Rascasse Audience Intelligence

Philips Target Market in Germany

A data profile of the people who buy, follow and care about Philips in Germany — modelled from more than twelve digital signal sources. Philips has an estimated audience of 4,645,038 people in Germany.

#1among Consumer electronics in Germany#143among Brand in Germany#67in Technology & Electronics

The average Philips fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Deutsche Bahn, Immowelt, REWE, with strongest over-indexing on Deutsche Bahn (2.69× the country average).

Demographically, the Philips audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Spirituality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Philips fan in Germany is balanced, around 42.7 years old, with strong Spirituality tendencies and a notable affinity for Deutsche Bahn.

Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Philips profile in Germany.

Audience size
4.6M
in Germany
Gender
50.3%♀
49.7% male
Age
42.7
average years
Country rank
#1183
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Philips

50.3% are female, 49.7% are male, average age 42.7.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Philips audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age42.7
Estimated audience size4,645,038
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Philips audience in Germany
Age bracketShare%
16-1910%
20-2917%
30-3923%
40-4927%
50+23%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Philips audience comes from Germany.

Worldwide audience distribution share by country for Philips
CountryShare
Germany10.5%
United States7.9%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Philips audience in Germany is strongest.

Fig. 05

Top regions by affinity

Philips customers by region in Germany
#RegionReachAffinity×
01Brandenburg~200K1.27×
02Sachsen-Anhalt~100K1.20×
03Mecklenburg-Vorpommern~100K1.17×
04Nordrhein-Westfalen~1M1.14×
05Hamburg~100K1.05×
06Thüringen~100K1.03×
07Bayern~800K1.02×
08Schleswig-Holstein~200K1.02×
09Niedersachsen~400K1.00×
10Baden-Württemberg~600K0.97×
11Hessen~300K0.95×
12Rheinland-Pfalz~200K0.93×
13Berlin~200K0.90×
14Saarland~50K0.85×
15Sachsen~200K0.79×
16Bremen~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Philips, Germany
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Philips audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Philips audience
#·InterestCategoryAffinity×
01VideotelephonyTechnology & Electronics4.39×
02ImmoweltHome & Garden3.18×
03Aral AGCars & Mobility2.82×
04FielmannHealth2.70×
05Deutsche BahnCars & Mobility2.69×
06TK MaxxShopping2.56×
07ManufacturingBusiness & Career2.41×
08VodafoneTechnology & Electronics2.34×
09Burger KingFood & Beverages2.29×
10REWEShopping2.23×
11Obi (store)Shopping2.08×
12TelecommunicationTechnology & Electronics1.99×
13GoogleInternet & Social Media1.98×
14KauflandShopping1.90×
15LidlShopping1.86×
16EdekaShopping1.72×
17AldiShopping1.70×
18EuropeTravel & Leisure1.66×
19BildNews1.63×
20Social networkInternet & Social Media1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Philips audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Philips audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.23×
Social Media UsageJOY1.19×
Pet OwnershipJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Philips audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
IndividualismJOY0.59×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Philips's target market in Germany?

Philips's target market in Germany covers an estimated 4,645,038 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Philips customers?

50.3% of the Philips audience are female, 49.7% are male, with an average age of 42.7 years.

03

Which brands do Philips fans like most?

Philips fans show strongest brand affinity for Deutsche Bahn (2.69×), Immowelt (3.18×), and REWE (2.23×) over the country average.

04

Where do Philips fans live in Germany?

Philips fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Philips fans also like?

Beyond Philips itself, the audience over-indexes on Immowelt (3.18×), REWE (2.23×), TK Maxx (2.56×), and Obi (store) (2.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consumer electronics audiences in Germany

See Philips audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Philips. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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