Philips Audience in Germany
Philips has an estimated audience of 4,601,797 people in Germany. 50.3% are female, 49.7% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Deutsche Bahn, Aral AG, Immowelt, REWE, TK Maxx.
The average Philips fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Deutsche Bahn, Aral AG, Immowelt, with strongest over-indexing on Deutsche Bahn (2.69× the country average). Demographically, the Philips audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics
Demographics of Philips fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 42.7 |
| Estimated audience size | 4,601,797 |
Audience persona
The typical Philips fan in Germany is balanced, around 42.7 years old, with strong Quality Awareness tendencies and a notable affinity for Deutsche Bahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,174,201 | 1.17× |
| Bayern | 764,247 | 1.03× |
| Baden-Württemberg | 631,283 | 1.01× |
| Niedersachsen | 462,204 | 1.03× |
| Hessen | 351,252 | 1× |
| Rheinland-Pfalz | 216,439 | 0.94× |
| Berlin | 195,221 | 0.95× |
| Brandenburg | 182,553 | 1.28× |
| Schleswig-Holstein | 174,727 | 1.06× |
| Sachsen-Anhalt | 142,159 | 1.19× |
| Sachsen | 131,522 | 0.58× |
| Thüringen | 118,238 | 1.01× |
| Hamburg | 111,596 | 1.07× |
| Mecklenburg-Vorpommern | 99,945 | 1.14× |
| Saarland | 44,390 | 0.79× |
| Bremen | 29,750 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deutsche Bahn | 2.69× | Cars & Mobility |
| Aral AG | 2.82× | Cars & Mobility |
| Immowelt | 3.18× | Home & Garden |
| REWE | 2.23× | Shopping |
| TK Maxx | 2.56× | Shopping |
| Obi (store) | 2.08× | Shopping |
| Manufacturing | 2.41× | Business & Career |
| Vodafone | 2.34× | Technology & Electronics |
| Burger King | 2.29× | Food & Beverages |
| Lidl | 1.86× | Shopping |
| Videotelephony | 4.39× | Technology & Electronics |
| Europe | 1.66× | Travel & Leisure |
| Kaufland | 1.9× | Shopping |
| Bild | 1.63× | News |
| Fielmann | 2.7× | Health |
| Globus Baumarkt | 1.92× | Shopping |
| Telecommunication | 1.99× | Technology & Electronics |
| Edeka | 1.72× | Shopping |
| Aldi | 1.7× | Shopping |
| Gala | 1.81× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.17 |
| Indulgence | JOY | 1.16 |
| DIY Mentality | THRILL | 1.16 |
| Need for Security | CONSERVATISM | 1.14 |
| Family Orientation | CONSERVATISM | 1.1 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 11.0% |
| United States | 8.2% |
| Italy | 5.2% |
See Philips audiences in other countries
More Consumer electronics audiences in Germany
- Huawei (2,865,115)
- Nokia (783,826)
- Motorola (641,534)
- BlackBerry (480,407)
- HTC (341,739)
Frequently asked questions
How many fans does Philips have in Germany?
Philips has an estimated audience of 4,601,797 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Philips fans?
50.3% of Philips fans are female, 49.7% are male, with an average age of 42.7 years.
Which brands do Philips fans like most?
Philips fans show strongest brand affinity for Deutsche Bahn (2.69×), Aral AG (2.82×), and Immowelt (3.18×) over the country average.
Where do Philips fans live in Germany?
Philips fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,174,201), Bayern (reach 764,247), and Baden-Württemberg (reach 631,283). These three regions account for the largest share of the active audience.
What other brands do Philips fans also like?
Beyond Philips itself, the audience over-indexes on Aral AG (2.82×), Immowelt (3.18×), REWE (2.23×), and TK Maxx (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Philips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.