A data profile of the people who buy, follow and care about Igor Thiago in Brazil — modelled from more than twelve digital signal sources. Igor Thiago has an estimated audience of 4,274,869 people in Brazil.
Igor Thiago has an estimated audience of 4,274,869 people in Brazil. 53.6% are female, 46.4% are male, average age 40.4. Top brand affinities: Progresso, Campeonato Baiano, Thierry Henry, Invicta (company), Fulham F.C..
Top brand affinities include Progresso, Campeonato Baiano, Thierry Henry, with strongest over-indexing on Progresso (2392.08× the country average).
Demographically, the Igor Thiago audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Igor Thiago fan in Brazil is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Progresso.
The key figures that characterise the Igor Thiago profile in Brazil.
53.6% are female, 46.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 40.4 |
| Estimated audience size | 4,274,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 29% |
of the worldwide Igor Thiago audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 54.4% |
| United Kingdom | 10.1% |
| United States | 6.8% |
The strongest cross-interests of the Igor Thiago audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Progresso | Food & Beverages | 2392.08× | ||
| 02 | Thierry Henry | Sports | 85.70× | ||
| 03 | Campeonato Baiano | Sports | 58.02× | ||
| 04 | Invicta (company) | Fashion & Accessoires | 57.66× | ||
| 05 | Portsmouth F.C. | Sports | 47.30× | ||
| 06 | Middlesbrough F.C. | Sports | 43.87× | ||
| 07 | Fulham F.C. | Sports | 39.97× | ||
| 08 | Stoke City F.C. | Sports | 39.79× | ||
| 09 | Sampaio Corrêa Futebol Clube | Sports | 35.78× | ||
| 10 | Tracksuit | Fashion & Accessoires | 27.63× | ||
| 11 | Atalanta B.C. | Sports | 20.04× | ||
| 12 | Real Betis | Sports | 12.24× | ||
| 13 | Electronic sports | Sports | 11.31× | ||
| 14 | RB Leipzig | Sports | 9.71× | ||
| 15 | S.S. Lazio | Sports | 9.16× | ||
| 16 | Malhação | Movies & TV | 8.73× | ||
| 17 | Borussia Dortmund | Sports | 5.66× | ||
| 18 | Manchester City F.C. | Sports | 4.41× | ||
| 19 | Esporte Clube Vitória | Sports | 2.24× | ||
| 20 | Seleção Brasileira | Sports | 2.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Convenience Orientation | PREMIUM | 1.53× | |
| Individualism | JOY | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.49× | |
| Design Affinity | PREMIUM | 0.64× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Igor Thiago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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