Rascasse Audience Intelligence

IMVU Audience Demographics in United States

IMVU has an estimated audience of 1.6M people in United States.

#112among Video game in United States
#524among websites & media in United States
#202in Internet & Social Media

The average IMVU fan in United States is 29.5 years old, more female, and lives primarily in California.

Its fans are 7.3 years younger than the group average of 36.8.

Women make up 59.9% of the fan base, 14.1 percentage points more than the group average.

Compared with the other 2811 objects in Video game, IMVU fans stand out for their interest in Second Life, Hollywood Game Night and Virtual machine.

Most fans live in California, Florida, Texas.

Top affinities include Second Life, Hollywood Game Night, Virtual machine, with strongest over-indexing on Second Life (59.45× the country average).

Demographically, the IMVU audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

The typical IMVU fan in United States is more female, around 29.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Second Life.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Video game

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
59.9%♀
40.1% male
Age
29.5
average years
Country rank
#16711
among all objects in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of IMVU

59.9% are female, 40.1% are male, average age 29.5.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for IMVU audience in United States
MetricValue
Female59.9%
Male40.1%
Average age29.5
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the IMVU audience in United States
Age bracketShare%
16-2454%
25-3420%
35-4410%
45-548%
55+8%
Fig. 04

Worldwide distribution

26.3%

of the worldwide IMVU audience comes from United States.

Worldwide audience distribution share by country for IMVU
CountryShare
United States26.3%
Brazil12.6%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

IMVU fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K2.47×
02Louisiana~50K2.35×
03Alabama~50K2.27×
04Georgia~100K1.83×
05Arkansas~30K1.74×
06Maryland~50K1.56×
07North Carolina~70K1.37×
08South Carolina~40K1.33×
09Tennessee~50K1.31×
10Ohio~70K1.28×
11Michigan~60K1.28×
12Oklahoma~20K1.24×
13Indiana~40K1.23×
14Florida~100K1.22×
15Delaware~6K1.22×
16Texas~100K1.14×
17Missouri~30K1.14×
18Pennsylvania~70K1.09×
19Illinois~60K1.05×
20Kentucky~20K1.05×
21Virginia~40K1.03×
22Connecticut~20K1.03×
23New York~90K0.92×
24New Jersey~40K0.90×
25West Virginia~8K0.89×
26Nevada~10K0.88×
27Washington, District of Columbia~3K0.88×
28Kansas~10K0.81×
29California~200K0.79×
30Wisconsin~20K0.79×
31Rhode Island~4K0.77×
32North Dakota~3K0.77×
33Massachusetts~30K0.76×
34Minnesota~20K0.76×
35Arizona~30K0.73×
36Wyoming~2K0.71×
37Washington~30K0.70×
38Iowa~10K0.69×
39Nebraska~6K0.68×
40Maine~4K0.66×
41Oregon~10K0.64×
42New Mexico~7K0.64×
43Alaska~2K0.63×
44Montana~3K0.62×
45New Hampshire~4K0.61×
46Colorado~20K0.59×
47South Dakota~2K0.57×
48Hawaii~4K0.55×
49Idaho~5K0.52×
50Utah~8K0.49×
Fig. 06

Affinity by region

Affinity by region — IMVU, United States
0.49×1.00×2.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the IMVU audience vs. the country average
#·InterestCategoryAffinity×
01Second LifeGames59.45×
02Hollywood Game NightMovies & TV46.00×
03Virtual machineTechnology & Electronics32.98×
04MetaverseInternet & Social Media30.07×
05TuckernuckShopping29.81×
06Pay Day (board game)Games25.12×
07Monkey (TV series)Movies & TV23.33×
08Meta Quest 3Technology & Electronics20.64×
09Unforgettable (2011 TV series)Movies & TV20.42×
10Amandla StenbergMovies & TV17.63×
11FishdomGames15.60×
12Kings (U.S. TV series)Movies & TV10.67×
13MegamindMovies & TV8.41×
14Resistance (series)Games6.97×
15BarbieMovies & TV5.56×
16Millie Bobby BrownMovies & TV3.86×
17Makeup TutorialsBeauty & Wellness3.63×
18YouTube MusicInternet & Social Media3.25×
19Curly HairBeauty & Wellness3.22×
20CleverMusic & Radio1.64×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the IMVU audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the IMVU audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.30×
Pet OwnershipJOY1.04×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the IMVU audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.46×
CreativityOPEN0.52×
Need for SecurityCONSERVATISM0.54×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in IMVU over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/imvu-87486” · Methodology