Nokia Audience in Germany
Nokia has an estimated audience of 783,826 people in Germany. 21.4% are female, 78.6% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AutoScout24, Personal digital assistant, Mobile operating system, FRITZ!Box, Vodafone.
The average Nokia fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AutoScout24, Personal digital assistant, Mobile operating system, with strongest over-indexing on AutoScout24 (2.16× the country average). Demographically, the Nokia audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Consumer electronics
Demographics of Nokia fans
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 38.1 |
| Estimated audience size | 783,826 |
Audience persona
The typical Nokia fan in Germany is more male, around 38.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AutoScout24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,095 | 1.12× |
| Bayern | 148,510 | 1.18× |
| Baden-Württemberg | 125,923 | 1.18× |
| Niedersachsen | 79,099 | 1.04× |
| Hessen | 72,104 | 1.21× |
| Sachsen | 38,605 | 1× |
| Berlin | 38,392 | 1.1× |
| Rheinland-Pfalz | 37,879 | 0.96× |
| Schleswig-Holstein | 25,789 | 0.92× |
| Brandenburg | 21,645 | 0.89× |
| Hamburg | 18,595 | 1.05× |
| Thüringen | 17,582 | 0.88× |
| Sachsen-Anhalt | 16,708 | 0.82× |
| Mecklenburg-Vorpommern | 12,486 | 0.83× |
| Saarland | 8,233 | 0.86× |
| Bremen | 6,464 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AutoScout24 | 2.16× | Cars & Mobility |
| Personal digital assistant | 6.77× | Technology & Electronics |
| Mobile operating system | 9.42× | Technology & Electronics |
| FRITZ!Box | 1.89× | Technology & Electronics |
| Vodafone | 1.63× | Technology & Electronics |
| Tetris | 7.84× | Games |
| Game consoles | 2.19× | Technology & Electronics |
| Adventure game | 1.86× | Games |
| Feature phone | 14.99× | Technology & Electronics |
| Conflagration | 2.7× | Politics & Society |
| Action games | 1.99× | Games |
| Real-time strategy | 2.54× | Games |
| Gameplay | 6.3× | Games |
| Puzzle video games | 2.16× | Games |
| Online games | 1.67× | Games |
| Petrol engine | 1.89× | Cars & Mobility |
| Steam | 1.95× | Games |
| Xiaomi | 2.38× | Technology & Electronics |
| CrazyGames | 1.67× | Games |
| Mobile game | 1.59× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.74 |
| Quality Awareness | PREMIUM | 1.48 |
| Patriotism | CONSERVATISM | 1.42 |
| Family Orientation | CONSERVATISM | 1.3 |
| Luxury Orientation | PREMIUM | 1.26 |
| Sustainability | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.4% |
| India | 11.3% |
| Brazil | 4.8% |
See Nokia audiences in other countries
More Consumer electronics audiences in Germany
- Philips (4,601,797)
- Huawei (2,865,115)
- Motorola (641,534)
- BlackBerry (480,407)
- HTC (341,739)
Frequently asked questions
How many fans does Nokia have in Germany?
Nokia has an estimated audience of 783,826 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nokia fans?
21.4% of Nokia fans are female, 78.6% are male, with an average age of 38.1 years.
Which brands do Nokia fans like most?
Nokia fans show strongest brand affinity for AutoScout24 (2.16×), Personal digital assistant (6.77×), and Mobile operating system (9.42×) over the country average.
Where do Nokia fans live in Germany?
Nokia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,095), Bayern (reach 148,510), and Baden-Württemberg (reach 125,923). These three regions account for the largest share of the active audience.
What other brands do Nokia fans also like?
Beyond Nokia itself, the audience over-indexes on Personal digital assistant (6.77×), Mobile operating system (9.42×), FRITZ!Box (1.89×), and Vodafone (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nokia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.