Gameplay Audience in United States

Gameplay has an estimated audience of 3,878,973 people in United States. 29.5% are female, 70.5% are male, average age 34.2. Top regions: California, Texas, Michigan. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Gameplay fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Gameplay audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Gameplay fans

Demographic split for Gameplay audience in United States
MetricValue
Female29.5%
Male70.5%
Average age34.2
Estimated audience size3,878,973

Audience persona

The typical Gameplay fan in United States is more male, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Gameplay in United States
RegionReachAffinity
California600,8741.41×
Texas366,0641.1×
Michigan329,1523.25×
Florida245,0880.93×
New York223,3901.03×
Georgia146,7031.23×
North Carolina121,9051.04×
Pennsylvania116,5960.89×
Illinois114,6560.89×
Washington107,9631.39×
Maryland107,2731.61×
Ohio104,9660.88×
New Jersey96,5660.98×
Virginia96,0121.02×
Arizona81,4091.03×
Indiana78,2081.1×
Massachusetts69,2390.91×
Tennessee67,9590.87×
Wisconsin55,4330.95×
Missouri53,0560.85×
South Carolina52,7370.9×
Alabama52,4760.97×
Oklahoma51,6431.2×
Minnesota48,2890.87×
Louisiana48,0060.96×
Kentucky47,4360.98×
Colorado45,6290.75×
Oregon44,5711×
Idaho42,2942.17×
Nevada36,9690.99×
Mississippi35,6651.12×
Connecticut35,5800.91×
Arkansas33,0041.03×
Utah30,8210.89×
New Mexico29,2121.5×
Iowa25,8180.81×
Kansas24,9290.82×
West Virginia17,1750.95×
Nebraska14,8470.76×
Hawaii11,9040.71×
Rhode Island9,7610.79×
Washington, District of Columbia9,0460.78×
Maine8,7790.63×
New Hampshire8,7610.57×
Alaska7,7540.93×
South Dakota6,3200.7×
North Dakota5,8120.73×
Montana4,9800.46×
Delaware4,9530.46×
Vermont4,1600.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gameplay audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.59×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Autism Awareness11.15×Health
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.6×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Diabetes mellitus awareness7.4×Health
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gameplay audience
TraitClusterScore
Early Adopter MentalityPOWER1.34
LGBTQ+ IdentityOPEN1.16
PatriotismCONSERVATISM1.07
ExtroversionTHRILL1.03
Risk AppetiteTHRILL1
Need for SecurityCONSERVATISM0.98

Worldwide distribution

Worldwide audience distribution share by country for Gameplay
CountryShare
United States18.3%
Mexico10.4%
India7.6%

See Gameplay audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Gameplay have in United States?

Gameplay has an estimated audience of 3,878,973 people in United States, concentrated in California and Texas.

What is the gender split and age of Gameplay fans?

29.5% of Gameplay fans are female, 70.5% are male, with an average age of 34.2 years.

Which brands do Gameplay fans like most?

Gameplay fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Gameplay fans live in United States?

Gameplay fans in United States are most concentrated in California (reach 600,874), Texas (reach 366,064), and Michigan (reach 329,152). These three regions account for the largest share of the active audience.

What other brands do Gameplay fans also like?

Beyond Gameplay itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gameplay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.