure
Eindhoven14.36×Travel & Leisure
News broadcasting2.12×Business & Career
Knowledge1.95×Business & Career
Social network1.59×Internet & Social Media
Therapy1.99×Health
Menards2.67×Home & Garden
Breaking news1.91×Movies & TV
Medicine1.73×Business & Career
Dogs1.61×Pets & Animals
U.S. state1.6×Travel & Leisure
NBC1.69×Movies & TV
United States Postal Service2.05×Business & Career
Do it yourself (DIY)1.7×Home & Garden
Philosophy1.68×Business & Career
Mobile device2.16×Technology & Electronics
MSN1.95×News
Happiness1.58×Health
CNN1.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Philips audience
TraitClusterScore
IndulgenceJOY1.93
Convenience OrientationPREMIUM1.72
ExtroversionTHRILL1.68
Quality AwarenessPREMIUM1.54
Price SensitivityPREMIUM1.38
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Philips
CountryShare
Germany11.0%
United States8.2%
Italy5.2%

See Philips audiences in other countries

More Consumer electronics audiences in United States

Frequently asked questions

How many fans does Philips have in United States?

Philips has an estimated audience of 3,410,470 people in United States, concentrated in California and New York.

What is the gender split and age of Philips fans?

47.4% of Philips fans are female, 52.6% are male, with an average age of 41.1 years.

Which brands do Philips fans like most?

Philips fans show strongest brand affinity for Continuous positive airway pressure (16.07×), United States (1.69×), and Eindhoven (14.36×) over the country average.

Where do Philips fans live in United States?

Philips fans in United States are most concentrated in California (reach 548,024), New York (reach 299,025), and Texas (reach 296,818). These three regions account for the largest share of the active audience.

What other brands do Philips fans also like?

Beyond Philips itself, the audience over-indexes on United States (1.69×), Eindhoven (14.36×), News broadcasting (2.12×), and Knowledge (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Philips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.