Gameplay Audience in Germany
Gameplay has an estimated audience of 630,674 people in Germany. 29.0% are female, 71.0% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moroccan riad, Grappling, Unique Gifts, Snow White (Fables), Grinch.
The average Gameplay fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moroccan riad, Grappling, Unique Gifts, with strongest over-indexing on Moroccan riad (10.61× the country average). Demographically, the Gameplay audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Gameplay fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 35.7 |
| Estimated audience size | 630,674 |
Audience persona
The typical Gameplay fan in Germany is more male, around 35.7 years old, with strong Community Orientation tendencies and a notable affinity for Moroccan riad.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,078 | 1.11× |
| Bayern | 116,734 | 1.15× |
| Baden-Württemberg | 82,468 | 0.96× |
| Hessen | 59,599 | 1.24× |
| Niedersachsen | 56,615 | 0.92× |
| Berlin | 36,365 | 1.29× |
| Sachsen | 33,215 | 1.07× |
| Rheinland-Pfalz | 29,659 | 0.94× |
| Schleswig-Holstein | 21,874 | 0.97× |
| Brandenburg | 16,495 | 0.84× |
| Sachsen-Anhalt | 15,788 | 0.97× |
| Hamburg | 13,930 | 0.98× |
| Thüringen | 13,005 | 0.81× |
| Mecklenburg-Vorpommern | 9,341 | 0.78× |
| Saarland | 7,529 | 0.97× |
| Bremen | 5,418 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moroccan riad | 10.61× | Politics & Society |
| Grappling | 3.16× | Sports |
| Unique Gifts | 1.9× | Shopping |
| Snow White (Fables) | 2.94× | Literature |
| Grinch | 3.14× | Movies & TV |
| Birthday Gifts | 1.87× | Kids & Family |
| Progressive rock | 1.69× | Music & Radio |
| Stradivarius | 1.51× | Shopping |
| Loincloth | 2.23× | Fashion & Accessoires |
| Home lift | 13.36× | Health |
| Medieval fantasy | 6.92× | Literature |
| Captain Fantastic (film) | 5.4× | Movies & TV |
| Mido (footballer) | 3.66× | Sports |
| Prozis | 2.65× | Shopping |
| Buying a House | 3.57× | Home & Garden |
| University of Koblenz and Landau | 10.84× | Business & Career |
| Gran Torino | 2.64× | Movies & TV |
| Golem | 1.62× | Technology & Electronics |
| Information sensitivity | 2.54× | Technology & Electronics |
| Goon | 2.86× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.5 |
| Tradition | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.12 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Mexico | 10.4% |
| India | 7.6% |
See Gameplay audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gameplay have in Germany?
Gameplay has an estimated audience of 630,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gameplay fans?
29.0% of Gameplay fans are female, 71.0% are male, with an average age of 35.7 years.
Which brands do Gameplay fans like most?
Gameplay fans show strongest brand affinity for Moroccan riad (10.61×), Grappling (3.16×), and Unique Gifts (1.9×) over the country average.
Where do Gameplay fans live in Germany?
Gameplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,078), Bayern (reach 116,734), and Baden-Württemberg (reach 82,468). These three regions account for the largest share of the active audience.
What other brands do Gameplay fans also like?
Beyond Gameplay itself, the audience over-indexes on Grappling (3.16×), Unique Gifts (1.9×), Snow White (Fables) (2.94×), and Grinch (3.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gameplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.