Action games Audience in United States

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Action games has an estimated audience of 21,407,598 people in United States. 36.1% are female, 63.9% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Video games, Mobile game, Roblox, Online games, Strategy games.

The average Action games fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Video games, Mobile game, Roblox, with strongest over-indexing on Video games (1.9× the country average). Demographically, the Action games audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Action games fans

Demographic split for Action games audience in United States
MetricValue
Female36.1%
Male63.9%
Average age35.6
Estimated audience size21,407,598

Audience persona

The typical Action games fan in United States is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Video games.

Top regions in United States

Top regions ranked by reach for Action games in United States
RegionReachAffinity
California2,147,3820.91×
Texas2,052,9291.12×
Florida1,278,3210.88×
New York1,188,6550.99×
Georgia853,2161.29×
Pennsylvania671,3740.93×
North Carolina651,5061.01×
Ohio641,2590.97×
Illinois638,7360.9×
Michigan582,8571.04×
Virginia522,2201×
New Jersey465,5900.86×
Alabama457,3571.53×
Washington433,2941.01×
Tennessee404,5910.94×
Indiana399,5951.02×
Arizona393,9650.9×
Missouri379,0431.1×
Massachusetts370,6330.88×
Kentucky328,2941.22×
Louisiana325,4301.18×
Oklahoma324,2271.36×
South Carolina314,6150.98×
Maryland312,6780.85×
Wisconsin266,0340.83×
Colorado261,4110.77×
Arkansas245,4641.39×
Utah234,9001.23×
Minnesota230,9630.75×
Oregon229,2920.93×
Nevada210,9271.02×
Mississippi204,5361.16×
Kansas161,4370.96×
Iowa155,8570.88×
Washington, District of Columbia150,8772.34×
Connecticut150,3500.7×
Idaho106,6880.99×
West Virginia103,6821.04×
Nebraska102,7760.96×
New Mexico83,2180.78×
New Hampshire78,1080.93×
Hawaii70,5570.77×
Maine51,8210.68×
Montana51,5410.87×
Alaska50,2551.1×
Rhode Island47,1390.69×
South Dakota45,7850.93×
Delaware44,3250.75×
North Dakota39,6260.9×
Wyoming31,1530.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Action games audience
BrandAffinityCategory
Video games1.9×Games
Mobile game2.73×Games
Roblox4.95×Games
Online games2.43×Games
Strategy games3.88×Games
Massively multiplayer online real-time strategy game6.72×Games
Godzilla2.46×Movies & TV
Peacemaker1.74×Movies & TV
GameStop2.55×Games
Massively multiplayer online games3.37×Games
Puzzle video games2.51×Games
Warriors (novel series)2.51×Literature
Monster Hunter4.9×Games
Massively multiplayer online role-playing games3.14×Games
Action role-playing game3.48×Games
Collectible card game3.57×Games
CrazyGames2.43×Games
Rhianna (singer)3.7×Music & Radio
Real-time strategy3.09×Games
Miniature wargaming4.71×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Action games audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.45
PatriotismCONSERVATISM1.35
Social Media UsageJOY1.27
Early Adopter MentalityPOWER1.26
ExtroversionTHRILL1.17
Convenience OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Action games
CountryShare
United States14.2%
China6.8%
India6.6%

See Action games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Action games have in United States?

Action games has an estimated audience of 21,407,598 people in United States, concentrated in California and Texas.

What is the gender split and age of Action games fans?

36.1% of Action games fans are female, 63.9% are male, with an average age of 35.6 years.

Which brands do Action games fans like most?

Action games fans show strongest brand affinity for Video games (1.9×), Mobile game (2.73×), and Roblox (4.95×) over the country average.

Where do Action games fans live in United States?

Action games fans in United States are most concentrated in California (reach 2,147,382), Texas (reach 2,052,929), and Florida (reach 1,278,321). These three regions account for the largest share of the active audience.

What other brands do Action games fans also like?

Beyond Action games itself, the audience over-indexes on Mobile game (2.73×), Roblox (4.95×), Online games (2.43×), and Strategy games (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.