Rascasse Audience Intelligence

Gameplay Audience in Germany

A data profile of the people who buy, follow and care about Gameplay in Germany — modelled from more than twelve digital signal sources. Gameplay has an estimated audience of 630,674 people in Germany.

#4114among Topic in Germany#224in Games

The average Gameplay fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Instant Gaming, Bob Odenkirk, 28 Days Later, with strongest over-indexing on Instant Gaming (10.96× the country average).

Demographically, the Gameplay audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gameplay fan in Germany is more male, around 35.7 years old, with strong Tradition tendencies and a notable affinity for Instant Gaming.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gameplay profile in Germany.

Audience size
631K
in Germany
Gender
29.0%♀
71.0% male
Age
35.7
average years
Country rank
#9702
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gameplay fans

29.0% are female, 71.0% are male, average age 35.7.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Gameplay audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age35.7
Estimated audience size630,674
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Gameplay audience in Germany
Age bracketShare%
16-1924%
20-2924%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Gameplay audience comes from Germany.

Worldwide audience distribution share by country for Gameplay
CountryShare
United States18.3%
Mexico10.4%
India7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gameplay audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gameplay fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~60K1.15×
02Berlin~30K1.14×
03Bremen~6K1.12×
04Nordrhein-Westfalen~100K1.08×
05Bayern~100K1.05×
06Saarland~8K1.04×
07Sachsen~30K1.02×
08Sachsen-Anhalt~20K1.00×
09Thüringen~20K0.99×
10Mecklenburg-Vorpommern~10K0.99×
11Schleswig-Holstein~20K0.97×
12Hamburg~10K0.97×
13Rheinland-Pfalz~30K0.96×
14Brandenburg~20K0.94×
15Niedersachsen~60K0.93×
16Baden-Württemberg~80K0.90×
Fig. 06

Affinity by region

Affinity by region — Gameplay, Germany
0.90×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gameplay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gameplay audience
#·InterestCategoryAffinity×
01Single-player video gameGames28.08×
02Bob OdenkirkMovies & TV20.00×
0328 Days LaterMovies & TV20.00×
04Starship Troopers (film)Movies & TV20.00×
05The Sims ResourceGames19.72×
06Spring BreakersMovies & TV16.46×
07Instant GamingGames10.96×
08Life Is BeautifulMovies & TV10.34×
09HertzCars & Mobility8.44×
10GorillaPets & Animals8.42×
11Jensen AcklesMovies & TV6.46×
12Strategy gamesGames5.04×
13Call of DutyGames3.52×
14World of WarcraftGames3.42×
15SteamGames3.25×
16Role-playing gamesGames3.05×
17TransfermarktSports2.66×
18RedditInternet & Social Media2.64×
19Mobile gameGames2.40×
20Harry PotterMovies & TV1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gameplay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gameplay audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.84×
Community OrientationOPEN1.76×
PatriotismCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gameplay audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.44×
SustainabilityBALANCE0.53×
Quality AwarenessPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gameplay have in Germany?

Gameplay has an estimated audience of 630,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Gameplay fans?

29.0% of Gameplay fans are female, 71.0% are male, with an average age of 35.7 years.

03

Which brands do Gameplay fans like most?

Gameplay fans show strongest brand affinity for Instant Gaming (10.96×), Bob Odenkirk (20×), and 28 Days Later (20×) over the country average.

04

Where do Gameplay fans live in Germany?

Gameplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Gameplay fans also like?

Beyond Gameplay itself, the audience over-indexes on Bob Odenkirk (20×), 28 Days Later (20×), Single-player video game (28.08×), and Starship Troopers (film) (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in Germany

See Gameplay audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gameplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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