Mobile game Audience in Brazil
Mobile game has an estimated audience of 12,690,950 people in Brazil. 51.9% are female, 48.1% are male, average age 40.7. Top regions: São Paulo, Minas Gerais, Bahia. Top brand affinities: Social dance, Gaming, Garena, Stephen Curry, Unibet.
The average Mobile game fan in Brazil is 40.7 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Bahia. Top brand affinities include Social dance, Gaming, Garena, with strongest over-indexing on Social dance (1.64× the country average). Demographically, the Mobile game audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Mobile game fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 40.7 |
| Estimated audience size | 12,690,950 |
Audience persona
The typical Mobile game fan in Brazil is balanced, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Social dance.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,132,421 | 0.95× |
| Minas Gerais | 1,517,261 | 1.16× |
| Bahia | 1,046,670 | 1.25× |
| Rio de Janeiro | 713,380 | 0.6× |
| Ceará | 550,605 | 0.99× |
| Paraná | 521,759 | 0.67× |
| Pernambuco | 480,733 | 0.83× |
| Espírito Santo | 451,235 | 1.71× |
| Rio Grande do Sul | 447,549 | 0.6× |
| Pará | 419,977 | 1.01× |
| Piauí | 361,358 | 2.05× |
| Maranhão | 355,875 | 1.12× |
| Goiás | 355,179 | 0.73× |
| Santa Catarina | 336,777 | 0.58× |
| Paraíba | 286,364 | 1.12× |
| Sergipe | 283,777 | 2.15× |
| Alagoas | 232,490 | 1.26× |
| Amazonas | 221,897 | 1.01× |
| Rio Grande do Norte | 183,219 | 0.87× |
| Mato Grosso | 133,725 | 0.56× |
| Mato Grosso do Sul | 107,944 | 0.58× |
| Rondônia | 96,305 | 0.91× |
| Amapá | 90,471 | 2.01× |
| Federal District | 85,051 | 0.4× |
| Tocantins | 44,291 | 0.53× |
| Roraima | 27,520 | 0.77× |
| Acre | 26,243 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Social dance | 1.64× | Sports |
| Gaming | 1.52× | Games |
| Garena | 1.53× | Technology & Electronics |
| Stephen Curry | 1.68× | Sports |
| Unibet | 1.51× | Games |
| IMVU | 1.79× | Internet & Social Media |
| Mobile gambling | 1.65× | Games |
| Blackjack | 1.56× | Games |
| Cardi B | 1.56× | Music & Radio |
| LOL Esports | 1.74× | Sports |
| Slotomania - Slot Machines | 2× | Games |
| Dance costume | 1.62× | Fashion & Accessoires |
| Clash of Clans | 1.57× | Games |
| OPPO | 1.57× | Technology & Electronics |
| Fishdom | 1.61× | Games |
| MC Pedrinho | 1.67× | Music & Radio |
| Baccarat | 1.55× | Games |
| Hay Day | 1.58× | Games |
| William Hill (bookmaker) | 1.66× | Games |
| Hurley | 1.83× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.09 |
| Extroversion | THRILL | 1.1 |
| Social Media Usage | JOY | 1.03 |
| Price Sensitivity | PREMIUM | 1.03 |
| Risk Appetite | THRILL | 0.98 |
| Pet Ownership | JOY | 0.88 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
See Mobile game audiences in other countries
More Gaming genre audiences in Brazil
- Video games (23,477,505)
- Online games (11,620,451)
- First-person shooter games (9,623,968)
- Puzzle video games (7,396,405)
- Card games (7,307,364)
Frequently asked questions
How many fans does Mobile game have in Brazil?
Mobile game has an estimated audience of 12,690,950 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Mobile game fans?
51.9% of Mobile game fans are female, 48.1% are male, with an average age of 40.7 years.
Which brands do Mobile game fans like most?
Mobile game fans show strongest brand affinity for Social dance (1.64×), Gaming (1.52×), and Garena (1.53×) over the country average.
Where do Mobile game fans live in Brazil?
Mobile game fans in Brazil are most concentrated in São Paulo (reach 3,132,421), Minas Gerais (reach 1,517,261), and Bahia (reach 1,046,670). These three regions account for the largest share of the active audience.
What other brands do Mobile game fans also like?
Beyond Mobile game itself, the audience over-indexes on Gaming (1.52×), Garena (1.53×), Stephen Curry (1.68×), and Unibet (1.51×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.