A data profile of the people who buy, follow and care about Action games in Brazil — modelled from more than twelve digital signal sources. Action games has an estimated audience of 5,426,577 people in Brazil.
The average Action games fan in Brazil is 36.0 years old, more male, and lives primarily in Maranhão.
The audience is concentrated in Maranhão, São Paulo, Minas Gerais.
Top brand affinities include Mobile game, Batman, Gamer, with strongest over-indexing on Mobile game (2.1× the country average).
Demographically, the Action games audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Action games fan in Brazil is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.
The key figures that characterise the Action games profile in Brazil.
43.7% are female, 56.3% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 36.0 |
| Estimated audience size | 5,426,577 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide Action games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.2% |
| China | 6.8% |
| India | 6.6% |
Where the Action games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~1M | 7.58× | |
| 02 | Roraima | ~20K | 1.04× | |
| 03 | Piauí | ~80K | 1.00× | |
| 04 | Sergipe | ~60K | 1.00× | |
| 05 | Amapá | ~20K | 1.00× | |
| 06 | Acre | ~20K | 1.00× | |
| 07 | Alagoas | ~80K | 0.99× | |
| 08 | Rondônia | ~40K | 0.99× | |
| 09 | Tocantins | ~40K | 0.98× | |
| 10 | Paraíba | ~100K | 0.97× | |
| 11 | Rio Grande do Norte | ~90K | 0.97× | |
| 12 | Mato Grosso do Sul | ~80K | 0.97× | |
| 13 | Amazonas | ~90K | 0.96× | |
| 14 | Pará | ~200K | 0.95× | |
| 15 | Mato Grosso | ~100K | 0.95× | |
| 16 | Espírito Santo | ~100K | 0.94× | |
| 17 | Federal District | ~90K | 0.94× | |
| 18 | Pernambuco | ~200K | 0.92× | |
| 19 | Santa Catarina | ~200K | 0.91× | |
| 20 | Ceará | ~200K | 0.91× | |
| 21 | Goiás | ~200K | 0.91× | |
| 22 | Bahia | ~300K | 0.90× | |
| 23 | Rio Grande do Sul | ~300K | 0.88× | |
| 24 | Paraná | ~300K | 0.86× | |
| 25 | Minas Gerais | ~500K | 0.83× | |
| 26 | Rio de Janeiro | ~400K | 0.81× | |
| 27 | São Paulo | ~1M | 0.70× |
The strongest cross-interests of the Action games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 2.28× | ||
| 02 | Mobile game | Games | 2.10× | ||
| 03 | Dota 2 | Games | 2.04× | ||
| 04 | Crunchyroll | Games | 1.96× | ||
| 05 | Strategy games | Games | 1.96× | ||
| 06 | Massively multiplayer online games | Games | 1.93× | ||
| 07 | Massively multiplayer online role-playing games | Games | 1.87× | ||
| 08 | Real-time strategy | Games | 1.85× | ||
| 09 | League of Legends | Games | 1.76× | ||
| 10 | Fortnite | Games | 1.73× | ||
| 11 | Civic | Music & Radio | 1.72× | ||
| 12 | Igor Thiago | Sports | 1.72× | ||
| 13 | Batman | Movies & TV | 1.70× | ||
| 14 | PC game | Games | 1.70× | ||
| 15 | Epic Games | Games | 1.67× | ||
| 16 | Creative Commons | Technology & Electronics | 1.66× | ||
| 17 | Twitch | Games | 1.62× | ||
| 18 | Gamer | Games | 1.55× | ||
| 19 | Role-playing games | Games | 1.55× | ||
| 20 | Roblox | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.16× | |
| Social Media Usage | JOY | 1.03× | |
| Spirituality | BALANCE | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Indulgence | JOY | 0.53× | |
| Sustainability | BALANCE | 0.55× |
Action games has an estimated audience of 5,426,577 people in Brazil, concentrated in Maranhão and São Paulo.
43.7% of Action games fans are female, 56.3% are male, with an average age of 36.0 years.
Action games fans show strongest brand affinity for Mobile game (2.1×), Batman (1.7×), and Gamer (1.55×) over the country average.
Action games fans in Brazil are most concentrated in Maranhão (reach ~1M), São Paulo (reach ~1M), and Minas Gerais (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Action games itself, the audience over-indexes on Batman (1.7×), Gamer (1.55×), Roblox (1.51×), and Minecraft (2.28×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Action games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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