Gameplay Audience in Germany
Gameplay has an estimated audience of 630,674 people in Germany. 29.0% are female, 71.0% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, 28 Days Later, Bob Odenkirk, Single-player video game, Satire.
The average Gameplay fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, 28 Days Later, Bob Odenkirk, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Gameplay audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Demographics of Gameplay fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 35.7 |
| Estimated audience size | 630,674 |
Audience persona
The typical Gameplay fan in Germany is more male, around 35.7 years old, with strong Community Orientation tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,078 | 1.11× |
| Bayern | 116,734 | 1.15× |
| Baden-Württemberg | 82,468 | 0.96× |
| Hessen | 59,599 | 1.24× |
| Niedersachsen | 56,615 | 0.92× |
| Berlin | 36,365 | 1.29× |
| Sachsen | 33,215 | 1.07× |
| Rheinland-Pfalz | 29,659 | 0.94× |
| Schleswig-Holstein | 21,874 | 0.97× |
| Brandenburg | 16,495 | 0.84× |
| Sachsen-Anhalt | 15,788 | 0.97× |
| Hamburg | 13,930 | 0.98× |
| Thüringen | 13,005 | 0.81× |
| Mecklenburg-Vorpommern | 9,341 | 0.78× |
| Saarland | 7,529 | 0.97× |
| Bremen | 5,418 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| 28 Days Later | 20× | Movies & TV |
| Bob Odenkirk | 20× | Movies & TV |
| Single-player video game | 28.13× | Games |
| Satire | 5.82× | Literature |
| Transfermarkt | 3.46× | Sports |
| Country rap | 6.28× | Music & Radio |
| Instant Gaming | 5.8× | Games |
| German television comedy | 5.96× | Movies & TV |
| Hundeurlaub | 8.49× | Pets & Animals |
| Starship Troopers (film) | 16.24× | Movies & TV |
| Pets | 1.65× | Pets & Animals |
| Strategy games | 4.33× | Games |
| FC Bayern Munich | 1.71× | Sports |
| Isabelle Huppert | 15.54× | Movies & TV |
| Harry Potter | 1.54× | Movies & TV |
| The Sims Resource | 20× | Games |
| Role-playing games | 3.29× | Games |
| Headphones | 4.43× | Technology & Electronics |
| Tagesschau | 1.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.5 |
| Tradition | CONSERVATISM | 1.41 |
| Patriotism | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.17 |
| Early Adopter Mentality | POWER | 1.12 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Mexico | 10.4% |
| India | 7.6% |
See Gameplay audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gameplay have in Germany?
Gameplay has an estimated audience of 630,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gameplay fans?
29.0% of Gameplay fans are female, 71.0% are male, with an average age of 35.7 years.
Which brands do Gameplay fans like most?
Gameplay fans show strongest brand affinity for Jotex (78.71×), 28 Days Later (20×), and Bob Odenkirk (20×) over the country average.
Where do Gameplay fans live in Germany?
Gameplay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,078), Bayern (reach 116,734), and Baden-Württemberg (reach 82,468). These three regions account for the largest share of the active audience.
What other brands do Gameplay fans also like?
Beyond Gameplay itself, the audience over-indexes on 28 Days Later (20×), Bob Odenkirk (20×), Single-player video game (28.13×), and Satire (5.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gameplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.