A data profile of the people who buy, follow and care about Action games in India — modelled from more than twelve digital signal sources. Action games has an estimated audience of 9,902,909 people in India.
The average Action games fan in India is 28.2 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Casino games, Massively multiplayer online games, Mobile game, with strongest over-indexing on Casino games (2.69× the country average).
Demographically, the Action games audience skews more male with an average age of 28.2, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Action games fan in India is more male, around 28.2 years old, with strong Need for Security tendencies and a notable affinity for Casino games.
The key figures that characterise the Action games profile in India.
25.0% are female, 75.0% are male, average age 28.2.
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 28.2 |
| Estimated audience size | 9,902,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 26% | |
| 30-39 | 12% | |
| 40-49 | 6% | |
| 50+ | 5% |
of the worldwide Action games audience comes from India.
| Country | Share |
|---|---|
| United States | 14.2% |
| China | 6.8% |
| India | 6.6% |
Where the Action games audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Haryana | ~200K | 1.24× | |
| 02 | Gujarat | ~300K | 1.12× | |
| 03 | West Bengal | ~300K | 1.10× | |
| 04 | Tamil Nadu | ~300K | 1.10× | |
| 05 | Madhya Pradesh | ~200K | 1.09× | |
| 06 | Sikkim | ~5K | 1.09× | |
| 07 | Uttar Pradesh | ~500K | 1.08× | |
| 08 | Punjab (region) | ~100K | 1.08× | |
| 09 | Assam | ~100K | 1.07× | |
| 10 | Rajasthan | ~200K | 1.05× | |
| 11 | Bihar | ~200K | 1.02× | |
| 12 | Andhra Pradesh | ~100K | 1.01× | |
| 13 | Uttarakhand | ~50K | 1.01× | |
| 14 | Nagaland | ~7K | 1.01× | |
| 15 | Arunachal Pradesh | ~6K | 1.01× | |
| 16 | Kerala | ~100K | 1.00× | |
| 17 | Mizoram | ~7K | 1.00× | |
| 18 | Odisha | ~100K | 0.99× | |
| 19 | Maharashtra | ~500K | 0.98× | |
| 20 | Meghalaya | ~10K | 0.98× | |
| 21 | Manipur | ~10K | 0.97× | |
| 22 | Tripura | ~10K | 0.96× | |
| 23 | Chhattisgarh | ~60K | 0.95× | |
| 24 | Himachal Pradesh | ~40K | 0.95× | |
| 25 | Goa | ~10K | 0.94× | |
| 26 | Jharkhand | ~80K | 0.92× | |
| 27 | Jammu and Kashmir | ~40K | 0.86× | |
| 28 | Telangana | ~100K | 0.84× | |
| 29 | Karnataka | ~200K | 0.82× |
The strongest cross-interests of the Action games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ameesha Patel | Movies & TV | 3.97× | ||
| 02 | Browser games | Games | 3.27× | ||
| 03 | Tabletop game | Games | 3.13× | ||
| 04 | Simulation games | Games | 2.97× | ||
| 05 | Massively multiplayer online games | Games | 2.89× | ||
| 06 | Massively multiplayer online role-playing games | Games | 2.86× | ||
| 07 | Real-time strategy | Games | 2.73× | ||
| 08 | Casino games | Games | 2.69× | ||
| 09 | Strategy games | Games | 2.66× | ||
| 10 | Role-playing games | Games | 2.30× | ||
| 11 | Racing games | Games | 2.30× | ||
| 12 | Word games | Games | 2.25× | ||
| 13 | Board games | Games | 2.13× | ||
| 14 | Poker | Games | 2.04× | ||
| 15 | Sports games | Games | 2.03× | ||
| 16 | Online poker | Games | 1.95× | ||
| 17 | Puzzle video games | Games | 1.93× | ||
| 18 | Mobile game | Games | 1.76× | ||
| 19 | Card games | Games | 1.72× | ||
| 20 | Gambling | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.96× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Indulgence | JOY | 0.62× | |
| Extroversion | THRILL | 0.65× |
Action games has an estimated audience of 9,902,909 people in India, concentrated in Uttar Pradesh and Maharashtra.
25.0% of Action games fans are female, 75.0% are male, with an average age of 28.2 years.
Action games fans show strongest brand affinity for Casino games (2.69×), Massively multiplayer online games (2.89×), and Mobile game (1.76×) over the country average.
Action games fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~500K), and West Bengal (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Action games itself, the audience over-indexes on Massively multiplayer online games (2.89×), Mobile game (1.76×), Massively multiplayer online role-playing games (2.86×), and Strategy games (2.66×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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