Rascasse Audience Intelligence

Action games Audience in United States

A data profile of the people who buy, follow and care about Action games in United States — modelled from more than twelve digital signal sources. Action games has an estimated audience of 21,407,598 people in United States.

#11among Gaming genre in United States#1029among Topic in United States#23in Games

The average Action games fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Video games, Mobile game, Roblox, with strongest over-indexing on Video games (1.9× the country average).

Demographically, the Action games audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Action games fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Video games.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Action games profile in United States.

Audience size
21.4M
in United States
Gender
36.1%♀
63.9% male
Age
35.6
average years
Country rank
#1503
Topic in United States
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Action games fans

36.1% are female, 63.9% are male, average age 35.6.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Action games audience in United States
MetricValue
Female36.1%
Male63.9%
Average age35.6
Estimated audience size21,407,598
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Action games audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Action games audience comes from United States.

Worldwide audience distribution share by country for Action games
CountryShare
United States14.2%
China6.8%
India6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Action games audience in United States is strongest.

Fig. 05

Top regions by affinity

Action games fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~400K1.30×
02Oklahoma~300K1.29×
03Georgia~800K1.27×
04Kentucky~300K1.19×
05Arkansas~200K1.16×
06Utah~200K1.15×
07Missouri~400K1.13×
08Louisiana~300K1.12×
09Mississippi~200K1.08×
10North Carolina~700K1.06×
11Indiana~400K1.06×
12Idaho~100K1.06×
13Texas~2M1.05×
14Kansas~200K1.04×
15Alaska~50K1.04×
16Ohio~700K1.03×
17Nevada~200K1.03×
18South Carolina~300K1.02×
19Iowa~200K1.02×
20West Virginia~100K1.01×
21New Hampshire~80K1.01×
22South Dakota~50K1.01×
23Michigan~600K0.99×
24Tennessee~400K0.99×
25North Dakota~40K0.99×
26Virginia~500K0.98×
27Washington~400K0.98×
28Nebraska~100K0.98×
29Delaware~60K0.98×
30Vermont~40K0.98×
31Maine~70K0.97×
32Montana~60K0.97×
33New Mexico~100K0.96×
34Rhode Island~70K0.96×
35Pennsylvania~700K0.95×
36Wisconsin~300K0.95×
37Hawaii~90K0.95×
38Illinois~700K0.94×
39Massachusetts~400K0.94×
40Oregon~200K0.94×
41Arizona~400K0.93×
42New York~1M0.91×
43Washington, District of Columbia~60K0.91×
44New Jersey~500K0.90×
45Maryland~300K0.90×
46Connecticut~200K0.89×
47Florida~1.5M0.88×
48Colorado~300K0.88×
49California~2M0.86×
50Minnesota~300K0.85×
Fig. 06

Affinity by region

Affinity by region — Action games, United States
0.85×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Action games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Action games audience
#·InterestCategoryAffinity×
01Massively multiplayer online real-time strategy gameGames6.72×
02RobloxGames4.95×
03Monster HunterGames4.90×
04Miniature wargamingGames4.71×
05Strategy gamesGames3.88×
06Rhianna (singer)Music & Radio3.70×
07Collectible card gameGames3.57×
08Action role-playing gameGames3.48×
09Tabletop role-playing gameGames3.44×
10Massively multiplayer online gamesGames3.37×
11Massively multiplayer online role-playing gamesGames3.14×
12Real-time strategyGames3.09×
13Mobile gameGames2.73×
14GameStopGames2.55×
15Puzzle video gamesGames2.51×
16GodzillaMovies & TV2.46×
17Online gamesGames2.43×
18CrazyGamesGames2.43×
19Video gamesGames1.90×
20PeacemakerMovies & TV1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Action games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Action games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Need for SecurityCONSERVATISM1.15×
Social Media UsageJOY1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Action games audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
SustainabilityBALANCE0.76×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Action games have in United States?

Action games has an estimated audience of 21,407,598 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Action games fans?

36.1% of Action games fans are female, 63.9% are male, with an average age of 35.6 years.

03

Which brands do Action games fans like most?

Action games fans show strongest brand affinity for Video games (1.9×), Mobile game (2.73×), and Roblox (4.95×) over the country average.

04

Where do Action games fans live in United States?

Action games fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Action games fans also like?

Beyond Action games itself, the audience over-indexes on Mobile game (2.73×), Roblox (4.95×), Online games (2.43×), and Strategy games (3.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Action games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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