A data profile of the people who buy, follow and care about Video games in Brazil — modelled from more than twelve digital signal sources. Video games has an estimated audience of 23,477,505 people in Brazil.
The average Video games fan in Brazil is 39.3 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Pedro Pascal, musica ranchera, Michelle Pfeiffer, with strongest over-indexing on Pedro Pascal (1.99× the country average).
Demographically, the Video games audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Social Media Usage, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Video games fan in Brazil is balanced, around 39.3 years old, with strong Social Media Usage tendencies and a notable affinity for Pedro Pascal.
The key figures that characterise the Video games profile in Brazil.
51.4% are female, 48.6% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 39.3 |
| Estimated audience size | 23,477,505 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Video games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
Where the Video games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alagoas | ~400K | 1.29× | |
| 02 | Pernambuco | ~1.5M | 1.27× | |
| 03 | Sergipe | ~300K | 1.27× | |
| 04 | Paraíba | ~600K | 1.18× | |
| 05 | Bahia | ~2M | 1.17× | |
| 06 | Maranhão | ~700K | 1.17× | |
| 07 | Ceará | ~1M | 1.14× | |
| 08 | Amapá | ~90K | 1.14× | |
| 09 | Piauí | ~400K | 1.13× | |
| 10 | Rio Grande do Norte | ~400K | 1.12× | |
| 11 | Pará | ~800K | 1.09× | |
| 12 | Rio de Janeiro | ~2M | 0.98× | |
| 13 | Tocantins | ~200K | 0.98× | |
| 14 | Minas Gerais | ~2.5M | 0.97× | |
| 15 | Goiás | ~800K | 0.94× | |
| 16 | Acre | ~80K | 0.94× | |
| 17 | Amazonas | ~400K | 0.93× | |
| 18 | São Paulo | ~5.5M | 0.91× | |
| 19 | Roraima | ~60K | 0.91× | |
| 20 | Espírito Santo | ~400K | 0.90× | |
| 21 | Mato Grosso | ~400K | 0.87× | |
| 22 | Rondônia | ~200K | 0.85× | |
| 23 | Mato Grosso do Sul | ~300K | 0.82× | |
| 24 | Paraná | ~1M | 0.78× | |
| 25 | Rio Grande do Sul | ~1M | 0.77× | |
| 26 | Santa Catarina | ~800K | 0.76× | |
| 27 | Federal District | ~300K | 0.72× |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PETA (People for the Ethical Treatment of Animals) | Politics & Society | 3.15× | ||
| 02 | Kaya Scodelario | Movies & TV | 2.23× | ||
| 03 | Ludo (board game) | Games | 2.02× | ||
| 04 | Pedro Pascal | Movies & TV | 1.99× | ||
| 05 | musica ranchera | Music & Radio | 1.89× | ||
| 06 | Michelle Pfeiffer | Movies & TV | 1.75× | ||
| 07 | KaRoL G | Music & Radio | 1.66× | ||
| 08 | Eiichiro Oda | Literature | 1.65× | ||
| 09 | Hollywood Story | Games | 1.65× | ||
| 10 | Bill Cosby | Music & Radio | 1.64× | ||
| 11 | Klondike (solitaire) | Games | 1.63× | ||
| 12 | Clean Food | Food & Beverages | 1.61× | ||
| 13 | Incremental game | Games | 1.59× | ||
| 14 | FreeCell | Games | 1.58× | ||
| 15 | Flipkart | Shopping | 1.57× | ||
| 16 | Riddle | Games | 1.56× | ||
| 17 | Nexon | Games | 1.54× | ||
| 18 | Mobile operating system | Technology & Electronics | 1.53× | ||
| 19 | Summoner (video game) | Games | 1.52× | ||
| 20 | Ballers | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.00× | |
| Creativity | OPEN | 0.97× | |
| Price Sensitivity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Travelling | THRILL | 0.71× | |
| Luxury Orientation | PREMIUM | 0.74× |
Video games has an estimated audience of 23,477,505 people in Brazil, concentrated in São Paulo and Minas Gerais.
51.4% of Video games fans are female, 48.6% are male, with an average age of 39.3 years.
Video games fans show strongest brand affinity for Pedro Pascal (1.99×), musica ranchera (1.89×), and Michelle Pfeiffer (1.75×) over the country average.
Video games fans in Brazil are most concentrated in São Paulo (reach ~5.5M), Minas Gerais (reach ~2.5M), and Rio de Janeiro (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Video games itself, the audience over-indexes on musica ranchera (1.89×), Michelle Pfeiffer (1.75×), Kaya Scodelario (2.23×), and KaRoL G (1.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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