Video games Audience in Brazil
Video games has an estimated audience of 23,477,505 people in Brazil. 51.4% are female, 48.6% are male, average age 39.3. Top regions: São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities: Pedro Pascal, musica ranchera, Michelle Pfeiffer, Kaya Scodelario, Deutsche Bahn.
The average Video games fan in Brazil is 39.3 years old, balanced, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro. Top brand affinities include Pedro Pascal, musica ranchera, Michelle Pfeiffer, with strongest over-indexing on Pedro Pascal (1.99× the country average). Demographically, the Video games audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Video games fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 39.3 |
| Estimated audience size | 23,477,505 |
Audience persona
The typical Video games fan in Brazil is balanced, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Pedro Pascal.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,586,408 | 0.91× |
| Minas Gerais | 2,358,680 | 0.97× |
| Rio de Janeiro | 2,162,138 | 0.98× |
| Bahia | 1,815,671 | 1.17× |
| Pernambuco | 1,374,482 | 1.28× |
| Ceará | 1,173,596 | 1.14× |
| Paraná | 1,118,100 | 0.78× |
| Rio Grande do Sul | 1,063,055 | 0.77× |
| Goiás | 845,244 | 0.94× |
| Pará | 833,543 | 1.09× |
| Santa Catarina | 813,108 | 0.76× |
| Maranhão | 690,561 | 1.18× |
| Paraíba | 562,382 | 1.19× |
| Alagoas | 447,862 | 1.31× |
| Rio Grande do Norte | 442,624 | 1.13× |
| Espírito Santo | 437,600 | 0.89× |
| Mato Grosso | 379,072 | 0.86× |
| Amazonas | 377,521 | 0.93× |
| Piauí | 370,813 | 1.14× |
| Sergipe | 316,454 | 1.29× |
| Mato Grosso do Sul | 277,431 | 0.81× |
| Federal District | 276,825 | 0.71× |
| Rondônia | 161,395 | 0.82× |
| Tocantins | 152,486 | 0.98× |
| Amapá | 97,349 | 1.17× |
| Acre | 75,486 | 0.92× |
| Roraima | 57,826 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pedro Pascal | 1.99× | Movies & TV |
| musica ranchera | 1.89× | Music & Radio |
| Michelle Pfeiffer | 1.75× | Movies & TV |
| Kaya Scodelario | 2.23× | Movies & TV |
| Deutsche Bahn | 1.72× | Cars & Mobility |
| KaRoL G | 1.66× | Music & Radio |
| Mobile operating system | 1.53× | Technology & Electronics |
| Bill Cosby | 1.64× | Music & Radio |
| FreeCell | 1.58× | Games |
| PETA (People for the Ethical Treatment of Animals) | 3.15× | Politics & Society |
| Flipkart | 1.57× | Shopping |
| Eiichiro Oda | 1.65× | Literature |
| Riddle | 1.56× | Games |
| Klondike (solitaire) | 1.63× | Games |
| Ludo (board game) | 2.02× | Games |
| Case Closed | 1.61× | Literature |
| Nexon | 1.54× | Games |
| Clean Food | 1.61× | Food & Beverages |
| Incremental game | 1.59× | Games |
| Summoner (video game) | 1.52× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.11 |
| Mindfulness | BALANCE | 1.98 |
| Creativity | OPEN | 1.82 |
| Risk Appetite | THRILL | 1.65 |
| Sports Activity | POWER | 1.6 |
| Family Orientation | CONSERVATISM | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
See Video games audiences in other countries
More Gaming genre audiences in Brazil
- Mobile game (12,690,950)
- Online games (11,620,451)
- First-person shooter games (9,623,968)
- Puzzle video games (7,396,405)
- Card games (7,307,364)
Frequently asked questions
How many fans does Video games have in Brazil?
Video games has an estimated audience of 23,477,505 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of Video games fans?
51.4% of Video games fans are female, 48.6% are male, with an average age of 39.3 years.
Which brands do Video games fans like most?
Video games fans show strongest brand affinity for Pedro Pascal (1.99×), musica ranchera (1.89×), and Michelle Pfeiffer (1.75×) over the country average.
Where do Video games fans live in Brazil?
Video games fans in Brazil are most concentrated in São Paulo (reach 5,586,408), Minas Gerais (reach 2,358,680), and Rio de Janeiro (reach 2,162,138). These three regions account for the largest share of the active audience.
What other brands do Video games fans also like?
Beyond Video games itself, the audience over-indexes on musica ranchera (1.89×), Michelle Pfeiffer (1.75×), Kaya Scodelario (2.23×), and Deutsche Bahn (1.72×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.