A data profile of the people who buy, follow and care about Action games in Spain — modelled from more than twelve digital signal sources. Action games has an estimated audience of 2,909,512 people in Spain.
The average Action games fan in Spain is 39.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Mobile game, Computers, UEFA Champions League, with strongest over-indexing on Mobile game (3.61× the country average).
Demographically, the Action games audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Action games fan in Spain is more male, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.
The key figures that characterise the Action games profile in Spain.
36.1% are female, 63.9% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 39.9 |
| Estimated audience size | 2,909,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Action games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.2% |
| China | 6.8% |
| India | 6.6% |
Where the Action games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.31× | |
| 02 | La Rioja | ~20K | 1.28× | |
| 03 | Cantabria | ~40K | 1.08× | |
| 04 | Navarre | ~40K | 1.07× | |
| 05 | Extremadura | ~70K | 1.04× | |
| 06 | Principality of Asturias | ~70K | 1.00× | |
| 07 | Region of Murcia | ~100K | 0.98× | |
| 08 | Aragon | ~80K | 0.98× | |
| 09 | Castilla-La Mancha | ~100K | 0.96× | |
| 10 | Balearic Islands | ~80K | 0.96× | |
| 11 | Castile and León | ~100K | 0.95× | |
| 12 | Galicia | ~100K | 0.93× | |
| 13 | Basque Autonomous Country | ~100K | 0.93× | |
| 14 | Comunidad Valenciana | ~300K | 0.90× | |
| 15 | Andalusia | ~500K | 0.86× | |
| 16 | Catalonia | ~400K | 0.82× | |
| 17 | Community of Madrid | ~400K | 0.82× |
The strongest cross-interests of the Action games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Legend of Zelda | Games | 4.95× | ||
| 02 | Massively multiplayer online role-playing games | Games | 3.80× | ||
| 03 | Mobile game | Games | 3.61× | ||
| 04 | League of Legends | Games | 3.53× | ||
| 05 | Gaming computer | Technology & Electronics | 3.46× | ||
| 06 | Gaming | Games | 3.41× | ||
| 07 | Role-playing games | Games | 3.31× | ||
| 08 | Pokémon | Games | 3.29× | ||
| 09 | ANIMEFLV | Internet & Social Media | 3.23× | ||
| 10 | PC game | Games | 3.19× | ||
| 11 | Online games | Games | 2.56× | ||
| 12 | Gamer | Games | 2.40× | ||
| 13 | Superman | Movies & TV | 2.18× | ||
| 14 | UEFA Champions League | Sports | 1.94× | ||
| 15 | Computers | Technology & Electronics | 1.92× | ||
| 16 | Harry Potter | Movies & TV | 1.90× | ||
| 17 | Spotify | Internet & Social Media | 1.60× | ||
| 18 | Smartphones | Technology & Electronics | 1.58× | ||
| 19 | YouTube | Movies & TV | 1.56× | ||
| 20 | MotoGP | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.19× | |
| Early Adopter Mentality | POWER | 1.60× | |
| Need for Security | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Quality Awareness | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.79× |
Action games has an estimated audience of 2,909,512 people in Spain, concentrated in Andalusia and Catalonia.
36.1% of Action games fans are female, 63.9% are male, with an average age of 39.9 years.
Action games fans show strongest brand affinity for Mobile game (3.61×), Computers (1.92×), and UEFA Champions League (1.94×) over the country average.
Action games fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Action games itself, the audience over-indexes on Computers (1.92×), UEFA Champions League (1.94×), YouTube (1.56×), and Online games (2.56×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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